glass of matcha drink

Photo by Anna Tukhfatullina Food Photographer/Stylist on

Juice that packs a healthy punch

The holidays may be over, but the New Year celebration and commitment to our resolutions persevere with National Green Juice Day on January 26. Green Juice drenches your body in plant nutrients and chlorophyll (aka liquid sunshine.) Chlorophyll strengthens your immune system, helps control inflammation, increases red blood cell production, and helps enhance your cells’ ability to carry oxygen.

Go green first thing
The easiest way to enjoy the benefits of a green juice is to drink it as your morning meal, at least an hour before or after your coffee (the acidity of which will negate the juice’s alkalizing effects), and never with a cooked meal.

Benefits of regularly drinking your greens include:
– fast and easy absorption of nutrients
– increased energy levels
– improved cognitive function
– glowing skin
– a little rest for your digestion system
– strong hair and nails.

Celebrate by sipping your way in a brighter direction with this recipe that makes getting your daily greens in a tasty treat.

– 1 cup plant-based milk
– 2 tablespoons hot water
– 1 scoop PURE Greens
– Organic coconut sugar, to taste

1. Place a saucepan over medium-high heat, add plant-based milk and stir with a whisk until hot.
2. Meanwhile, add hot water to your mug and stir in PURE Greens Powder until dissolved. Stir in coconut sugar, mixing until dissolved.
3. Once milk is hot, carefully pour into your mug with PURE Greens Powder, and enjoy!


A Change for the Best You Yet

two woman doing exercise

Photo by Luis Quintero on

Top Fitness Trends and the PURE GPS Support to
Level up your Fitness Game in 2020

A lot of fitness trends have come and gone over the last 10 years—some effective and worthwhile, and some we could have done without. (Goodbye forever, waist trainers and full-body sweatsuits!) The good news is that a fresh decade is upon us, and it’s already looking like it could be your healthiest and happiest year yet.

Thanks to the digital fitness boom, you’ll be able to get a solid workout from anywhere—not to mention have the coolest high-tech equipment and wearables right at your fingertips. There’s also a change in focus happening: Instead of just working out to get a six-pack, the mental benefits of exercise are equally important, if not more so, than the physical. Here’s a quick look at the top 5 fitness trends you can expect to see everywhere in 2020.

1.  All-in-one fitness 
Typically, you’re left going to multiple places to stay healthy, from hitting the gym to booking appointments with your nutritionist and doctors. That might not be the case in the future, though, as more health professionals join forces.

Instead of having to go to different places for your fitness, health, and wellness needs, you’ll be seeing more trainers, dietitians, physical therapists, and doctors working together under the same roof. By eliminating the gray area between these practitioners, it’ll be easier for you to get the results you’re looking for.

2.  Live workout experiences
You don’t even have to leave your house to work out in real time with other fitness buffs. In 2020, it will be even easier to have a live workout experience in your own space no matter which kind of exercise you enjoy. This trend will allow people to take their favorite fitness experiences and stay connected with their workout communities whenever they want, wherever they are. Right now, you can already take live spinning classes with Peloton, livestream fitness classes through ClassPass Live, and more. And the options are only growing.

3.  On-the-go wellness
If you have trouble squeezing in workouts while you’re on the road, that’s only going to get easier in 2020 with opportunities available right on your phone. According to health experts, the demand for on-the-go wellness is only increasing—especially around fitness.

As we get busier, we want to have our favorite workouts on our phones and at our fingertips so we can work out consistently no matter where we are. Going digital also makes boutique fitness more accessible and affordable. In most cases, it gives everyone the access to top trainers for less than the price of just one class. You can also get some quick exercise tips by checking out our IGTV on Instagram:

4.  Community-driven fitness
It’s so much easier to stick with a workout plan when you have a community of like-minded individuals by your side, leading to the trend of community-driven fitness is really going to take off in 2020. As a society, we are seeking connection true now more than ever.

Instead of just hitting the gym by yourself, you can easily connect with others, thanks to the rise in live-streamed classes, sweaty selfie check-ins, social media challenges, and online chats within fitness apps. Having a team to cheer you on and empathize with where you are in your journey helps make those tough days more achievable.

5.  Virtual trainers
Maybe getting a trainer has been out of the question in the past because of the sky-high fees that can come with that one-on-one time. But if you go the virtual route and work with a trainer through your screen, you can get the same attention and guidance for a fraction of the cost.

16 Best Workout Apps to Help You Get in Shape1

Work smarter, not harder
So you’re ready to mix up your workout routine for 2020, but how can you make your new workouts really work for you? PURE’s GPS line of 6 unique products work together to give you the complete support your body needs to perform and feel its best.  You can customize the products to use how you wish, however, we recommend using all six, as they are designed to work together in a cycle.

Check out the PURE GPS product lineup and when to use each to maximize your entire workout routine:

Prepares the body both physically and mentally for heightened levels of activity. Provides vitamins, minerals and amino acids to deliver nutritive support to your workouts, delivering immediate energy and mental focus. It also works to support the metabolism to help you burn fat, activate muscles and circulate hormones, while producing a feeling of vitality and building lean body muscle. Energize comes in a tub or handy, on-the-go stick packs.

Circulate: A precision combination of arginine, citrulline and complementary amino acids for maximum physical performance, muscle metabolism and natural anabolic support. It opens up the circulatory system, enabling the delivery of nutrients and oxygen to the organs (heart, lungs and liver) and muscles. The ultimate formulation, it is scientifically based and show to support growth hormone release, nitric oxide production, muscle energetics and lean muscle growth.

Adapt: Supports the body so it can handle additional physical stressors. It combines moomiyo and a unique blend of herbal ingredients such as golden root, reishi, cordyceps and codonopis, which support your workout by enabling you to push yourself further.

Helps replenish vital fluids, electrolytes and nutrients lost during exercise. The formula quenches thirst by supporting rehydration and includes a blend of amino acids, carbohydrates and B vitamins. With less sugar then competing products (just 3 grams), Hydrate helps fluids leave the stomach more quickly, entering the small intestine for faster absorption.

Designed to refuel and nourish muscle tissue after exercise. Each serving provides a properly balanced protein-to-carbohydrate ratio, with a combination of vital biochemical components to support the muscle recovery phase. It also minimizes muscle soreness and enhances the ability to perform the next day.

Supports muscle repair and growth which, in turn, burns more calories and stored body fat while you sleep. GPS Reset also encourages proper immune function and the beneficial release of human growth hormone (HGH).

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.


Here’s a trend we can all get behind: doing less of what we hate, and more of what we love. Mandi Em of Healthy Living for Hot Messes says 2020 is “the year of the nature walk, the lazy hike, or the living room dance party.”2

Science shows us that getting out into nature is immensely good for our bodies and minds, says Em, which makes nature “the original gym.”

“Also, it’s free and comes with complimentary endorphins! Literally just go for a walk,” says Em. “That’s your step one. Kettlebells can wait. What 2020 needs is people looking at where they are at and taking it to the next level instead of bounding to the top step, falling short, hating it, hating themselves, and giving up entirely.”






To Know Them is to Love Them


Happy “Get to Know your Customers Day!”

“It’s easier to love a brand when the brand loves you back.”
-Seth Godin

At PURE, we’ve got a lot of love for our customers. They are the reason for everything we do, and it may sounds cliché to say, but we wouldn’t be here without all of them. January 16 is “Get to Know Your Customers Day,” so we thought it might be fun to shine a spotlight on some of the love we get back from our amazing customers. Every word lifts us up, makes us work a little harder and mainly just feel great about what we do at PURE.

Thanks to every one of our customers who have taken time out of their day to send a nice note, make a phone call or post a positive experience. We can’t tell you how much we love hearing how PURE products have made your life better in some way.

Who is the PURE customer? Here’s a little snapshot…

“The whole reason for reaching out to a friend about PURE was because my memory, or lack thereof, was scaring me! I would forget what my husband told me 10 minutes ago. I would ask a question and he would be like, I just told you. I started taking ENERGY and my mental clarity is back! It amazes me! I love it, and I feel like myself again!”
– Kristina Blackwelder

“GoYin tastes amazing! It’s so good that both my kids ask to take it every day. I believe that Goyin helped to balance my hormones and level me out. I have a very stressful job, and this has helped me more than anything.”
– Stephanie Tomlinson

“There are so many products that I just love. I chose to review Greens because of its key role in the Detox program. My husband and I have used PURE products for five years now. He has had his own amazing health journey, but my testimony really didn’t begin until I completed the 28-Day Detox in July. As a result, I have lost a total of 43 pounds and have just started my second 28-Day Detox. I’m still surprised I like Greens so much.

I’ve learned, over the past five years, the importance of being alkaline, and I’m better every day because of the nutrition packed greens. I start every morning with them, and I’m energized all morning long. When I started the Detox, I’m pretty sure I used the first container of Greens from our very first order! Now it is a permanent fixture on my Autoship.”
– Carla Brake

“Hydrate is a family favorite! We are a very active family, often going on hikes or bike rides or some other physical activity as well as the various sports activities the children participate in. I am super grateful for a product that replenishes our electrolytes, helps quench our thirst and rehydrates our bodies without added dyes, preservatives or artificial flavors. My youngest was five when we got introduced to PURE and we all take it, regularly. It has also been a huge boon during super humid Kansas summers and whatever outside activity soaked us with sweat.”
– Astrid Shay

“I get asked all the time how I am avoiding knee replacement surgery. Back story is I was told back in 2002 that my knees were bone-on-bone and basically not to do anything but swim, since I was going to need the surgery.

Fast forward and I still can do most exercises, including squats and lunges. I’m rarely in pain and have never had to even take an Advil. Between my diet and exercise I was able to sustain mobility. Then, in 2016 I found this miracle (Sulfur) which totally eliminated all discomfort in my knees AND the pain from my plantar fasciitis.

I don’t know about you, but before I get a prescription or over-the-counter pill, I will always try nutrition first!
–iamfrancinerivera, Instagram

A special thanks to all of these PURE customers who went the extra mile to let us know their stories. We love getting to know our customers and welcome even more feedback as PURE continues to help people live their best lives and work toward achieving Whole Health!


nae8_blogImg Plant-based NAE-8®
Extract powers PURENerium®
skincare results

With so many anti-aging skincare products flooding the market today, trying to decipher what works and what’s really worth the money can nearly give us more wrinkles. As we turn our focus toward putting the best version of ourselves out there in 2020, the promise of a clear, glowing complexion can lead to overstocking our bathroom drawers with the latest “miracle” products and never really finding what works.

And when it comes to what really works, science and research are key. Last year PURE partnered with Nerium Biotechnology® (Nerium®), a skincare company listed on 2016’s Inc. 5000 list of America’s Fastest-Growing Private Companies in the Consumer Products and Services category to create PURENerium®. All PURENerium® products contain signature ingredient NAE-8® extract—a patented proprietary extract and powerful antioxidant derived from Nerium oleander and aloe vera that helps reduce the appearance of fine lines and wrinkles.

The discovery and development of NAE-8® is credited to Dr. Robert Newman, a doctor and scientist whose interest in plants and nature started as a young boy playing in his parents’ commercial greenhouse. “I had my own ‘crop’ of weird plants such as venous fly traps, sensitive Mimosa plant and sundew plants, which I found fascinating,” he said. “In college I became interested in the promise of plant-based medicinals which led to my Ph.D. in Pharmacology and Toxicology.”

Dr. Newman went on to complete additional studies at the Medical College of Georgia, the Medical School of Vermont, Stanford University and, finally, at the University of Texas MD Anderson Cancer Center, where he spent 24 years in drug development research. (link to Dr. Newman video)

While he spent several years developing plant-based, over-the-counter products at NewChapter, Inc,. Dr. Newman maintained a relationship with Nerium Biotechnology® and continues to work closely with them today to develop breakthrough skincare and wellness products.

As scientists at Nerium Biotechnology® focused their work on the benefits of aloe vera for the maintenance of healthy dermal tissue, they began to explore how best to combine aloe vera and Nerium oleander*.

Instead of simply combining extracts of each product, Dr. Newman and his team discovered that using the aloe vera gel to extract Nerium oleander produced an unexpected enhancement, resulting in the newly formed Nerium-Aloe-Extract (NAE-8®).

“We first discovered the benefits of NAE-8® by a bit of a happy accident,” Dr. Newman says. “A technician working for us tried some of the extract on her facial blemishes. She was amazed at how quickly the acne dissipated and how quickly her skin’s appearance improved.”

This ‘accident’ set in motion a series of studies examining the relative benefits of NAE-8® as an exclusive ingredient in Nerium Biotechnology’s® products for both daily skin maintenance and in the use of products that target serious skincare issues.

The skin-aiding benefits are cited in a peer-reviewed publication titled “Antioxidant, anti-inflammatory, anti-apoptotic and skin regenerative properties of an aloe vera-based extract of Nerium oleander leaves (NAE-8),” appearing in the journal, Clinical, Cosmetic and Investigational Dermatology (May 2015)

PURENerium’s® line of skincare products includes:
Daily face cream
Age-defying Eye Serum
Nightly Face Treatment
NeriumFirm Body Contour Cream

PURE recently challenged customers to put their favorite PURENerium® products to the test. Dozens of people joined the PURENerium® 60-Day Challenge with the chance to win up to $1,000 for the best results. Check out our winners and their results in the categories of Most-Improved Eye, Face, Body, and Overall Improvement.

The Nightly Face Treatment is PURENerium’s best-seller. 60-Day Challenge entrant Julie Marquardt said, “I’m loving this enhanced version! I saw subtle improvements almost immediately. My 54-year-old skin is firmer, smoother and my wrinkles are fading! Plus, my complexion is brighter. I’m starting to see the face I had a decade ago—I’ve missed that face! I’ve shared it with so many friends and every one of them is having great results too. Amazing new formula! Worth every penny.”

Dr. Newman credits the company’s research-centered approach to their products’ success. “Unfortunately, most skincare companies don’t bother to share the research to support claims that are made,” he says. “They merely say their products are effective ‘anti-aging’ or skin-health products without bothering to do the research that justifies those claims. At Nerium Biotech®, we believe in science-based products even though this is the costlier way to go. We publish our science studies in open-access journals available to the public.”

As Dr. Newman’s research continues, he says there are great things ahead. “We have most recently developed a new series of therapeutic products containing NEA-8 with for the treatment of psoriasis, cold sores and dermal pain associated with shingles, and other products are in development,” he added.

“I have always loved doing research where the end result leads to products that improve quality of life for people,” Dr. Newman says. “This was true in the years I spent at the University of Texas MD Anderson Cancer Center, where we strived to discover and develop novel therapies for the prevention and treatment of cancer. Now, with Nerium Biotechnology®, we also are contributing to enhancement of individual’s quality of life by simply helping people feel and look their best.”

See PURENerium’s® full line of products and pricing here.

*Although the oleander plant is poisonous, it has been used in traditional medicine to tackle everything from heart conditions to asthma and leprosy. Ancient Greeks, Babylonians and Arabs used it for a variety of health concerns. It is also thought to have antimicrobial properties. For skincare, oleander extract is believed to have antioxidant properties and help reduce the “visible” signs of aging. As with any botanical extract, how it is prepared is critical and it’s important to remember that this plant can be deadly when taken or prepared incorrectly. Nerium Biotech’s NAE-8® is carefully prepared, making it safe for daily use.

The Skinny on Detoxing: A New Beginning

detox text on round blue plate

Photo by Vegan Liftz on

After spending the last month enjoying one too many cookies, peppermint mochas and spiked eggnogs, eliminating last year’s dietary sins seems like the perfect start to a new year. But with all of the juice fasts, heat wraps, supplements and teas promising quick weight loss and a detoxified body, how do you know what really works?

A well-laid out plan is the key to seeing results. Whether you want to just have more energy and feel healthier or you’re ready to finally shed those unwanted pounds, PURE offers two comprehensive, all-natural Detox Systems:  the 7-day Detox and the 28-day Detox, both of which include products that nutritionally support the body’s natural health-function processes. In just one week, you can feel refreshed and renewed—hitting the reset button on a healthy new beginning.

For a great way to kick-start healthier habits, begin with the 7-Day Detox. Then, keep your momentum going with the 28-Day Detox  for a full metabolic reset. Whichever program you choose, you’ll experience better digestion, more energy, improved mental clarity, fewer sugar cravings and reduced body fat*—putting yourself on track to a lifestyle of Whole Health.

If you are experiencing any of the following symptoms, it might be time to Detox

  • Low energy
  • Mental fog or trouble focusing
  • Trouble losing weight
  • Periodic digestive upset
  • Depression
  • Cravings for sugar, starches, salt and bread
  • Dry skin & hair, eczema

Where do toxins come from?
Toxins enter the body through inhalation, through the gastrointestinal tract and through the skin. Painting the house, varnishing furniture, dry cleaning and cooking are all sources of indoor air pollutants. Household cleaning products and toiletries also contribute to toxins in the air we breathe. Other sources that lead to internal toxins include agricultural chemicals, fumes and air pollution.

Additionally, excessive caffeine and alcohol promotes increased toxins in the body. When we eat bread, cheese and processed meat, we are ingesting salt, saturated fats, chemicals, hormones and antibiotics that put a strain on the liver and can also cause high blood pressure, bloating and kidney problems. Medications, food additives, preservatives, food colorings, sweeteners and flavor enhancers contribute to internal toxins as well.

Why Cleanse?
Fighting these toxins is at the forefront of the PURE Natural Detox System. The plan’s products  work to the eliminate these toxins from the body, promoting digestive health, while maintaining normal intestinal function. Another product by PURE that supports your body’s ability to detox internal and environmental toxins every day is Daily Detox. It’s a gentle blend of herbs that improves digestion and bowel elimination while increasing vitality and enhancing immunity.* Daily Detox is the perfect natural bridge between  Cleanse cycles.

For optimal results, be sure to eat a healthy diet, get regular cardiovascular exercise, hydrate with water, eliminate alcohol, coffee, refined sugars and saturated fats, and increase digestive enzymes by eating fruits and vegetables.

So, dive in and see how just seven short days can be the start to feeling better than ever and embracing Whole Health for 2020 and beyond. We’ve lined up all the steps and products you need to help make the transformation you dream of a reality.

Find the resources to guide you, including recipes, a helpful shopping guide, frequently asked questions, testimonials and more, at, and watch great things start to take shape for a healthier, whole new you in a new decade!

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.





WE’RE LIVE—AND THE HYPE IS REAL! Meet the new PURE Digital Experience

expAnnouncment_MomentPURE Online has just leveled up! It’s been months of research, brainstorms, configurations, design sessions and late nights, but we are thrilled to unveil the completely new and improved digital experience at, that launched this week. As we look toward 2020, we take stock in how far we’ve come and how we can continue to do better, be better—in all the ways we live and run our business.

We invite you to dive into this freshly enhanced space, created to help you efficiently navigate the whole health benefits of PURE products, and to better connect these products with more people around the world.

At a glance, here’s just a little bit of what you’ll find:

  • Newly designed product pages
  • Targeted Needs Product Pages: Shop, learn and browse based on specific health needs
  • Tools to easily customize language and currency
  • An overall enhanced shopping experience
  • New Chat Bots that provide real-time answers
  • Testimonials and user reviews
  • Easy-to-use interface for enrolling prospects and guiding the process from start to finish

At PURE, 2020 has been deemed “The Year of Transformation.” What does this mean to you? For us, this centers on our commitment to deliver Whole Health—physical health and financial health—and, when aligned, these empower people with a healthy purpose.

We hope these new tools that have been thoughtfully integrated into our digital platform will help guide whatever transformation is important to you right now. We’ve leveled up, so you can, too! Stay tuned to our blog for more details  in the coming weeks about how the latest enhancements on can take you where you want to go this year.



Outsmart Holiday Eating

christmas-dinner-749x562The holidays might be a good time for your taste buds, but it isn’t exactly the ideal season for your waistline (looking at you, eggnog and peanut brittle).

But what if you could enjoy all the holiday extras without sabotaging your health? PURE’s mission to deliver Whole Health is here to help you dash through the season without crashing at the finish line.

Here’s how sticking to your PURE routine and a using a few tricks can help you stay healthy— from the cookie platters through the New Year’s toasts:

  • Eat Mindfully.  When you’re eating, sit back and allow yourself to truly enjoy your favorite holiday flavors. Pay attention to the taste, aroma and texture of the foods. Since it takes a few minutes for your stomach’s “I’m full signal” to reach your brain, it’s smart to take a 10-minute break after your first helping, suggests Patrick Skerrett in a Harvard Health Blog article1. “You might realize you are full or want only a small portion of seconds,” explains the author. Other than that, don’t attend a party on an empty stomach as it makes you prone to overeating. As for the dessert, eat only one or two dishes (or even just bites!) of what you really love instead of sampling every option on the table.
  • Stay hydrated.Water accounts for 60% of our body’s total weight, and we need to stay hydrated in order to maintain this ratio. Water is also necessary for several bodily functions, including maintaining our cell’s fluids and delivering nutrients. Drink plain or infused H2O as often as you can throughout the day. Limit your intake of high-calorie drinks like eggnog, martinis and margaritas. If you’re consuming alcoholic beverages over the holidays, try alternating with glasses of water in between cocktails. Your body will thank you the next morning.
  • Choose healthy substitutes.With a few simple diet tweaks, you can indulge in your favorite holiday foods without packing on serious pounds. For instance, replace sour cream with Greek yogurt in your favorite holiday recipes. Trade mashed potato with mashed sweet potato. And swap heavy dips like blue cheese dip and spinach and artichoke dip with healthier bean-based dips and homemade hummus. In addition, choose broth-based soups over heavy, cream-based ones. And opt for lighter cheeses like cottage cheese, soft goat cheese and feta cheese instead of calorie-dense blue cheese, cream cheese or reduced-fat cheddar cheese. Additionally, load up on roasted veggies and lightly-dressed salads before reaching for ham or green bean casserole. You can also sneak more vegetables into your diet by grabbing a protein and fruit or veggie-packed smoothie for breakfast or a snack.
  • Reinvent your holiday workout.It might feel like a challenge to make time for a sweat sesh when your social calendar and to-do lists are jam-packed. To stay motivated, plan your workout routine around your holiday schedule. Instead of the usual 30-minute routine, do a 15-minute workout in the morning and evening or go for a 10-minute walk twice daily. This splits your physical activity into smaller, more manageable time intervals. If you don’t have time to hit the gym, workout at home with the help of online classes and fitness apps like Carrot Fit and Fitocracy.