Skip the Mask, Shop Online & Wrap up Whole Health for the Holidays

Black Friday is on Nov. 27, this year—the day after Thanksgiving, as always. Thanks to COVID-19, this Black Friday won’t exactly look like those of previous years, but that doesn’t mean that you have to miss out on the deep discounts that normally make it one of the biggest holiday shopping days of the year. Here’s what you need to know.

According to, a number of stores have bucked the usual holiday tradition and will be closed on Thanksgiving this year. Of course, they’ll be “open” online, and most have already started offering deals.

The changes this year are in place to help prevent shoppers from gathering inside stores, potentially causing the spread of coronavirus. Instead, you can avoid the crowd and shop the same sales from the comfort of your couch.

Seriously, there’s zero reason to go into a crowded store in the middle of a pandemic. And anyone who does venture into a store will be required to wear face masks or coverings (regardless of local ordinances), since nearly all national retailers require that precaution for entry. 

This year, online ordering will be your best bet for holiday gift shopping on Black Friday, and PURE has got you covered.

All of our Black Friday deals are up and running NOW, and there’s never been a better time to give the gift of Whole Health. Not sure what PURE products you want to gift? We’ve bundled a number of our top-sellers—from immunity boosters and superfruits to protein shakes and fat burners. It’s all curated in one place to make one-stop-shopping (and nabbing some FREE products for Black Friday!) a cinch. Browse our Holiday Bundles and get on top of your holiday gift list early.

PURE is always open online, no face mask required

Sensing a pattern here? Shop, and you’ll get access to not only great deals, but to products that give the best gift of all this year: a healthier 2021! Stay in your pajamas, browse on your phone, tablet or laptop and keep a mug of PURE Café Hot Cocoa nearby— mask-free, no less.