Wouldn’t it be cool if you could read minds? This may be more desirable in certain circumstances. I think if we could read our customers’ minds, it would open a lot of doors. Imagine knowing right off the bat what motivates someone and how they prefer to be talked to.
As an IBO at PURE, customers are the lifeblood of your business. Getting to know them inside and out is imperative to your success. Understanding what’s important to them and how they make decisions can mean the difference between a sale and a fail.
Today is Get to Know Your Customers Day. I challenge you to reach out and get to know your customers better, even meet some new ones! Treat them to coffee or invite them over to your house, just because. Make them King or Queen for the day and give them your utmost attention. Most importantly, listen and learn from them.
Really get to know them:
Create customer personas. Start a spreadsheet that outlines demographic information, education, professional status and hobbies and interests. Note what excites them and what would make them turn away. This list will give you a snapshot of your customer — a profile, if you will. With this information, you can better choose the products and tools you’ll introduce to them as well as discover ways of communicating that will capture their attention.
Leverage social media. If you have a PURE business, you must use Facebook, Instagram, Pinterest and Twitter if you want to stay connected with your customers. It’s where the action is! Here you can learn what they like and dislike, what their habits are and what they are buying. Interact with customers from all over the world.
Be proactive. Go to them first; don’t wait for them to come to you. And never assume anything. Your customer’s goals will evolve, as well as their reasons for taking the products or building a business. Never lose sight of their intentions. You can only do this by staying connected.
Ask the right questions. Learn what problems they have that need to be solved so you can appropriately align the products to their needs. Gain their trust so they’ll confide in you to help solve their problems. What are their top three health priorities? Find out what they’ve done in the past to try to fix their problems. What do they need in their life to feel like they’re really moving forward? Equally important is finding out what they don’t want. Tell them that their answers to your questions will help you better serve their needs, so they can take their own business, and health, to the next level.
If they are a product user, you could ask, “What challenging thing are you working through these days?” or “What lifestyle change have you been meaning to make for a while now?”
If they want to build a business, ask them, “What one thing do you really want but can’t afford?” or “What would be the most amazing adventure to go on if you could?” Think about your answers to these questions, too, and share them! You might find you have a lot in common.
Host an event. Are you a business builder? You might want to host an event in your community where you can invite a targeted list of customers to introduce to your business. This is a great forum in which to interact.
You simply can’t move forward without getting to know your customers. Try some of the above methods. You’ll be better able to understand their needs, you’ll broaden your reach and you’ll experience amazing success. You’ll make awesome relationships, too!