Ryan Takao takes on the Team28 Challenge

Here at PURE, we’ve been running the Team28 Challenge with fantastic results. We have over one-hundred participants, with the majority already enthusing and telling us about their great gains in energy levels and losses of both weight and belly fat, along with changes in body composition.

The Team28 Challenge involves committing to a 28-day Detox Plan. Carefully selected products by PURE help detoxification by nutritionally supporting the body’s natural health-maintaining processes.

One of the earliest participants this summer was Independent Business Owner (IBO), Ryan Takao. Over the last few years, he’d been seeing worsening results in his annual health screening blood-work and so he participated in the Team28 Challenge to improve his health. He told us, “I did it because of my triglycerides and cholesterol levels and I didn’t want to medicate.” And, wow, has he got great results: his triglycerides are down from 323 to 99 and his cholesterol measurement was 224 and is now down to 124 – with improved HDL and LDL levels. As Ryan puts it, “I have gotten my health back naturally.”

But there is more to this story. When we spoke with Ryan, he told us that his father is a physician. “My dad’s numbers had been going in the wrong direction for several years, despite being on medications. When he saw the results I was getting, he was mad at me for telling so many people about the 28-day Detox Plan, but not him. He’s now received his own Detox Kit and has started the Challenge.”

It’s not a surprise that Ryan’s dad wanted to join in: have a look at Ryan’s before and after photos. They speak volumes. The Team28 Challenge is continuing to run throughout September. We’ll be featuring other participants on our Facebook page at https://www.facebook.com/livepureglobal/

And if you’d like to join Ryan in the 28-Day Challenge, click on this link.

Labor Day Is Here

Here at PURE, we’re looking forward to the long weekend and to spending quality time with our friends and loved ones. It’s the unofficial end of summer and for many of us it’s one of our last opportunities to light up the grill and enjoy what’s left of the warm weather while we can.

We’re also reflecting on the meaning and history of Labor Day: it’s not Easter, the most important date in the Christian calendar; nor is it Christmas, arguably the biggest holiday event of the year. It does not involve the signing of our most cherished declaration or giving thanks for a good harvest. According to most sources, Labor Day is dedicated to the social and economic achievements of American workers, workers who – through hard effort – have contributed to the strength, prosperity and well-being of our country.

In 1887, Oregon became the first state to make Labor Day an official holiday, and it became a recognized holiday across the U.S. only seven years later. This was at odds with the “labour day” celebrated then and now in other countries. May 1 or May Day was perceived to be a day of action, when blue-collar workers might demonstrate in support of shorter work days or for the redistribution of wealth from capitalists to workers. Here in the U.S. however, many people petitioned for a day off, a family day, when people could relax and enjoy the fruits of their efforts. Efforts that have succeeded in building the largest and most successful economy in the world.

This spirit of achievement, of putting in the effort to build successful businesses, is exemplified every day by our PURE Independent Business Owners. They work hard and smart, and recognize that success is earned.

So this weekend, get out the grill, go to the park, go visit with family or hang out with friends. And celebrate the American work ethic and the fruits of our labor.

Happy Labor Day from all of us at PURE.

PURE Destinations – Caribbean Cruise Recap

PURE Independent Business Owners (IBOs) from around the U.S., and corporate staff attended the PURE Destinations 2018 Bahamas Caribbean Cruise on the Carnival Conquest to celebrate accomplishments, relax and build lasting relationships.

Approximately 100 attendees sailed from August 11-16 and enjoyed beautiful ocean views, plenty of sun, delicious meals and plenty of beach time.

To kick off the festivities, IBOs were invited to a reception Saturday night where they were warmly welcomed by Black Diamond IBOs and PURE CEO, Daren Hogge.

On Sunday, guests arrived at Nassau where they had the entire day to discover the island on their own. They visited the Atlantis waterpark and shopped for souvenirs at the stylish boutiques. The peaceful, serene waters provided the perfect backdrop for snorkeling the coral reefs. At the end of the day, guests were treated to a formal Bahamian dinner.

On Monday, the ship arrived at Half Moon Cay. Guests enjoyed lounging on the white sand beach and swimming in the beautiful, blue water. Others chose to saddle up for horseback riding in the water and on land. And, they all enjoyed fellowship, their highlight of the trip.

On Tuesday, guests enjoyed fun leisure activities at Grand Turk. They relaxed on the beach and snorkeled the beautiful water. The more adventurous chose to zip-line while others shopped for local wares.

Wednesday was spent onboard and there were plenty of activities to enjoy — massages, gambling, onboard shopping, yoga, friendly basketball competitions and their favorite, Karaoke! Apparently, we have some really good vocals among our PURE IBOs!  Guests also attended a business meeting that morning where they received valuable training from members of the Leadership Advisory Council.

As cruise attendees disembarked in Ft. Lauderdale, Florida on Thursday, they returned to their homes motivated to take on the rest of the year with enthusiasm.

Get ready to experience paradise and live the PURE lifestyle on the 2019 PURE Destinations Eastern Caribbean Cruise setting sail on February 10. We can’t wait to see you on board!

Learn more!



Happy 10-year anniversary PURE

To mark our 10-year anniversary, PURE is hosting Xcelerate, a sales event on October 19-20 in Frisco, Texas, to celebrate successes, recognize hard work and focus on the future.

Ten years ago, founder and chairman of the board, Dae Geun Jung, and PURE CEO, Daren Hogge, agreed to create a company that they knew would impact people’s lives around the globe. The discovery of GoYin, the company’s flagship product, combined with a vision to create quality nutritional products, has led to a portfolio of unique ingredients and effective formulas.

Daren Hogge has presided over the rise of PURE, now staffed by a team of 100, and a network of more than 30,000 Independent Business Owners (IBOs) and Members.

“I’m nostalgic thinking about how we started PURE with GoYin and ended up where we are today with more than 30 life-changing products,” said Daren Hogge. “What I’m most proud of is our community of entrepreneurs who are united by a mission to change people’s lives. Moving forward, we will continue to provide innovative products with the best that nature and science has to offer.”

“Over the past 10 years, we have created a path to Whole Health through our high-quality products and opportunity, encouraging people to share our health solutions with their families, neighbors and friends,” said Mr. Dae Geun Jung. “We will continue to sow the seeds of wellness by fueling the body with key nutrients and bearing fruits of happiness for those who follow PURE. I pray for the well-being and happiness of all the families that are with us.”

Over the course of a decade, PURE has successfully grown its portfolio of health and wellness products for nutrition, weight loss, performance, seasonal support and hydration to support overall health. In June 2017, PURE unveiled a new corporate brand and logo reflecting the company’s Whole Health philosophy and a commitment to delivering unmatched products and opportunity.

To join PURE in the celebration of 10 years, register for Xcelerate. Be inspired, motivated and get exclusive access to purchase new products. The event will happen at the Omni Frisco Hotel next to The Star, a state-of-the-art entertainment district and world headquarters of the Dallas Cowboys. Tickets are available through EVENTBRITE.


PURE Destinations: The Bahamas – know before you go

We’re counting down the days until the 2018 Bahamas Caribbean Cruise sails away on August 11. We want to make sure everyone who has qualified for this adventure is prepared.

Boasting balmy breezes and jumping to a bouncy calypso beat, Nassau promises sizzling fun in the sun. Half Moon Cay is Carnival’s private island and is an idyllic, sun-drenched hideaway where you can play in the turquoise water and enjoy the white sand beaches. Grand Turk is the jewel of Turks & Caicos where you can enjoy a scenic oasis and historic charm.

A peek at the itinerary:

Saturday, August 11:

  • Morning – Travel to Ft. Lauderdale, Florida, to embark on the ship (Friday evening travel may be necessary for those coming from the West Coast)
  • Afternoon – Set sail
  • Evening – Welcome Reception

Sunday, August 12:

  • Arrive at Nassau, The Bahamas

Monday, August 13:

  • Arrive at Half Moon Cay, The Bahamas

Tuesday, August 14:

  • Arrive at Grand Turk, Turks & Caicos

Wednesday, August 15:

  • Enjoy a fun day at sea beginning with a morning business meeting

Thursday, August 16:

  • Morning – Disembark in Ft. Lauderdale, Florida
  • Afternoon – Travel home

As you pack for this cruise, take the following tips into consideration.

  • Please install the Carnival HUB app — a must-have for iPhone and Android devices — prior to arriving at the cruise terminal. Once you are on board, connect to this app using the ship’s free Wi-Fi. For a $5 one-time fee you can text with other guests on the ship and NOT incur cellular at-sea charges from your carrier. The app also keeps you up-to-date on ship events, lets you view dinner menus and tracks your expenses going to your ship and sail card.
  • Carnival provides beach towels, so save your luggage space.
  • Bring your own tumbler for your favorite beverage or water.
  • Bring spending money for souvenirs at the ports of call.
  • To use debit and credit cards, please call your bank and let them know you will be out of the country.
  • Ironing stations are available on each floor of the ship.
  • Bring and use ear plugs if nighttime noise bothers you.
  • Check with your cellphone provider for plan options while at sea or in any ports.
  • There will be one formal dinner; cocktail dress attire for women and sports coat attire for men. The other dinners will be casual dress.
  • For the first day of the cruise, pack a small carry-on bag with your travel documents, a change of clothes, a bathing suit and/or workout clothes and any medications you may need. This will allow you to enjoy the ship while you await the arrival of your luggage at your stateroom.
  • Want to pamper yourself at the Spa? Make your appointments when you first board the ship; popular treatments and times fill up quickly.

For more information: https://www.carnival.com/help.

Get ready to experience paradise and live the PURE lifestyle on the 2018 PURE Destinations Bahamas Caribbean Cruise. We can’t wait to see you on board!

If you have any questions, please don’t hesitate to call our wonderful Sales Support Team at 1-866-535-5888.

It’s Shark Week — make no bones about it

We’re celebrating Shark Week at PURE! For all the fans of these incredible fish, did you know that humans have some “shark” in them?

For one, sharks have almost the exact same eyes as we do, with retinas that contain both rod and cone cells.1 Two, we both have cartilage in our bodies, a very important and necessary structural component.

Sharks are all cartilage. In fact, there is not one bone in their body. Zero! Cartilage, or connective tissue made of protein and elastin fibers, makes up their thick skin. Their muscles are attached directly to these fibers.This lightweight, external skeleton provides support, yet allows for flexibility so they can swim faster, evade predators and swiftly catch their prey.

In humans, cartilage provides cushioning between our bones, specifically our elbows, knees and ankles. Think of it as “shark absorbers”! Our ears and the end of our nose are made of cartilage. There is cartilage at the ends of our ribs, between the vertebrae in our spine and in our bronchial tubes. Unfortunately, it takes years to rebuild and repair cartilage, simply because it does not have its own blood supply to provide regeneration, as other tissues do.

Add Organic Sulfur to your daily regimen to support joint health.* For exercise, swimming is one of the best low-impact forms you can do for joint health. Just don’t go swimming with the sharks, unless you’re swimming from the safety of a shark cage!

You and organic sulfur are a joint effort.

Organic Sulfur by PURE is important in collagen production.* Organic sulfur is both a mineral and an element and is naturally found in the protein of plants, animals and humans. The body cannot make sulfur on its own; therefore, it must be obtained from a variety of foods, such as fruits, vegetables and grains.

The ingredient, Methylsulfonylmethane (MSM), is a naturally occurring dietary form of sulfur, and is necessary for many important functions in the body. Organic Sulfur contains 99.9% of this form of sulfur.

Organic Sulfur:

  • Is important in collagen production, the main supportive protein of tendons, cartilage, connective tissue and bone*
  • Consists of 99.9% pure distilled MSM sourced in North America and has no added fillers, binders, excipients, artificial ingredients or flow agents
  • Non-GMO, gluten-free, dairy-free and vegan
  • Available in capsules and powder form


  • May improve flexibility and mobility by promoting joint function and health.*
  • May help alleviate discomfort that may follow challenging exercise sessions.*
  • May help promote healthy skin, hair, and nails.*

Purchase Organic Sulfur today at livepure.com.






Ready. Set. Recruit.

Jump-start your business and join fellow IBOs in the Race to Recruit, from July 17-30, 2018. This is your time to shine and earn free registration to PURE Xcelerate in October! We’re going to motivate you for the next two weeks as you recruit like you’ve never done before.

It’s as easy as 1, 2 and 3.

  1. Personally sponsor active* IBOs and Members from July 17-July 30, 2018.
  2. Coach and train them.
  3. Earn special seating at and free registration to the October Xcelerate event.**

Recruit for fun. Race for place.

  • The top 15 IBOs to recruit the most will earn special seating at Xcelerate 2018, as well as a Q & A lunch with PURE CEO, Daren Hogge.
  • The top 3 highest recruiters out of those 15 will also earn Xcelerate tickets.
  • You’ll be making valuable relationships as you mentor and foster an environment of teamwork.

Race to Recruit tips to get you started:

  • List your top 10, or more, potential prospects. Consider how PURE can benefit them.
  • Connect! Give them each a personal call.
  • Get your sponsor involved. He or she can help you reach out and identify the needs of others.
  • Share PURE’s videos and online links. Share CDs and books. These things will get your customers interested.
  • Be a product of the product! Know the products backward and forward, inside and out.

Ready? Let’s do this! We’re with you every step of the way.

Follow us on Facebook@livepureglobal for tips and tricks to motivate you along the way.

To learn more, contact Sales Support at salessupport@livepure.com.



By participating in the July Recruiting Challenge, you accept and agree to be bound by these terms and conditions, which specifically include complying with all obligations set forth in your PURE Independent Business Owner (IBO) Agreement.

Participants must be 18 years of age or older at the time of the contest.

Contest sponsored by PURE Gen Holdings, Inc. (“PURE”) – 7164 Technology Dr., Ste. 100, Frisco, TX 75033. Contest is open to U.S. residents only.


Winners will be determined on August 1, 2018, and will be announced on Facebook @livepureglobal the same day.

15 winners will be selected based on the highest number of personally sponsored active* IBOs and Members, enrolled during the contest period. Returns or cancelled account volume will be removed from the qualified volume and IBO/Member count. In the event of a tie, winners will be selected based on the cumulative volume associated with the new IBOs and/or Members, enrolled during the contest period.

Individuals will be contacted within 24 hours to redeem the prize. The value of the prize will be included as reportable income in the recipient’s 1099. Prizes are non-transferable and cannot be sold to a third party.

All determinations and decisions as to awarding the contest prizes are solely at PURE’s discretion. PURE reserves the right to discontinue, cancel or modify this contest at any time and in its sole discretion without advance notice.

*An Active IBO is defined as an IBO having 100 PV or more every 28 days. PV (Personal Volume) is volume consisting of personal product purchases made by the IBO and/or product sales to Preferred Customers and Retail Customers the IBO has personally sponsored. An IBO is not paid rewards on his/her PV. PV is strictly used for personal qualification requirements within the compensation plan. An Active Member is defined as a Member having 100 Product Volume or more in personal product purchases every 28 days. Product volume is the amount of volume assigned to each product.

**Prize does not include airfare, land transportation, hotel accommodations or any other expenses.