PURE Leader is First to Reach Elite Achievement Rank in Africa, turning Opportunity into Reward


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Moses Egbiremhon, Chairman Black Diamond, PURE Africa

When Moses Egbiremhon first decided to join the PURE family in Nigeria, Africa, he started putting the work in from the ground up. “I spent the first days with PURE watching network marketing videos by Bryan Caruthers, Dexter Yega and many other successful MLM top earners,” he said. “You have to push through the challenges of consistent rejection so you can ultimately reach the right leaders.”

Those early efforts and never-give-up attitude laid the foundation for Egbiremhon’s success, as he recently became the first person at PURE in Africa to reach the top rank of Chairman Black Diamond—a shining moment for his career and for the future of PURE.

A graduate of the prestigious University of Port Harcourt with a degree in Human Anatomy, Egbiremhon’s passion for business entrepreneurship first lead him into the field of Network Marketing in 2013. Since then, his strong work ethic and marked leadership skills have driven his stand-out success.

Egbiremhon has built a strong PURE team with his servant leadership, role-modeling of best practices and a focus to help others succeed.

Egbiremhon attributes his success to putting in the work from the very beginning of his PURE journey. Always building upon every win, Egbiremhon, kept moving forward and growing his business and his team with PURE. He considers his greatest achievement to be raising successful leaders who have succeeded in raising up other successful leaders.

“I recommend using the products first, and then sharing your experience with others to build a strong team,” he said. “I love that PURE products are helping to change the narrative of health for people in Africa. Also, people who work hard are paid for their efforts and success.”

Egbiremhon is the brain behind his team’s rallying mantra, “Project One Million,” a unique strategic thrust to motivate, lead and socially connect his team. “I think the best form of motivation is to have my team members see me actually doing what I say I’m going to do,” he said.

Egbiremhon is also a successful life and health coach. He is the founder and president of Above Average Community, a group driven by a passion to help others live their healthiest, best lives.

He says that joining PURE has brought his dreams back to life, and he hopes to pass this on to as many as he can. “Being a part of PURE has fulfilled so much in my life,” he said, “From here, I hope to drive as many people as I can to my level.”

Dr. Ben Peter,  the Vice President of PURE Europe, Middle East, and Africa, congratulated Egbiremhon on his significant achievement, noting that Moses has built a dynamic team.

“Moses is one of the most prolific leaders at PURE with a strong leadership base,” Peter said. “He has duplicated these leadership strengths with so many in his team, and now they are also doing great. His hard work has definitely contributed to PURE’s recent growth in Africa—and we’re excited to be expanding throughout the region.”

Egbiremhon has consistently maintained the Diamond Executive status from the moment he first reached the elite achievement, and he has continually climbed the ranks to become PURE Africa’s first Chairman Black Diamond.

“Moses’ story is a great inspiration to many,” said Peter. “We have seen the trend and know that Crown Diamond is loading really fast for him. Pure Africa is very proud to have such driven and committed leaders. We congratulate Moses Egbiremhon for his amazing leadership.”

Egbiremhon lives with his wife and baby in Nigeria, Africa.



PURE: People United Reaching Everyone is a leading innovator in health and wellness products. PURE is dedicated to delivering Whole Health with high-quality products for physical health, opportunity for financial health, relationships for personal health and social impact for philanthropic health. PURE is a global company with offices in the U.S., Taiwan, Thailand, Korea, Ghana, and Nigeria, with headquarters in Frisco, Texas. For more information about network opportunities at PURE, visit http://www.livepure.com

Words from the wise

I believe teachers make our lives better and wiser. Every day poses an opportunity for a teaching moment, whether we are doing the teaching, or someone is teaching us.

William A. Ward once said, “The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.” I hope you all had great teachers!

I asked our Independent Business Owners (IBOs) to share the most important thing they ever learned from a mentor/teacher that has truly inspired them in their PURE business. Here are their answers.

  • “Your reason for deciding to commit to the process must be bigger than the rejection that is inevitable. Stay committed to your commitment and never quit. The one and only way you can fail, is if you quit. Fear will paralyze, Faith will promote.. choose FAITH!” – IBO Joshua P.
  • “The speaker, Jim Rohn, once said that successful people do what unsuccessful people are not willing to do; we shouldn’t wish it were easier, but rather wish it were better. This is a daily reminder for me to be better today than I was yesterday.”  – IBO Suzanne H.
  • It’s not about being ready… it’s about being willing.  If you wait until you are ready to change your health, or ready to change your financial situation , or ready to take action to change anything in your life, NOTHING IN YOUR LIFE WILL EVER CHANGE. Be willing, take action, and the rest will come.” – IBO Lynette K.
  • “The biggest influence in my life has been my Dad. He is a football coach and he has always taught me to be positive, work hard, and do what’s right because it’s right.” – IBO Teena S.
  • “This journey should change your life and make you a better person in every way. Commit to becoming better every day and success in this business will find you.” – IBO Joshua P.

Wisdom, indeed. Take these with you on your journey to success with PURE. Go out there and inspire!

Gain even more insight from new topics and guest speakers at the UNITE event this October 18-19 in Allen, Texas. Register today!


Read your way to the Amalfi Coast

The Amalfi Coast has been attracting travelers since Roman times, and you have an incredible opportunity to qualify for this trip of a lifetime with PUREDestinations. We’ll be visiting this stretch of breathtaking coastline June 15-20, 2020. We encourage you to pursue it!

To get you into the mood and mindset for this unforgettable PUREDestinations experience, we wanted to share some of our favorite blogs and books about southern Italy. These picks feature Amalfi as well as the surrounding towns of Sorrento, Capri, Ravello, Positano, Pompeii and others.

So sit back, relax and imagine yourself at a chic seaside café eating a caprese salad with tomatoes and mozzarella while gazing at the glistening Mediterranean Sea. There’s a scent of lemon in the air and the surrounding, pastel-colored buildings seem to smile with your presence.

These picks will put you right in the heart of this picturesque part of the world.

Blogs: Stories and trip advice.

Books: Fiction and nonfiction books to get lost in.

  • The House in Amalfi, by Elizabeth Adler – Captures the villages, gardens, houses and everyday life in southern Italy
  • Gelato Sisterhood on the Amalfi Shore, by Chantal Kelly – Filled with the author’s personal stories and recipes of the region
  • Art and Patronage in the Medieval Mediterranean Merchant, by Jill Caskey – The art and cultural history of southwestern Italy
  • Sailing to Capri, by Elizabeth Adler – A murder mystery on a Mediterranean cruise ship
  • Amalfi Coast Recipes, by Amanda Tabberer – The flavors of Amalfi
  • Amalfi Blue: Lost & Found in the South of Italy, by Lisa Fantino – A romantic escape
  • Above Positano, The Amalfi Coast, and Capri — Photographs captured by drone

Are you ready to check Italy off your bucket list? Qualify by March 30, 2020, to join us on this once-in-a-lifetime experience. Learn more at https://livepure.com/amalfi-coast. Here you can also track your progress and share the trip with others.

Stay connected as you aim for Amalfi and get ready to make your dreams come true!

Any questions? Reach out to our Sales Support Team at salessupport@livepure.com or call 866-535-5888.

See you there!

Welcome to the PURE family

We’re thrilled to introduce our new Welcome Kit! We’ve poured our hearts into the details to make sure you feel right at home with PURE the second you open it up.

Your decision to experience a healthier, happier lifestyle is an exciting one and we want to ensure you have a smooth start from day one.

PURE has many tools for your success, but the Welcome Kit was specially created to help you right from the start. It sets the foundation and serves as a reference to your success with PURE. Keep it in a safe place because you will refer to it often.

Let’s unpack all it has to offer:

Inside you’ll find a full-color Welcome Guide, the latest edition of our Product Guide, a Quick-Start Guide and product samples, all nicely packaged.

  • Welcome Guide – You are warmly welcomed by a letter from the CEO which helps pave the way for who we are and how we will support you. You will get an overview on goal setting, ways to build your team and the tools to help you grow. Along the way, we’ll point you to valuable online resources. We don’t expect you to have all the answers so we want to teach you where and how to navigate so you can progress throughout your journey.
  • Product Guide – This regularly updated full-color catalog gives you an overview of each product, their benefits and pricing.
  • Product Samples – What better way to introduce your customers and potential team members to PURE than with product samples! We’ve got you covered with ENERGY samples, one of our most popular products.
  • Quick-Start Guide – Carry this business card-size piece with you for at-a-glance and contact information to refer to quickly.

As you become familiar with the materials provided in the Welcome Kit, be sure to talk to the person who introduced you to PURE. They can answer any additional questions you may have and help you learn more about the company, the products and the opportunity.

If you aren’t a new IBO but want to experience the Welcome Kit or you want to always have a Welcome Kit handy to share with a prospect, you can order one at livepure.com for $11.95.

Here’s to putting your best foot forward!

The PDR – something to talk about!

Did you know that four products by PURE are listed in the Physicians’ Desk Reference (PDR)? It’s only the most widely used reference found in virtually every physician’s office, hospital and pharmacy in the United States. Now that’s something to talk about when educating others about our quality products!

The PDR is a comprehensive reference for drug listings, with a separate section for dietary supplements. The last printing of the book was in 2018, but the digital version, called Prescribers’ Digital Reference (same acronym!), can be found at pdr.net. Check out the GoYin listing here: https://www.pdr.net/full-prescribing-information/GoYin-dietary-supplement-24198. It includes a description, ingredient list, recommended use and a full-color product photo.

In the PDR, you’ll find an explanation of PURE and products by PURE including GoYin, Daily Build, Cleanse (Liquid) and ENERGY which make up our CORE4. You can also find listings for Daily Detox and Metabolic ONE. The inclusion of these products gives PURE an additional boost in the scientific community and helps strengthen your position as an exclusive leader in the distribution of products by PURE.

Thousands of physicians have turned to the PDR as a key reference for over seventy years. It is considered the standard resource. It contains full, FDA-approved drug label information, including warnings and precautions, drug interactions, and hundreds of full-color product images. It also includes nonprescription drugs, dietary supplements and herbs.

It’s exciting to be part of such a prestigious, well-respected publication in the medical community.


Take the edge off on National Relaxation Day

I remember watching a documentary called “Antarctica: A Year On Ice” (2013). Maybe you’ve seen it too. It’s a window into what life is like living on the harshest place on earth. What does that have to do with relaxing, you might ask?

Living in Antarctica is certainly not for the faint of heart, but comments from people who made the journey, and lived there for a year, talk about the peace they felt. What I found so profound, besides the beautiful photography, was the feeling at the very end of the movie when these individuals returned to their regular lives back home. They were returning to a fast-paced, crowded and stressful lifestyle, so different from the peace they felt while in Antarctica.

Peace … how do you achieve it in a chaotic world? I think there are many of us who live stressful lifestyles. Stress is inevitable, but we still need to rest and relax for the sake of our health. Relaxation reduces blood pressure and heart rate. It increases blood flow to our muscles. It reduces feelings of anger and frustration. Now, I’m not suggesting you move to Antarctica, but there are techniques you can do to find peace.

All work and no play can make one unhealthy

Relaxing doesn’t mean laying on the couch. Sure, that can help, but it requires a change of pace and, perhaps, a change of habits. That means doing activities like taking walks, writing in a journal and/or using relaxation techniques. Below are just some of the ways you can find your inner peace.

  • Deep breathing – This is probably the easiest, simplest technique you can do anywhere. Breathing deeply encourages full oxygen exchange. Sit comfortably straight. Breathe deep through the belly from your nose. Count as you breathe out slowly through your mouth. This stimulates the vagus nerve, activates your relaxation response, reduces your heart rate and blood pressure and lowers stress levels.1
  • Self massage – You can do this at your desk at work, on the couch or in bed before sleep. Combine it with deep breathing, essential oils and soft music. Start by kneading the muscles at the back of the neck and shoulders. Make a loose fist and go up and down the sides and back of your neck. Next, use your thumbs to work tiny circles around the base of the skull. Tap your fingers against your scalp, moving from the front to the back and over the sides. Then massage your face by making tiny circles with your fingertips. Lastly, close your eyes and inhale and exhale for a short time.2
  • Repetitive prayer – If spirituality is meaningful to you, try repeating a short prayer or part of a prayer while focusing on your breath.
  • Yoga and tai chi – Breathing is at the heart of these practices. They’ve been done for thousands of years, so it’s no wonder they are still practiced today. They can be very soothing to the body and help you find calm amid the chaos. They can also help you improve balance and flexibility while strengthening the body.
  • Mindfulness meditation – This involves focusing on what is happening in the moment, not in the past or future. Pay attention to how your body feels right now.
  • Progressive muscle relaxation – Another easy one to do. This involves tensing each muscle group (feet, calves, thighs, hands, arms, buttocks, stomach, chest, neck and shoulders, mouth, eyes and forehead) and then suddenly releasing the tension. Always start at your feet. Again, combine this with deep breathing and relaxing music.
  • Visualization – This involves imagining a scene in which you feel at peace. This could be a tropical beach, a favorite childhood spot, Antarctica (?), or a quiet wooded area. Use all your senses to visualize the scene, the smell, how it feels, what you hear, what you taste and what you see.
  • Rhythmic movement – any movement that gets you into a flow can be very relaxing. This includes walking, swimming, running and similar exercises. Add visualization or mindfulness to this for more effect.

Starting a regular relaxation practice

However you choose to relax, make sure to set aside time for yourself every day. Start with 10 minutes a day and aim for 30 minutes to an hour, depending on your choice of technique. After a while you will truly harness the stress-relieving power of relaxation.

Happy National Relaxation Day!

1 https://www.health.harvard.edu/mind-and-mood/relaxation-techniques-breath-control-helps-quell-errant-stress-response

2 https://www.thejoint.com/tennessee/collierville/collierville-16006/197630-how-to-self-massage-for-relaxation

Shark Week: You must have a vision

As Shark Week comes to an end, let’s look at one more thing that makes sharks so unique — their incredible senses! They have eight senses, three more than we have, making them super sensitive, so to speak! These are sight, smell, touch, taste, hearing, lateral line (pressure sensors), pit organs and Lorenzini (or electrosenses).

To give you an idea of how incredible their senses are, sharks can amplify light better than night-hunting mammals, they can smell 10,000 times better than humans and they can locate their prey over several hundred meters.1 Now as far as a sense of humor, I would have to argue if they have one!

I think we often take our five senses for granted but think about them for a second and see how crucial they are to achieving success. We’ve talked about the importance of being curious, having agility and setting goals when you lead a team. Using our five senses is about putting these gifts all together and balancing them to maximize success.

  1. Vision: You can’t lead without vision, period. Having a vision pushes you forward, it helps you feel connected to your goal and to others, and it helps you see into the future and what your next actions need to be. “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” – Jack Welch
  2. Smell: We don’t just communicate via language or vision. We all have something called pheromones, or chemicals that are emitted by our skin. According to Martha McClintock, University of Chicago, inhaling another person’s sweat, for instance, can affect our emotions and how the brain functions.2 Our smell is the strongest of our senses and it can lead with a great impression as well as an impression after you leave. Our very presence can be powerful. “Smell is the mute sense, the one without words.” – Diane Ackerman
  3. Touch: We touch the lives of our customers, our family and our friends in so many ways. Touching others is about having empathy and the ability to create lasting relationships. “If you want to touch the past, touch a rock. If you want to touch the present touch a flower. If you want to touch the future, touch a life.” – Anonymous
  4. Taste: Have you ever tasted success? Taste is a unique sense and is hard to explain in words. Taste leaves memories, just as food does. Have you seen something done in bad taste? Do you taste your words before you speak them? “A truly elegant taste is generally accompanied with excellency of heart.” – Henry Fielding
  5. Hearing: Are you a good listener? The power of listening is valuable! It is about being tentative and perceptive. It’s also the way we sound. Have you ever heard a speech and felt excited and engaged? What does a good speaker convey and how do they do it? “The most important thing in communication is hearing what isn’t said.” – Peter Drucker

Now that you are sensitized to these wonderful gifts, use them in your daily life. Your ability as a leader depends on them. Identify traits and characteristics of leaders and influencers across the organization and emulate them. However, remember to be uniquely you! Set yourself on the path to becoming everything you can and want to become.

“When you start using the senses you’ve neglected, your reward is to see the world with completely fresh eyes.” – Barbara Sher



Shark Week: Focus on your goals

The Tiger shark is very goal oriented. It knows exactly what it wants, and it goes after it. Ecologists found that tiger sharks hunt by using “directed walks”; they navigate long distances across open ocean, often at night, to specific locations. They seem to know exactly where they are going.1

Where are you going, exactly? What is your destination and how are you going to get there? Will you use a map, will you change your habits or will you create a business plan? I remember walking the streets in New York City with my husband. We didn’t have a map and were using our poor sense of direction to find the museum we had come to visit. We walked aimlessly, arguing along the way about which left or right to make. One hour turned into three hours before we arrived at our museum. If we had set specific goals, had used a map and had planned the night before, we would have saved a lot of steps on our journey.  Not planning is unusual for us, but hey, it happens! We did have a goal in mind but went all about it the wrong way.

I’m sure you know the importance of goal setting, but I think oftentimes we fail to do it (like the above example). Why? Because we fear it or we think we don’t need it. Perhaps the wrong goals are being set or we’ve failed reaching our goals in the past and, therefore, think they’re impossible to achieve.

Whatever the reason, it’s almost impossible to succeed in network marketing without a plan. Ask yourself what you really want from your business and yourself. Clearly envision where you want to go and what you want to achieve. The journey will take you out of your comfort zone, but creating goals really works!

How can you become more goal oriented?

  • Create a plan. This will make you proactive, versus reactive. Purchase a journal or a notebook and set it on your bedside table. Spend each morning writing down what you want to accomplish for the day, for the week, for the month. Your list might include one big goal, long-term and short-term goals, what your environment looks like, how others can help, the importance of your goal, how you will reward yourself and what habits will help you along the way.
  • Create a schedule. Use a calendar or a to-do list to schedule time with yourself. What are your actions going to be for the day? Write down tasks that you want to act on, and when.
  • Build relationships. Find people to grow your network. Hang out with people who are also goal-oriented. They will talk about their passions and their dreams and how they are going to realize them. Being around goal-oriented people will positively influence the way you think. Entrepreneur Jim Rohn said, “You are the average of the five people you spend the most time with.”2
  • Get excited about your goal. It’s something new to focus on, and focus develops motivation. It’s all about moving in a positive direction. This new endeavor of yours is exciting, embrace it with all you’ve got!
  • Review your progress. Out of sight is out of mind, and you don’t want that. You must be close to the tasks at hand, and the goal. Seeing yourself progress will motivate you to keep pushing through.

Goal setting doesn’t just apply to your business, it applies to your life as well. And, it isn’t hard. If the Tiger shark can do it…

We could never navigate dark oceans (unless you’re in a submarine), but we can focus on a target rather than waste energy moving aimlessly. Focus now and shoot for it!




Shark Week: Improve your agility

The Mako shark is known as the peregrine falcon of the sharks as it’s one of the fastest swimmers. It can reach up to 31 miles per hour with bursts of up to 46 miles per hour. It can jump up to heights of more than 25-30 feet.It even resembles a torpedo. This is one fast fish!

Shark experts have found the Mako to be one of the fastest-learning sharks, too. When hunting, they mostly rely on their vision, rather than electroreception (the ability to detect electrical currents). 2

The Mako shark is known as the peregrine falcon of the sharks as it’s one of the fastest swimmers. It can reach up to 31 miles per hour with bursts of up to 46 miles per hour. It can jump up to heights of more than 25-30 feet.It even resembles a torpedo. This is one fast fish!

Shark experts have found the Mako to be one of the fastest-learning sharks, too. They have the largest brain-to-body ratio of all sharks, with strong critical reasoning and social skills. When hunting, they mostly rely on their vision, rather than electroreception (the ability to detect electrical currents). 2

Leaders must be fast, too.

It’s important to be agile in decision making. You must be flexible and adaptable as well. Your customers’ needs are changing all the time and it’s necessary to be able to adjust your strategy to deliver greater customer value. Slow and steady may win the race, but when you’re moving fast to solve a problem or responding to someone’s needs, the fastest will win in the end.

Trust your intuition. It’s that feeling you get, that sudden move you make, and that voice that tells you the truth that can help you make smarter, faster decisions. General George S. Patton said, “A good plan violently executed now is better than a perfect plan executed next week.”

You must be flexible. Can you look at the big picture, break it down and execute it efficiently? Can you see where adjustments should be made to prevent wasting time? Are you able to let go of what doesn’t work? You should be able to think on your feet and be productive at the same time.

You must be adaptable. This goes along with being flexible. Our environment is always changing, and you’ll face challenges every day. What worked yesterday won’t always be right for today, or tomorrow. Be open to new ideas and concepts. Juggling multiple projects with ease is important.

You must listen well. Be present for your team and hear the challenges they’re facing. Listen deeply and ask questions so you can help them help themselves solve their problems.

Navigate like the Mako, have a desire for speed and knowledge and get ready to launch your business like a rocket!


1 https://www.thetravelalmanac.com/lists/fish-speed.htm

2 https://en.wikipedia.org/wiki/Shortfin_mako_shark

Shark Week: Have a voracious curiosity

The Great White shark, a.k.a. “Jaws”, is a very curious creature. They set their minds on what they want, and they usually get it. You may be happy to note that humans are not on their menu. If they take a bite out of someone, it is simply out of curiosity (or self-defense).

Be curious! It benefits leaders greatly as it opens doors and creates possibilities. Like the Great White, we shouldn’t judge nor fear, and we must stay focused. To lead successfully requires finding new solutions, new ways to motivate people and new ways to think. The curious never stop, even when they think they have found a solution. Like the Great White, they are relentless.

Take Steve Jobs, for example, who had an intense focus. He wanted all his products to not only work well, but to be attractive. If you’ve ever watched the documentary, “Steve Jobs: One Last Thing,” you’ll realize that the secret to his success was his curiosity. He had a voracious appetite for learning. He wasn’t afraid of being wrong either, because he knew that was the best way to learn.

Curiosity requires confidence. And, who doesn’t have more confidence than the Great White? Leaders know they don’t have all the answers, and they’re not afraid to admit it. They ask questions constantly, finding out the who, what, how, why and where of everything. Ask the right questions and you’ll stay on track.

So, how can you enhance that spirit of curiosity?

Curious people read a lot. By opening a book, you learn from other people, you see different perspectives and you gain new ideas. Ask yourself what your interests are, then browse books on those subjects. You can also listen to books on tape when you’re driving, or find an interesting podcast or two to follow.

Ask all kinds of questions, even if you think they’re dumb. What you think is dumb may reveal a lot of answers. Ask your customers what their favorite interests and their goals are. This will get you far!

 Curiosity – your future depends on it. As for the Great White, its life depends on it.