Educating customers about the products

If you are just starting out with your PURE business, you’re probably asking yourself, how am I going to learn everything I need to know about the products and opportunity so I can share them with customers? It may seem like a daunting task, but you don’t have to be an expert.

Conversely, if you’ve been with PURE, you know how important it is to be prepared to answer questions, and you know where to seek out answers you may not have.

Knowledge is power

It’s difficult to share products with a customer if you know nothing about them and if you don’t know how that product will address his or her specific needs. The key is knowing your customer’s needs and understanding how the product can benefit them. For example, a benefit of PURE Perk is that it provides mental focus within just minutes.* If you know someone at work who has trouble staying focused, they might benefit from this fantastic product.

Listen carefully to your customer and understand what they’re looking to gain from a product. You would not want to share Metabolic ONE with someone who has a goal of putting on additional weight. It wouldn’t make sense.

Here are some common scenarios. For each, we’ve listed the tools and/or resources that will help them find more information about PURE.

  • Your friend’s 8-year-old daughter hates eating vegetables. Show her the Product Overview Guide at livepure.com so she can become educated about our products, or you can send her directly to learn about Greens, a good source of antioxidant-rich fruits and greens. Here she will find the product description, recommended usage and ingredients. You can also show her where to find recipes using Greens.
  • Your sister was just laid off from her job. Introduce her to the PURE opportunity by sharing the PURE Prosperity Compensation Plan video. Send her to livepure.com so she can browse. Introduce her to PURE’s Facebook page to meet the community.
  • Your brother is competing in a half marathon and is looking for natural supplementation to decrease his time. Give him a GPS Playbook so he can learn all about the GPS performance line of products. Use the GPS sampling sleeves to introduce GPS Energize or GPS Hydrate.
  • You have a new IBO on your team who has nutrition questions you can’t answer. Show them the Ask the Expert forum where they can submit their questions and receive answers within 24 hours. Make sure they know how to use their Back Office to find product education. They can also find articles about nutrition on PURE’s corporate blog.

Be a product of the product

Education is important, but what about the delivery of your message? It’s imperative that you are a product of the product. That means that you regularly use the product so you can speak to its benefits, usage, and any other relevant topics a customer may want to know.

If you personally use the products, your confidence will show, and you will be enthusiastic to share them with others. Enthusiasm will come naturally when you love the products. When you’re enthusiastic, you’ll remove any uncertainty your prospects may have. If they believe in you, they will believe in the product.

It’s essential to be brief, too. Keep your benefit list short and choose the most impactful ones to share. Too much information at once can be initially overwhelming.

Any objections?

If a customer has an objection to a product, it’s probably because you may have recommended the wrong product for their specific need or they want to learn more about why that product is the best solution for them. Share with them the product’s value, how it should and can be used, and other products by PURE that it can be taken with.

Keep in mind you don’t have to have all those details memorized, but become familiar with the available tools, above, so you know how to quickly seek out answers to best support your customers questions.

Other ways to become educated are to regularly engage with your upline, which is the person who sponsored you. Keep a list handy of testimonials about a product to share. Your own personal use of the product is super powerful.

Remember that your customers crave product knowledge. It’s how they make their decisions, and it’s how they know they can trust you. So, they need to feel that you have their best interests at heart.

 

Ingredient spotlight: Astaxanthin

Don’t get too caught up in how to pronounce it (asta-zan-thin), we know it’s a mouthful. Just remember the first letter, A, as well as the words Amazing and Adapt.

Astaxanthin is a pinkish/reddish pigment that belongs to a group of chemicals called carotenoids. It occurs naturally in algae. Animals that consume the algae, like salmon, red trout, flamingos and shrimp, get their pink color from astaxanthin. We will not turn pink from consuming these foods, but we may benefit from this Amazing ingredient.

It’s also an important ingredient in GPS Adapt.

How does it work?

Astaxanthin is an antioxidant which means it helps reduce oxidation in the body. Oxidation is the gradual aging process that occurs within the cells, all over the body. Oxidative stress is caused by free radicals, and many health problems stem from oxidation.Antioxidants, whose biggest sources are vegetables and fruits, help the body’s natural defense system combat the oxidation process.

A study from Cruzeiro do Sul University and the University of Sao Paulo report that long-term supplementation with astaxanthin delayed the time to exhaustion of lab rats in a swimming test by 29%.1 Other clinical studies with astaxanthin have shown promising results against free radical-promoted neurodegenerative processes and diminished cognition.2

When you exercise, your muscles produce free radicals. GPS Adapt helps your body adapt, hence its name, to that stress. It provides the body with important adaptogenic herbs and phytonutrients for hormonal support and improved endurance. Overall, it helps reduce mental and physical fatigue.* It helps you go longer and stronger!

GPS Adapt:

  • boosts mood, minimizes stress*
  • maximizes energy output and utilization*
  • lessens mental fatigue*

Use GPS Adapt alone or with the other five GPS products to maximize your performance. Whatever your level of activity, from yard work to general fitness to professional athlete, let GPS guide your performance.

The best way to enjoy GPS Adapt is to take two capsules with water 15-30 minutes before physical activity. It is not recommended for children under the age of 18 years.

 

 

1 https://www.nutraingredients-usa.com/Article/2015/01/28/Astaxanthin-may-extend-endurance-by-boosting-mitochondrial-action-Study

2 https://www.ncbi.nlm.nih.gov/pubmed/24667135

Meet Ben Peter, Vice President of Business Development

Meet Ben Peter, PURE’s Vice President of Business Development for EMEA. Ben joined PURE in December 2018 and oversees the strategic growth of PURE’s Africa, Middle East and European markets.

Ben holds a Ph.D. and an MBA in business management and has over fifteen years’ experience in the finance, pharmaceutical, healthcare, international business and direct selling industries.

Given the support from the PURE leadership team, Ben has been able to finalize plans for the opening of the Nigerian and Ghanaian markets. These two markets officially opened on February 1, 2019. Nigeria is a country of almost 200 million people and has an active direct selling industry. Ghana is a country of almost 30 million people with a fast growing and stable direct selling industry.

“We are excited to have Ben join our team,” said Tim Hough. “His broad background on driving profitable results in these markets is unmatched. In the coming weeks we will be announcing potential new markets.”

Ben enjoys playing and coaching basketball. He had two NCAA conference championship rings as a member of a collegiate coaching staff and other international championship rings.  His other hobbies include traveling, computer programming, teaching and volunteering.

 

 

Meet Lynn and Sherry Pippen, PURE IBOs

Lynn and Sherry Pippen joined PURE in 2015 after Lynn was approached by a dear friend whom he had served with in the military.

Lynn is a Platinum Director with PURE and a retired U.S. Army Colonel. Sherry is a general dentist and owner of Oak Lane Family Dental Clinic in Mississippi.

The Pippen’s weren’t interested in taking on another business venture, but they saw value in the PURE business. They chose to invest in the company should they decide later to pursue a business.

Physical fitness has always been a big part of their lives. Lynn maintained a high level of physical activity during his tenure in the Army and continued this into his retirement and second career.  However, he had compounded problems with his shoulder, back and knees due to various athletic- and service-related injuries. With the advice of his orthopedic physician, he gave up his love for long-distance running.

Lynn shared his health issues with his new PURE family who then shared the products with him. Lynn started taking the products and subsequently changed his lifestyle. He was able to return to jogging after being told that he would never run again. He beat the odds and ended up competing in eight half marathons and two half ironman triathlons.

Sherry and Lynn have both seen spikes in their energy levels. They “turned back the clock” in many ways. With their confidence in products by PURE, they began sharing them with others, through they were not yet consistent with building their business. They came to value and admire the leadership in their upline who encouraged them to attend a PURE event in Dallas, Texas in October 2017.  After meeting the leaders face-to-face and experiencing the sheer “class” of the company, they decided to get serious about their PURE business.

Lynn says, “Our story isn’t a fast-paced, knock-your-socks-off story of growth straight to the top, but Sherry and I love and believe in PURE.  Our advice to IBOs is to remember the value in what PURE offers and to be resilient in the quest for your business goals.  Latch on to your leadership team and allow them to guide you to victory.  Many say that we’re in the health and wellness industry, but Sherry and I would argue that we’re in the business of improving lives.  As long as that continues to be our goal, rank advancements will come. Above all, our prayer is that people will see us as a light for our savior, Jesus Christ, and a beacon of hope for their health and financial needs.  PURE offers us a chance to share compassion with the masses as we’ve never had before.”

Lynn’s favorite products are GoYin and Organic Sulfur; Sherry likes Metabolic ONE.

Would you like your story featured on PURE’s corporate blog? Share it with us at marketing@livepure.com.

 

 

 

Team GPS is how athlete Dustin Vaughan rolls

Need proof that GPS works? Meet Dustin Vaughan, a PURE IBO and a football quarterback for the San Antonio Commanders (Alliance of American Football). He has been fueling himself with GPS products since joining PURE in January 2018.

Being an athlete certainly motivated Dustin to look for quality products to improve his performance. When he learned about the GPS performance line by PURE, he was inspired to join the company. It’s important to him that the products are natural, and he is equally impressed that they are Informed-Sport Certified.

“Athletes are always looking to get an edge up,” Dustin said. “They want energy and need to build their endurance. GPS does all of those without making you feel jittery, because there is no added sugar. I feel good about what I’m putting into my body.”

Dustin was signed by the Dallas Cowboys as an undrafted free agent in 2014. He played college football at West Texas A&M. After researching several supplement companies, Dustin decided to join PURE because he really liked what he saw. He joined a year ago and hasn’t looked back. Being around athletes every day, Dustin knows how important talent, ability and success are. He also knows that what you eat is just as important.

Not only does he love the products, but the company’s values match his. “PURE values community and that means a lot to me,” he said. His faith keeps him motivated and he desires to have a positive influence on those around him. “That attitude begins at home and then extends outward.”

“For anyone interested in starting a business with PURE, I’d like to tell them not to get discouraged,” said Dustin. “Try the products out for yourself. For me, I knew I had to trust the company first to share the products with others. If I don’t believe in them myself, how can they?”

Asked if he could have any super power, he said he wishes he could fly. His parents ran track and field in high school and could jump hurdles, something Dustin had difficulty doing. He wishes he could run just as fast, so fast that he could fly … to wherever his heart desires!

I think he already can!

Getting your vitamins and minerals is as easy as A, B and C

You may already be familiar with the different vitamins and minerals and what they do in the body. If not, the following is a simple guide to each of them and their benefits.

Our body creates many of these; others we need to get from food. Find out the role of each one, the foods in which they are prevalent and what products by PURE you can get them from.

The Vitamins

  • Vitamin A – Needed for strong bones, good vision and healthy skin. It helps cell reproduction, stimulates immunity and is needed for the formation of some hormones. Vitamin A is found in animal sources such as eggs, meat, cheese, liver and cod.* Daily Build is an excellent source of vitamin A, with 130% of the Daily Value.
  • The B vitamins – Help convert food into energy and needed for healthy skin, hair, blood and brain. Food sources include meal, poultry, grains, milk, cheese and fish.*
    GPS Energize is an excellent source of vitamin B, with 130% of the Daily Value
  • Vitamin C – Helps make collagen and acts as an antioxidant. Good food sources include fruits, potatoes, broccoli, spinach and Brussels sprouts.
    GPS Adapt is an excellent source of vitamin C, with 130% of the Daily Value.
  •  Vitamin D – Works with calcium in helping build strong bones and teeth. It can be formed by direct sunlight on the skin. Good sources of food include milk, margarine, fatty fish and fortified cereals. Mila is an excellent source of vitamin D as are CalciuMK+ and Daily Build.
  • Vitamin E – Helps protect red blood cells. Good sources of food include oils, wheat germ green vegetables and nuts.
    Get your daily dose of vitamin E form 360 Complete Shake, GPS Rebuild or Daily Build.
  • Vitamin K – Activates proteins and calcium essential to blood clotting. Good sources of food include cabbage, liver, eggs, milk, spinach, kale and broccoli.
    CalciuMK+ is an excellent source of vitamin K.
  • Vitamin P – This is a flavonoid, or a byproduct of plant metabolism, so you get this when you eat plants. It enhances the use of vitamin C improving its absorption and protecting it from oxidation. Find this in fruit pulp, green peppers, broccoli and red wine.

 The Minerals

  • Calcium – Needed for bone and teeth formation. It is essential for making collagen. It is vital for healthy immune and nervous system. It also is used to synthesize fats and proteins. Vitamin D is needed to absorb calcium.* CalciuMK+ is an excellent source of calcium.
  • Copper – Copper aids in the formation of red blood cells, promotes healthy tissues and helps support the immune system. Good food sources of copper include cashews, sunflower seeds, walnuts, cocoa beans and oysters. 360 Complete Shake, Daily Build and GPS Rebuild are all good sources of copper.
  • Choline – Choline is needed to build DNA, exchange signals in the brain and detoxify the liver. Good food sources of choline include eggs, shitake mushrooms, chick peas, salmon, lentils and steak. GPS Energize is a good source of choline.*
  •  Chromium – This trace mineral may enhance the effects of insulin and lower glucose levels. 360 Complete Shake, GPS Reset, GPS Energize and GPS Rebuild are good sources of chromium.*
  • Iodine – Helps set body temperature. You can get this from eating kale and seafood.
    360 Complete Shake and GPS Rebuild are both good sources of iodine.*
  • Iron – Helps produce blood cells. Red meat, poultry, eggs, fruits and green vegetables are all good sources of iron, as are GPS Rebuild and Mila.*
  • Magnesium – Helps build bones and teeth. Green vegetables, nuts and milk are among the foods that contain magnesium. Mila is a good source of magnesium, with 55mg per serving, as are SleepTrim, GPS Energize, GPS Rebuild and 360 Complete Shake.*
  • Manganese – This is essential for bone health and comes from nuts, legumes, seeds, tea, whole grains and leafy green vegetables. 360 Complete Shake and Daily Build are good sources of manganese.*
  • Phosphorus – The body uses phosphorus for filtering waste and repairing tissue and cells. Mila and GPS Rebuild are excellent sources of phosphorus, with 120mg per serving.
  • Potassium – Balances fluids in the body. Meat, milk, fruits, vegetables, grains and legumes contain potassium. 360 Complete Shake, GPS Rebuild, Alkaline Water Concentrate and Mila are good sources of potassium.
  • Selenium – This is an important antioxidant which can be consumed from seafood and walnuts. 360 Complete Shake, Daily Build and GPS Rebuild are good sources of selenium.
  • Zinc – Responsible for creating new cells. Red meat, poultry, oysters, beans, nuts contain zinc. 360 Complete Shake, Daily Build, GPS Reset, and GPS Rebuild, are good sources of zinc.*

Women’s Healthy Weight Day

“Being healthy and fit isn’t a fad or a trend; instead, it’s a lifestyle.” – Author Unknown

Hello women readers! Today is Women’s Healthy Weight Day and we’re on a mission to ensure your well-being by providing you with solutions. When you’re healthy, you get more out of life and you feel awesome. It takes eating a balanced diet, exercising, getting adequate sleep and, of course, taking products by PURE.

What else can you add to that list? Keep your muscles strong, read books, stress less, meditate … the list goes on!

First, determine where you stand with your weight.

Refer to this chart, courtesy of National Institutes of Health, to find your ideal weight.

Height and Weight Chart

Height Weight
Normal Overweight Obese
4′ 10″ 91 to 118 lbs. 119 to 142 lbs. 143 to 186 lbs.
4′ 11″ 94 to 123 lbs. 124 to 147 lbs. 148 to 193 lbs.
5′ 97 to 127 lbs. 128 to 152 lbs. 153 to 199 lbs.
5′ 1″ 100 to 131 lbs. 132 to 157 lbs. 158 to 206 lbs.
5′ 2″ 104 to 135 lbs. 136 to 163 lbs. 164 to 213 lbs.
5′ 3″ 107 to 140 lbs. 141 to 168 lbs. 169 to 220 lbs.
5′ 4″ 110 to 144 lbs. 145 to 173 lbs. 174 to 227 lbs.
5′ 5″ 114 to 149 lbs. 150 to 179 lbs. 180 to 234 lbs.
5′ 6″ 118 to 154 lbs. 155 to 185 lbs. 186 to 241 lbs.
5′ 7″ 121 to 158 lbs. 159 to 190 lbs. 191 to 249 lbs.
5′ 8″ 125 to 163 lbs. 164 to 196 lbs. 197 to 256 lbs.
5′ 9″ 128 to 168 lbs. 169 to 202 lbs. 203 to 263 lbs.
5′ 10″ 132 to 173 lbs. 174 to 208 lbs. 209 to 271 lbs.
5′ 11″ 136 to 178 lbs. 179 to 214 lbs. 215 to 279 lbs.
6′ 140 to 183 lbs. 184 to 220 lbs. 221 to 287 lbs.
6′ 1″ 144 to 188 lbs. 189 to 226 lbs. 227 to 295 lbs.
6′ 2″ 148 to 193 lbs. 194 to 232 lbs. 233 to 303 lbs.
6′ 3″ 152 to 199 lbs. 200 to 239 lbs. 240 to 311 lbs.
6′ 4″ 156 to 204 lbs. 205 to 245 lbs. 246 to 320 lbs.
BMI 19 to 24 25 to 29 30 to 39

Source: National Institutes of Health.

Next, know what you’re eating.  

Carbohydrates are essential. But you want to focus on complex carbs, like brown rice,  millet flours and green leafy vegetables. Consume less simple carbs which come from bread, white rice and added sugars.

Proteins are essential for building muscle, tissue, cartilage and skin. Foods like fish, milk products, and white meat are healthy choices of protein. Protein helps burn off fats in the body, too!

Fats, some, are essential. Things like omega-3 fatty acids, polyunsaturated and monounsaturated fats are beneficial. We get these from fish and olive oil. Minimize saturated fats which come from packaged foods, junk food, milk, cheese, cocoa, kernel oil, fatty cuts of animal fat, pork, lamb and beef (lean cuts of these are available), chocolates, fried foods, etc.

Vitamins and Minerals – women need different amounts of these than men. For instance, women need more vitamin D and vitamin C as well as iron and calcium.

I think we all know how important it is to drink water and stay hydrated throughout the day. It helps with losing excess weight and it keeps the body running properly. I’m guilty of not drinking enough. Try laying out three packets of ENERGY drink mix every morning and commit to drinking them by late afternoon. That will take care of about 40% of the eight, 8-oz. glass-a-day recommendation.

Don’t overlook fiber. Fiber serves as an appetite suppressant. It also enhances bowel function. Mila® chia is a superior plant-based source of fiber and can be used in a lot of recipes.

Third, get on the PURE Detox bandwagon!

People are seeing incredible results with PURE’s Detox programs!

Carefully selected products by PURE can help you achieve your weight-loss goals by nutritionally supporting the body’s natural health-maintaining processes. Follow the program for seven days, or if you desire a deeper detox, continue with the 28-day program for additional results. You’ll create sustainable habits and experience life-changing results.

Of course, exercise! It’s harder in the winter to exercise outdoors, unless you belong to a gym. Gym alternatives can be climbing stairs, using a stationary bike or a home treadmill and following exercise videos. Call on a friend to take a brisk walk together. Take time out of your work day to walk around the block.

Cheers to a Whole Health day!