The holidays are here, and there’s no better time to grow your PURE business. But with all of the pressure to create the perfect holiday, in addition to boosting sales during the busiest buying time of the year, anxiety can take a toll. So tackle seasonal stress head-on with a well-structured plan (and some fun!) for how to achieve your business goals, and watch your sales reach new heights.
Here are a few ideas to get you fa-la-la-la-ing toward making sales bright:
1. SET SALES GOALS.
You can’t know what you need to prepare for the holiday season without knowing your goals. Sit down and carve out goals for hitting different targets along the way from now until the end of the year. Define your goals as the minimum goals you need to reach, your expected goals, and your stretch goals. Don’t only define these goals in terms of revenue. Add any other goals you may have such as customer engagement and social media following.
2. CREATE A HOLIDAY-FOCUSED MARKETING CAMPAIGN.
Use our holiday-frenzied society as a benefit to your business. We’re programmed to LOVE holidays, especially the gift-buying season. Don’t be shy about it–let your target audience know that you have what they need. Send the message that, because they’re dealing with a small business that sells directly to them, you actually care about them, so you’ll do it better than the bigger guys.
3. STOCK UP ON EXTRA INVENTORY.
You’ve done your best to anticipate customer needs and to be prepared, but was it enough? Make sure you have a plan to purchase extra inventory quickly if your holiday sales are better than expected. And there’s no better time to do it than right now. Check in daily at www.livepure.com for PURE’s Whole Health for the Holidays Promotions and nab the best deals all year.
4. HOLD A CUSTOMER VIP PARTY.
Spoil your best local customers with a fun night that includes recognition and shopping. Create prize drawings for customers who bring a friend, share a review on your Facebook page, shop up to a certain amount, or book a selling party for the new year.
5. MAIL HOLIDAY PHOTO CARDS.
The personal touch goes a long way toward building stronger connections with your customers. Include a Customer Appreciation “bring back” coupon for a special offer, discounted shipping or free sample to keep your customers coming back for more in the New Year.
6. HAVE A POST-HOLIDAY SALE.
This is a great way to sell off excess inventory. Put removable price stickers on all your products and invite customers to shop. Go Live on Facebook to share what’s left with all your Facebook friends, who can comment on what they want to buy. Because…everything must go!
7. OFFER GIFT CERTIFICATES.
Create a gift certificate (redeemable in January) to offer as a bonus with a specific shopping amount. For example: Spend $50 and get a $10 gift certificate. The goal is that customers will spend much more than the gift certificate amount when they come back to shop in January, which means this promo can pay for itself.
8. STAY FESTIVE WITH FACEBOOK.
Facebook holds a gold mine of leads. Watch for what friends are posting, and follow up with those who might be looking for gift ideas or who mention an upcoming fundraiser. You can also create a fundraiser of your own to support a local charity or cause by donating a percentage of profits.
If you try any of these selling ideas and see noteworthy results, please share your story via email to firstname.lastname@example.org to be featured on a follow-up blog post. Thanks and, from all of us at PURE, we wish you a happy and profitable holiday season. Get those jingle sales on!