Trace your health to these important minerals

When someone is coming down with a cold, I think it’s commonplace to hear, “I need to drink some vitamin C”. But I rarely hear someone say, “I didn’t get enough zinc today.” Minerals are just as critical for our health as are vitamins. A deficiency in minerals can have an impact on blood pressure, weight, digestion and more.

There are minerals the body needs a lot of such as sodium, magnesium, potassium, phosphorus, sulfur and calcium. Sodium and calcium are more recognizable, but all these minerals play a role in our health.

Then there are “trace” minerals that our bodies need in smaller amounts (less than 20mg per day)1 but are just as important. These include chromium, copper, iodine, iron, manganese, selenium and zinc. These “trace” minerals serve as antioxidants, they help build enzymes, and they’re important for normal growth and development. We’ll break these down in more detail below.

Where can we get trace minerals from, how much do we need, and what happens if we don’t get our daily dose?

The seven trace minerals:

  • Chromium – this mineral is found in fruit, vegetables, meat, fish and grains so it’s not hard to obtain. It helps with the function of insulin and glucose metabolism.2
  • Copper – this mineral is found in organ meats, shellfish, nuts and seeds, bran cereals and whole grain products. Copper is involved in energy production, iron metabolism and the production of hemoglobin. 2
  • Iodine – Seafood is an excellent source of this mineral which is synonymous with a healthy thyroid. Too little of this mineral can lead to a slowed metabolism, weight gain and mental sluggishness. 2
  • Iron – Think rich, red blood! This mineral is vital for red blood cell formation. It’s found in red meat, poultry, seafood and dark leafy vegetables. It’s common to see iron deficiencies are seen in women, children and pregnant women as well as those involved in rigorous exercise. 2
  • Manganese – this mineral is involved in metabolic functions and the support of bone development and wound healing. Rich food sources include whole grains, nuts, leafy vegetables and teas. 2
  • Selenium – This mineral is found in seafood and organ meats, as well as cereals, grains and dairy products. It plays a role in reproduction, thyroid hormone metabolism, and protection from oxidative stress. 2
  • Zinc – This mineral is found in oysters, beef, crab meat, dark meat chicken, turkey, pork, yogurt, milk, cashews, chickpeas, almonds, peanuts and cheese. It’s necessary for normal growth and development in children and functions of the immune and neurological systems. 2

How much trace minerals do you need?

The Recommended Daily Intake for the most important trace minerals are listed below, from the National Institutes of Health:3

Chromium – 25 mcg for women and 35 mcg for men

Copper – 900 mcg for both men and women

Iodine – 150 mcg for both men and women

Iron – 18 mg for women and 8 mg for men

Manganese – 1.8 mg for women and 2.3 mg for men

Selenium – 55 mcg for both women and men

Zinc – 8 mg for women and 11 mg for men


Trace your minerals back to products by PURE

You can obtain all the minerals from a variety of our products.

CalciuMK+ is an excellent source of zinc (7.5 mg), selenium (35 mcg), manganese (200 mg), and chromium (100 mcg).

Daily Build Liquid has a PURE Trace Mineral Blend (22 mg) from seaweed.

ENERGY is an excellent source of chromium (50 mcg).

Immune6 is an excellent source of selenium (100 mcg).

GPS Energize contains 30 mcg chromium per serving.

GPS Hydrate contains 60 mcg of chromium per serving.

Metabolic ONE is an excellent source of chromium (200 mcg).

GPS Rebuild is a good source for all the trace minerals.

GPS Reset contains zinc (5.5 mg) and chromium (140 mcg).





PUREGen Africa launches PurXcel in Nigeria

PUREGen Africa, Nigeria, recently celebrated the approval and licensure of a new health-promoting technology, called PurXcel, by The National Agency for Food and Drug Administration and Control (NAFDAC).

PurXcel is a product that delivers clinically effective Tri-Active Technology (bioavailable Glutathione, Superoxide Dismutase, and Aloe Acemannan) in a proprietary blend of 18 complementary ingredients designed to help cleanse, balance and build the body at a cellular level. These ingredients have clinically demonstrated significant improvements in overall health by supporting the body’s ability to neutralize damaging free radicals and remove toxins. 

PURE is committed to help Africans gain access to high-quality, highly effective products that can  support optimal health. PurXcel is already available in the PUREGen Africa, Ghana market. Fred Ansah, director of PUREGen Ghana said, “There are positive testimonies coming from the Ghanaian people who have used PurXcel and have experienced its tremendous benefits. It has become a product of choice and is recommended by doctors and pharmacists here. With the massive impact PurXcel is having in Ghana, we know it will create a lot of attention in Nigeria as well.”

PURE launched six products in the Nigeria market in August 2019. PURE Independent Business Owners and Preferred Customers can now purchase PurXcel from the Nigeria office. The Nigeria office offers free shipping of products throughout the country. Products can also be picked up at several stockist locations across Nigeria.

People interested in learning more about the products by PURE and the opportunity in Nigeria can participate in seminars at Nigeria’s main office on Tuesdays, Thursdays and Saturdays between 11:00 a.m. and 2:00 p.m. The Nigeria office regularly hosts Super Saturday meetings and health symposiums/outreaches in different cities every week.

Keto and products by PURE

What is the number-one diet trend for 2019? According to a recent annual survey among Registered Dietitians (RDs), keto, or ketogenic, was the “most popular diet” among consumers1. Interestingly, second on their list was intermittent fasting. It should be no surprise that keto also topped the list as the number-one diet googled in 20182…ten times more popular than other top trending diets. Others on this list included the carnivore, Mediterranean, fasting, and low-FODMAP diets.

While different in many aspects, outside of fasting of course, all of these diets have one theme in common. Each focus on modifying carbohydrate (CHO) intake and reducing refined CHOs and added sugars. Estimations as to how much sugar an individual consumes on an annual basis varies, but we can safely say the amount of sugar eaten is at an all-time high.

Low-carb diets

Personally, I dislike the word diet. To me, it represents a departure from taking a healthy, balanced approach to eating, it generally focuses on extreme limitation (or hyper-focus on a few allowable foods),  and it’s not sustainable in the long-term. When I think of some popular diets fitting into this category, the cabbage soup, master cleanse (lemon juice, maple syrup, cayenne pepper and water 6 to 12 times a day), tuna and baby food diets come to mind.

In addition to their extreme tenets, these diets lack scientific substantiation to support their effectiveness and safety. It would not surprise me if some individuals reading this blog might ask, “Shouldn’t the ketogenic diet be added this list?” I know many well-educated, nutrition and health professionals who would agree. Unfortunately, low-carb to most individuals means indiscriminately eating a lot of meat loaded with saturated fat (i.e. original Atkins diet) while excluding almost all other foods. This is not a ketogenic diet.

Many associate a low-carb diet with no-carb. A bias against these eating plans still runs deep despite the fact they have been proven to be safe and effective in numerous, well-designed clinical trials. In 2018 there were over 300 studies published on the ketogenic diet3. Some lasted for more than two years showing not only it’s “longer-term” safety, but also demonstrating its ability to be followed for an extended time. It may be a surprise to some, but technically CHOs are not essential nutrients since the body can make glucose from protein when needed4. However, CHOs do contain many nutrients like fiber and disease-preventing phytonutrients, which are important to good health. Their complete avoidance is not recommended.

What exactly does ketogenic mean and what are ketones?

Almost all CHOs are broken down into smaller substances called glucose, which is a primary source of energy used to fuel the body. The body can also make glucose from protein, if necessary. In the absence of CHOs or high amounts of protein, the body can also make energy (ketones) from fat. The process of converting fat into energy is called ketogenesis or nutritional ketosis. Once the body depletes its stores of glucose, the body will use fat and fat stores to make ketones, which can also be used as a source of energy5. This effect is the key to weight loss when following this plan.

Eating low-carb should focus on eating lots of non-starchy vegetables (CHOs) including greens (spinach and all kinds of lettuce), mushrooms, broccoli, cauliflower, zucchini, green peppers and more. Moderate amounts of certain fruits can be eaten. Berries are especially good due to their lower sugar content including strawberries, raspberries, black berries and blueberries6. Other fruits can also be included as long as their total CHO content in grams (g) is considered. Putting an emphasis on these healthier CHO sources can make it a plant-focused eating plan. Avoiding refined CHOs, especially those with added sugar, is also an important element of a low-carb lifestyle.

By reducing CHO intake, fat and protein take its place to ensure enough calories are obtained. It is important to eat enough protein to maintain muscle mass and provide essential amino acids necessary for various biochemical functions within the body. Protein can also be used to make sufficient glucose needed by the brain4. The key to eating keto is to not eat too much protein. Remember protein converts to glucose, so too much protein will take the body out of nutritional ketosis. When following the keto plan, fat should be a primary factor when planning what to eat. For most this is difficult as we have been programmed for so long to avoid fat in order to lose weight. Healthy sources of fat include extra virgin olive oil, olives, avocadoes, butter, coconut oil and more6. There is no need to avoid them when following keto. Fat can also prolong the time a person feels full as fat digests slower than protein and CHOs.

Achieving weight loss on keto

The key to achieving weight loss when following a ketogenic eating plan is to carefully monitor your intake of CHOs in grams consumed. Most people will start generating ketones when their carbohydrate is limited between 20 to 50 g a day. Initially, your body needs about 48 to 72 hours in order to switch from glucose as a primary source of energy to ketones. This transition period may cause nausea, constipation and headaches, often called the “keto flu” lasting 1 to 4 days7. This is normal and can be minimized significantly by consuming adequate fluid and electrolytes like sodium (i.e. broth). Once desired weight loss is achieved, CHOs can be increased, but I recommend keeping them to no more than 100 to 130 g a day. This is the actual RDA (Recommended Dietary Allowance) for carbohydrates established by the National Academies of Sciences4.

Keto-friendly products by PURE

There are several products by PURE, which are more keto-friendly than others, but almost all can be used if you are staying within the sweet spot of 20 to 50 g of CHOs daily. For example, 360 Complete Shakes contain 19 g of carbohydrates, which seems like a lot; however, when you deduct the fiber content (11 g) from total CHO, the net carb content is 8 g. I do not include fiber as part of my daily CHO intake. When using products by PURE, take into consideration their net CHO content. Daily Build liquid provides 8 g CHO, but I use Daily Build capsules since they contain less than 1 g CHO per serving. Goyin has 3 g net carbs.

The PURE encapsulated products like Daily Detox, Sleep Trim, Immune6, Cleanse (including liquid), GPS Adapt, Serene, etc. do not contain enough CHO to limit them beyond the recommended serving amounts. CalciuMK+ contains 3 g of total CHO per serving, so it too can be used as part of a ketogenic eating plan. Another acceptable product is the ENERGY with all its flavor variations. This product contains 6 g of total CHO, but 3 g are from naturally-sourced erythritol, which can be deducted because it does not provide calories as a source of energy. Mila is also a great keto-friendly product, because it contains 0 g of net carbs (5 g fiber).

Due to the diet’s prominence, foods like almond and coconut flours, which can be used for baking; are now readily available. There are many great low-carb recipes on line making the keto lifestyle easier-than-ever to adopt and follow. Be careful, as “low-carb” by some individuals’ definition would not fit into a ketogenic plan since they contain too much CHOs. Remember, the goal is to keep CHO intake to 20 to 50 g a day during weight loss.

Lastly, as a word of caution, persons using insulin or other glycemic medications, and individuals with cardiovascular disease, should consult with a physician prior to adopting a ketogenic eating plan. Low-carb eating limits the production of and need for insulin, so adjustments to medications will likely be necessary. Blood sugar that is too low is very dangerous. Adjustments made to medication should only be done under the guidance and supervision of a licensed physician. Studies show eating a ketogenic diet significantly lowers blood triglycerides and increases HDL cholesterol, but may also increase LDL cholesterol. Opinions are mixed, but if your doctor has asked you to limit your intake of saturated fat due to certain cardiovascular risk factors, you should follow their advice.

By Darin Blackhurst, MS, PURE, Director, R&D and Quality



But first, coffee

If you drink coffee, what do you like most about it? Is it the way it gets you going in the morning? Is it the rich, satisfying flavor? Or, is it the way it warms you up? What about the fact that it contains chlorogenic acid? Of all of these, the last may be one of the best reasons to drink coffee, in my opinion.

Today is International Coffee Day, a great time to share the great benefits coffee brings to those who drink it.

Chlorogenic acid, or CGA, is a phytochemical (a chemical that occurs naturally in plants) that is rich in healthy antioxidants. The benefits range from weight loss support to the maintenance of a healthy cardiovascular system. CGA is also responsible for that quintessential, bitter coffee flavor.

Coffee naturally contains acids, but CGA, in green and roasted coffee beans, is the most prevalent. In fact, coffee provides a higher concentration of CGA than any other foods. The lighter the coffee, the more CGA it contains.

Weight loss

Studies have shown that chlorogenic acid and caffeine work together to reduce abdominal fat by increasing the opening of fat cells so they can release energy. Chlorogenic acid may also reduce the growth of new fat cells through its antioxidant effects.1

A 2007 study published in “The Journal of International Medical Research” showed that chlorogenic acid-enriched instant coffee appeared to have a significant effect on the absorption and utilization of glucose from the diet. Consumption of coffee may result in reduced body mass and body fat when compared with the use of normal instant coffee.2

Healthy heart

Some experiments have shown that chlorogenic acid may also inhibit absorption of glucose in the digestive system. A 2015 study published in “The Journal of Human Hypertension” showed a reduction in blood pressure related to chlorogenic acid consumption. CGA consumption significantly increased fat oxidation during sleep, suggesting that beverages containing CGA may be beneficial to reduce body fat and prevent obesity. 3

In the CGA group, but not the placebo group, blood pressure (systolic and diastolic) decreased significantly during the ingestion period. There was no difference in body mass index and pulse rate between groups, nor were there any apparent side effects. Thus, CGA from green coffee bean extract is effective in decreasing blood pressure and safe for patients with mild hypertension.

Another study showed that chlorogenic acid from green coffee bean extract is effective in decreasing blood pressure and is safe for patients with mild hypertension.4

Enjoy a PURE coffee break

PURE Café is a slimming coffee drink that suppresses appetite so you can limit the number of calories you are eating throughout the day. It contains 200mg of chlorogenic acid and 155mg of natural sources of caffeine. It has a delicious mocha flavor and contains B vitamins that increase energy and support mental clarity.*

PURE Perk is a Barista, dark roast coffee blend that includes Brazilian and Columbian coffee beans. Just one cup provides mental focus within minutes, suppresses appetite and boosts energy for up to five hours.* One serving contains an estimated 150mg of chlorogenic acid and 100mg of natural sources of caffeine. Listen to Darin Blackhurst, Director of Research & Development and Quality and IBO Leslie Forester discuss the benefits of PURE Perk on our PURE Product Spotlight podcast.

In addition to our coffee products, Green Coffee Bean is rich in chlorogenic acid; one serving contains 400mg. This product can help maintain healthy blood sugar levels after you eat as well as help maintain healthy glucose levels.* Simply take 2 capsules 15-20 minutes before meals. Always remember that diet and lifestyle always come first when achieving optimal weight loss and overall health.

Next time you’re in your favorite café, surprise the waiter by saying, “I’ll take my chlorogenic acid black, please.”

It’s important to limit your caffeine consumption to no more than 400mg per day. Too much caffeine may cause nervousness, irritability, sleeplessness and an occasional rapid heartbeat. Note that PURE Café, PURE Perk and Green Coffee Bean are not recommended for children under the age of 18.



3 Clin Exp Hypertens. 2006 Jul;28(5):439-49. The blood pressure-lowering effect and safety of chlorogenic acid from green coffee bean extract in essential hypertension.


Meet the Omegas

Omega-3, Omega-6, Omega-7 and Omega-9!  They are also called fatty acids, or dietary fats, but they are not a fat you should shy away from. Omegas are needed by the body to function and having a balance of all four is vital for optimal health.

Can you tell your 3s from your 6s?

Omega-3 and omega-6, probably the most familiar of the four, are essential fatty acids which means they are not produced by the body. It’s “essential” that we obtain them from food, predominantly seafood, nuts and vegetable oils. Americans get plenty of omega-6 fats from vegetable oils, but not nearly enough omega-3 fats. Omega-7 and omega-9 are produced by the body so they are not “essential”, but still very important.  Let’s look at each in more detail.

Omega-3 fatty acids

There are three kinds: ALA (a-linolenic acid), EPA (eicosapentaenoic acid) and DHA (deocosahexaenoic acid).1  ALA is obtained from plant sources such as walnuts, flaxseed, canola oil, olive oil and soybean oil. EPA and DHA can be found in fish, eggs, squid and algae. The body cannot produce ALA on its own, but it can convert EPA and DHA from ALA.1 DHA is an essential building block of the brain and important for cell communication.2, 3

The American Heart Association recommends eating at least two servings of fish weekly, especially fatty fish such as salmon, tuna and mackerel. 4  Women should consume 1.1 grams of omega-3 daily, while men need 1.6 grams.

Omega-3 fatty acids may help:

  • regulate heart health
  • maintain healthy joint function
  • maintain healthy appearance of skin and hair growth

Omega-6 fatty acids

These are obtained from vegetable oils, nuts and grain-fed meats. They are also found in crackers and cookies, so Americans rarely are deficient in omega-6. In fact, can help minimize inflammation in the body. The ideal ratio is 1:1 (omega-3 to moega-6).5 Omega-6 or linoleic acid (LA) can be made into gamma linoleic acid (GLA). Certain foods are rich in GLA such as evening primrose, black currant and flax seed. Other sources include egg yolks, pecans, walnuts and animal fats.

Omega-6 fatty acids (in the form of GLA) may help:

  • regulate normal brain functioning
  • regulate growth, development and metabolism
  • maintain healthy bones
  • maintain blood cholesterol levels already within normal range
  • maintain healthy appearance of skin and hair growth

Men between 19 and 50 require 17 grams of omega-6 fats every day. Females between 19 and 50 need 12 grams of omega-6 fats daily. Males older than 51 need a daily dose of 14 grams and females over 51 require 11 g daily. Pregnant and lactating women of all ages should get 13 grams of omega-6 fats every day.6

Omega-7 fatty acids

These are the lesser known of the four fatty acids. They can be found in macadamia nuts and a fruit called sea buckthorn but are also produced naturally in the body. Omega-7 fatty acids may help reduce inflammation and insulin resistance.

Omega-9 fatty acids

These are produced by the body but can be obtained from vegetables oils. They may help improve joint health and maintain blood cholesterol levels already within normal range.

To obtain omega fatty acids from products by PURE, add Acai superfruit (15mg per serving) and Mila (3g per serving) to your diet. More importantly, eat a balanced diet with includes fish, olive oil and leafy greens to ensure you are getting your omegas.







Pumpkin spice — it’s part of our heritage

Last year’s fall favorite, Limited-Edition Pumpkin Spice PURE Café coffee drink is back, just in time for fall! To me, nothing says autumn more than the smell of cinnamon, ginger and clove. It’s that warm spiciness from a hot drink or a slice of pie that pairs so nicely with a crisp fall day in front of the fireplace or at a football game.

Every sip of this delicious coffee drink is a party to my taste buds and makes me feel like a kid again. I think the flavor affects us emotionally, reminding us of holidays past or simply the comfort we feel eating a slice of mother’s pumpkin pie, especially when topped with whipped cream.

Not only does Limited-Edition Pumpkin Spice PURE Café taste amazing, it suppresses appetite while it wakes you up (you’ll be less tempted to have that second slice of pie).* Now you can indulge in your favorite flavor all season long, but hurry as it’s only available for a limited time.

We have Colonial America to thank for the tradition

Do you ever wonder where our love of spiced pumpkin comes from? Pumpkin is not listed in PURE Café ingredients; we just associate the spices with the flavoring of the pumpkin. Why is that?

It started with the Native American Indians and then the Pilgrims who used pumpkins as a food staple during the winter months. They would cut the tops off the pumpkins, scoop out the seeds and fill it with cream, honey, eggs and spices. They would then put the pumpkin tops back on and bury them in hot ashes. Once cooked, they served the contents as a custard dish.1

The pumpkin, which is a fruit by the way, was one of the first wild plants cultivated for human consumption in America, making it an extremely important part of our culinary history. Because of their thickness, pumpkins could easily be stored throughout the winter. Over time pumpkins were cooked into pies, stews, tarts, soups and puddings. The flesh could be boiled, roasted, fried or mashed and the seeds were dried and salted as a nutritious snack.

In 1672, physician John Josselyn included a pumpkin recipe in his book New-England Rarities Discovered. This was one of the first recipes to come out of the United States. The side dish called for dicing ripe pumpkin and cooking it in a pot. Once finished, butter and spices were added. 2 This recipe sounds like mashed sweet potatoes that we make today.

In the early 1800s, people started carving pumpkins to celebrate the harvest; they were easier to work with than potatoes. In 1819, writer and historian Washington Irving featured a mysterious jack-o’-lantern in his short story The Legend of Sleepy Hollow, which may have led to the pumpkin carving we do today at Halloween.3

While you’re enjoying your cup of Limited-Edition PURE Café Pumpkin Spice, remember those before us who discovered the pumpkin and helped make possible this amazing tradition.

Pumpkin Spice – it really is the spice of life!

GRAB YOURS TODAY before supplies run out at and share it with a friend.





Words from the wise

I believe teachers make our lives better and wiser. Every day poses an opportunity for a teaching moment, whether we are doing the teaching, or someone is teaching us.

William A. Ward once said, “The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.” I hope you all had great teachers!

I asked our Independent Business Owners (IBOs) to share the most important thing they ever learned from a mentor/teacher that has truly inspired them in their PURE business. Here are their answers.

  • “Your reason for deciding to commit to the process must be bigger than the rejection that is inevitable. Stay committed to your commitment and never quit. The one and only way you can fail, is if you quit. Fear will paralyze, Faith will promote.. choose FAITH!” – IBO Joshua P.
  • “The speaker, Jim Rohn, once said that successful people do what unsuccessful people are not willing to do; we shouldn’t wish it were easier, but rather wish it were better. This is a daily reminder for me to be better today than I was yesterday.”  – IBO Suzanne H.
  • It’s not about being ready… it’s about being willing.  If you wait until you are ready to change your health, or ready to change your financial situation , or ready to take action to change anything in your life, NOTHING IN YOUR LIFE WILL EVER CHANGE. Be willing, take action, and the rest will come.” – IBO Lynette K.
  • “The biggest influence in my life has been my Dad. He is a football coach and he has always taught me to be positive, work hard, and do what’s right because it’s right.” – IBO Teena S.
  • “This journey should change your life and make you a better person in every way. Commit to becoming better every day and success in this business will find you.” – IBO Joshua P.

Wisdom, indeed. Take these with you on your journey to success with PURE. Go out there and inspire!

Gain even more insight from new topics and guest speakers at the UNITE event this October 18-19 in Allen, Texas. Register today!