Meet Ben Peter, PURE’s Vice President of Business Development for EMEA. Ben joined PURE in December 2018 and oversees the strategic growth of PURE’s Africa, Middle East and European markets.

Ben holds a Ph.D. and an MBA in business management and has over fifteen years’ experience in the finance, pharmaceutical, healthcare, international business and direct selling industries.

Given the support from the PURE leadership team, Ben has been able to finalize plans for the opening of the Nigerian and Ghanaian markets. These two markets officially opened on February 1, 2019. Nigeria is a country of almost 200 million people and has an active direct selling industry. Ghana is a country of almost 30 million people with a fast growing and stable direct selling industry.

“We are excited to have Ben join our team,” said Tim Hough. “His broad background on driving profitable results in these markets is unmatched. In the coming weeks we will be announcing potential new markets.”

Ben enjoys playing and coaching basketball. He had two NCAA conference championship rings as a member of a collegiate coaching staff and other international championship rings.  His other hobbies include traveling, computer programming, teaching and volunteering.