Getting to know IBO Eric Hixon

PURE Independent Business Owner Eric Hixon lives in a small rural area in Alabama, about an hour outside of Birmingham. They have a small farm and are parents to 14 wonderful children; eight daughters and six sons. Several years ago the Lord placed it in their hearts to adopt six children. Having a large family is a big reason why they decided to join PURE.

In years past, Eric traveled often with his ministry. With the growth of their family, he began to pray for more time at home. Their prayer was answered when a long-time friend from Texas shared the PURE opportunity with them. They were invited to Frisco, Texas, to meet the PURE corporate team. After hearing about the products and opportunity offered by PURE, Eric was convinced that PURE was the answer. Upon his return home, he went to work right away and their business, PURE Alabama, was born!

Eric and his wife started using the products and after only two days, he felt a difference. He has lost weight and has energy that he hasn’t experienced in years.* His favorite products are GoYin, ENERGY, Daily Build, HealthTrim® Cleanse, Mila, and Organic Sulfur. He also drinks the Superfruit juices daily.

Since joining, Eric has achieved the rank of Ruby Executive and earned a more-than-healthy paycheck.** Several others joined him, and his team has been a blessing and inspiration to him ever since.

“This is a team effort,” says Eric. “It’s not easy, but if you follow the system and don’t get discouraged by the slow time, the process is simple. I like to remind myself and my team, ‘short steps … long vision’. I honestly feel that I have the best team.”

Eric reminds us that the process is a marathon and not a sprint. One must commit to follow the system until you get a ‘yes’. He has learned that you never rule out anyone. He knows the products and opportunity have been a blessing for so many people, and therefore feels that if he doesn’t share the products and opportunity, he is potentially holding back a blessing. He believes that the products and opportunity offered by PURE will help people who are looking for better health and finances.

PURE Alabama now has team members in several states, and they add people on a weekly basis.

Eric says, “I enjoy helping people reach their goals! That keeps me going!”

Eric truly has a heart for families, and we are so proud to call him part of our PURE Family!

The experiences relayed by Eric Hixon is represented as his personal real life story as an individual who used our products; however, individual results may vary. We do not claim, nor should the reader assume, that any individual experience recounted here are typical or representative of what any other consumer might experience. This testimonial is not necessarily representative of what anyone else using our products may experience. Successful weight loss will consist of dietary modification and regular physical activity.

* Weight loss results may vary based on individual users. Products offered by PURE are designed to be used in conjunction with a healthy diet and regular exercise.

**These results are not necessarily typical or average, nor do they represent a guarantee of your personal results. All earnings are based on the sale of products and depend largely on your efforts, abilities, and the market available to you. For detailed information on IBO income averages, please visit

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