Meet IBOs Steve and Joni Michael

Before joining PURE in 2010, Steve was coaching high school football and he and and Joni were also self-employed business owners. They were raising four children and enjoying a healthy lifestyle. Life was good, except for the precious time they were losing while building their companies rather than spending it with their family.  

When IBO Jared Burnett introduced the Michaels to PURE CEO Daren Hogge, they knew right away that PURE was on an entirely different trajectory than any other company in the industry. They sensed it in PURE’s dynamic leadership and in the systems the company had in place to help people physically and financially achieve success.

“We knew that starting a PURE business would also take time, and that we were going to have to work hard. We were already short on time in our lives, so we figured we had nothing to lose,” said Joni. “We saw the success others were having with PURE and believed that if we just put our heads down and focused, we could be just as successful and ultimately put ourselves in the driver’s seat to create the time in our lives that we desperately wanted.”

Becoming part of PURE was an easy business decision for them. 

Today, Steve and Joni have reached the prestigious rank of Blue Diamond. Now that their kids have grown, they’ve switched their purpose in life to giving back to others. They believe that real leadership begins when you take the blessings you have been given and share them with others.

“Every day is a blessing. We thank God daily that we have a place here on earth and opportunities before us to make an impact on the lives placed in front of us,” said Steve. “We have withstood the challenges of marriage, raising a family and building businesses. To be at this point in our lives physically, financially and spiritually is a dream come true. We truly have a blessed life and one we are so thankful for.”

Joni’s favorite products are HealthTrim Liquid Cleanse, GoYin, Daily Build and GPS Energize. Steve loves the entire GPS Performance line and Organic Sulfur.  They live in Larchwood, Iowa.