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Summer is winding down, but PURE has been bringing the heat all season with the launch of several exciting new products. We introduced everything from an addition to our immune-boosting line-up to an all-in-one, free-radical fighting powerhouse. Plus, we rolled out our new Vegan Shake and an upgraded, better-than-ever formula for our popular Nutrition Shakes in tasty chocolate and vanilla. In case you missed all the hoopla, here’s our NEW PRODUCT RECAP for Summer 2020.


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Staying healthy and keeping our immune systems running at max efficiency has been top of mind for all of us this year. PURE recently powered up its line of immunity boosting products with Immune+, which can provide an added layer of protection and confidence you can count on every day.

The main ingredient in Immune+, Wellmune®, is supported by over a dozen clinical studies that have consistently demonstrated:

  • The ability to support healthy human immune responses to stress in a variety of populations.
  • Enhancement of key immune functions.
  • An improvement in an overall sense of well-being in people of all ages experiencing physical or lifestyle stress.

Immune+ joins PURE immunity supporters already in play: Immune6, Skin Defense and Silver—all designed to give you added peace of mind when it comes to making sure you’re doing all you can to keep your immune system as strong as possible.


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Another new product that made a splash this summer is our Vegan Vanilla Nutrition Shake. This fresh take on shakes is a 100% plant-based protein formula with no dairy, sugar, gluten, soy or artificial flavors, preservatives or sweeteners. With a rich, creamy vanilla taste, it boasts 100% plant-based sources of vitamins and minerals (plus a whole lot more great stuff).

It’s also an effective weight-loss tool to add to your daily fitness arsenal. It contains potato extract, which has shown through clinical trials to increase feelings of fullness, and helps maintain normal post-meal blood sugar levels.

Containing 20 grams of plant-based protein and just 5 net carbs, the formula has been meticulously crafted with premium proteins, prebiotics, probiotics, digestive enzymes, adaptogens, fiber, antioxidants, vitamins, and minerals to help you feel (and look!) your best.

When mixed with 8 oz of dairy-free milk, the Vegan Shake can safely replace up to two meals per day (for adults), without foregoing essential nutrients the body needs.
Here’s a few benefits our Vegan Nutrition Shake brings to the table:

  • Lean Green. The 100 % plant-protein formula is made up of rice, pea, fava bean, and mung bean.
  • All Natural. Contains 100% plant-based sources of vitamins and minerals, derived from an organic blend of carrot, spinach, broccoli, parsley, pumpkin seed, cranberry, sunflower seed, chlorella, shiitake mushroom, and maitake mushroom.
  • Potato Power. The formula contains potato extract, which has demonstrated in clinical trials to:
    • Provide increased feelings of fullness
    • Assist in weight loss, including significant reductions in waist and hip measurements. See recommended use for best results.
    • Help maintain normal post-meal blood sugar levels
  • MCT Boost. “MCTs” (Medium Chain Triglycerides) are metabolized faster than other sources of fat. MCTs can help manage weight, as they have been shown to reduce body fat, increase metabolism and curb appetite. They can also improve physical performance during exercise.
  • No Bad Stuff. The shake formula contains no dairy, sugar, gluten, soy, artificial flavors, preservatives or sweeteners. The formula is caffeine free, which allows safe usage among children and individuals sensitive to caffeine.


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Every day, our body’s cells are either dying or replicating into new cells. Normal cell-to-cell communication is necessary for the development of new cells and for the maintenance of healthy cells.

In today’s environment, the body is bombarded with an exceptionally high number of damaging free radicals and toxins, known as oxidative stress, which can destroy the body’s healthy cells. Too many free radicals can contribute to many age-related conditions.

PURE introduced an effective way to combat these damaging effects with the launch of PurXcel™ in July. A blend of 18 proprietary ingredients, the formula is designed to help cleanse, balance and build the body through its ability to neutralize harmful free radicals and remove toxins.*

Glutathione is our body’s master antioxidant system and detoxifier. Daily exposure to free radicals and other toxicants depletes glutathione stores in the body. When we have more toxins and free radicals than our body knows how to handle, our overall health is impacted in many ways. An excess of free radicals and toxicants is also called oxidative stress. The level of glutathione in our body greatly impacts how well we age. Reduced glutathione levels is normal consequence of aging. An important aspect to aging well is to keep our glutathione levels up.

What can decrease glutathione levels in the body?

  • Normal aging
    · UV radiation
    · Cigarette smoke
    · Excess alcohol consumption
    · Environmental toxins and chemicals
    · Prescription medicationsAloe Vera Acemannan is another key ingredient in PurXcel. It contains Phytonutrients from the aloe vera plant assist in supporting a healthy anti-inflammatory response, ultimately helping to bolster the body’s immune system.

Through PURE’s Cleanse, Balance, Build Philosophy, PurXcel offers a number of the following key health benefits*:

  • Helps support and boost the immune system
  • Targets and combats the negative effectives of oxidative stress and environmental toxins
  • Increases ability to fight environmental stressors, which contribute to the aging process
  • Helps improves overall feeling and sense of well-being
  • Can contribute to a more youthful appearance
  • Helps eliminate toxins from the body
  • Can contribute to more restful sleep and more energy and focus

The power of 3 with TriActive Technology—a comprehensive blend of antioxidants, including 3 powerhouse ingredients: glutathione, superoxide dismutase, and aloe acemannan:

PurXcel’s proprietary forms of key ingredients Glutathione (GSH) and Superoxide (SOD) Dismutase have clinically demonstrated to help the body fight free radicals by neutralizing their effect. Glutathione also helps remove toxins within body’s cells.

(The NEW & IMPROVED) Nutrition Shake in Chocolate & VanillaScreen Shot 2020-08-24 at 10.45.42 AM
As always, the PURE 360 Shake shake has been meticulously crafted with premium proteins, prebiotics, probiotics, digestive enzymes, adaptogens, fiber, antioxidants, vitamins and minerals to help you look and feel your best. Our new formula, now called the PURE Nutrition Shake, debuted last month and delivers an effective way to add healthy fats, lessen carb intake and provide an effective source of protein. Another great change? The new formula now comes in a handy tub instead of a bag.

And just like our Vegan Shake, our updated formula still contains a potato extract and fiber blend that helps the body control feelings of hunger. Another benefit? The new formula contains MCT oil powder. MCTs, or medium chain triglycerides, are metabolized faster than other fat sources—lessening the possibility of being stored in the body as fat.

MCTs help manage weight, as they have been shown to reduce body fat, increase metabolism and curb appetite. They can also give you an extra edge during your workouts!

What other benefits do our Nutrition shakes bring to the table?  Here’s the skinny:

  • Fewer carbs. Our shakes contain just 5 net carbs per serving.
  • No caffeine. This makes our shakes safe for children and those sensitive to caffeine.
  • Packed with protein. The formula boasts 19 grams of protein.
  • No bad stuff! All-natural sources with no added sugar, gluten, artificial flavors, preservatives or sweeteners.

And, whether you’re Team Chocolate or Team Vanilla, we’ve got you. Both delicious flavors in the new shakes are here to help you stay healthy, satisfied and on track with your weight management goals. When combined with Metabolic One and Cleanse as part of the 7-Day or 28-Day Detox, you can start losing weight in as little as one week.

Summer 2020, that’s a new product wrap. Stay tuned, as we have a few surprises up our sleeves for fall (hint, hint: did someone say ‘pumpkin everything?!’)


* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, prevent, treat, or cure any disease.


TriActiveTechnology-01 (1)Triactive Technology Battles Damaging Free Radicals & Toxins

Over the past two decades, “antioxidant” has become a buzzword in the health community. It gets thrown around a lot. If you’ve looked into nutrition, you may know that berries are full of antioxidants, as are green veggies, coffee, grass-fed butter, fish, and many other foods.

Fast forward to today, and we’re able to see the benefits of the next generation of antioxidants with PurXcel’s TRIACTIVE TECHNOLOGY, comprised of three key ingredients: glutathione (GSH), superoxide dismutase (SOD), and aloe vera acemannan. They work together to neutralize destructive free radicals, curbing cellular damage and inflammation. Free radicals are also a driving mechanism behind aging1, so it’s no surprise that these powerhouse antioxidants help to decrease the risk of many age-related diseases.

Antioxidants like vitamin C and lipoic acid, both found in PurXcel, certainly make the grade, and when it comes to neutralizing free radicals, glutathione goes the extra mile—so much so that researchers have nicknamed glutathione “the master antioxidant.” Every single cell in your body produces glutathione, which is what makes it a crucial aspect of immunity and detoxification. Today’s polluted, high-stress world saps your glutathione stores. Boosting your levels back up can help keep you feeling resilient and more clear-headed2.

Glutathione is a sulfur-containing molecule every cell in your body makes from the three amino acids: L-glutamine, L-cysteine and L-glycine. The glutathione in PurXcel packs even more of a punch, as it is a bioavailable, or directly ‘absorbable,’ form of the ingredient.

In combination with its proprietary blend of ingredients, PurXcel’s glutathione protects fats from oxidation, supports energy-producing mitochondria, boosts immunity, and helps your brain function at its peak. Glutathione also recharges other antioxidants like vitamin C, making them more effective at balancing inflammation.

Glutathione itself protects against inflammation, toxins, free radicals, and pathogens. You can think of it as your body’s natural detox agent: This effective antioxidant becomes a cofactor for dozens of detox enzymes that neutralize damaging free radicals. Optimal glutathione levels also benefit your gut, cardiovascular system, vision, and metabolism.

Your body makes its own glutathione and uses it to combat inflammation, stress, and toxins from your diet and environment. The modern world is toxic, especially if you’re breathing in city air and working a stressful job. Stressful daily life can quickly drain your glutathione stores. That’s when you can use a little help from a glutathione supplement.

Almost everyone. Because it’s found in every cell in your body, glutathione rich PurXCel helps support all kinds of systems.

  • Excessive free radicals increase oxidative stress, quickly draining your glutathione tank. That makes sense considering your liver is your biggest glutathione-containing organ, and it plays a crucial role in detoxification. Glutathione reduces heavy metals, free radicals, and other toxins by carrying them out of the body.
  • Brain fog. After your liver, your brain contains the highest glutathione concentration. Studies show glutathione defends against reactive oxygen species (ROS), reducing oxidative stress that contributes to everything from brain fog to neurological health.
  • Glutathione production declines with age, which can contribute to age-related problems like cognitive decline. Research shows people 100 years or older have higher levels of the enzyme glutathione reductase4.

Some foods like green veggies contain a little glutathione, sulfur-containing foods like cruciferous veggies and garlic can help build it, and consistent exercise can boost it, but to get therapeutic amounts of this rock-star antioxidant you’ll want to supplement.

Enter PurXcel. PurXcel utilizes a proprietary form of glutathione, which has been shown in clinical trials to significantly increase GSH within the blood and specific immune cells3. Until recent advances, most dietary forms of glutathione are broken down in the digestive system making them incapable of being absorbed in the blood and cells of the body.

Another stand-out ingredient in PurXCel, SOD is an enzyme found in every cell of the body. It is an internal antioxidant defense mechanism, which helps keep oxidative stress at bay.

In clinical trials, superoxide dismutase established improvements in perceived stress, physical and mental fatigue and an overall improvement in the quality of life (Carillon, Notin, Schmitt, Simoneau, & Lacan, 2014).*

Used for centuries for its therapeutic properties, the leaf of the Aloe Vera plant contains phytonutrients with known antioxidant and other health-promoting properties. It supports a healthy inflammatory response, thereby extending support to the immune system. (Nejatzadeh-Barandozi, 2013).

PurXcel uses an exclusive and proprietary form of aloe (BioAloe®) which contains polymannose, a unique polysaccharide. In clinical trials, this ingredient, when combined with other ingredients, demonstrated cognitive function support.

From supporting immune health and fighting oxidative stress, to targeting the signs of aging, PurXcel packs a punch. It also helps balance the ratio of antioxidants and cell-damaging free radicals, offers liver function support, and delivers a hearty boost of nutritional support to the body’s antioxidant defense systems. #howdoyouXcel?

Do you have experience with glutathione, superoxide dismutase or aloe acemannan? Talk about it in the comments! Thanks for reading and have a great week.




*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.







A healthy, easy-to-make strawberry protein shake recipe with only 4 ingredients! Enjoy this delicious protein shake post workout or for a meal replacement. 

Screen Shot 2020-07-15 at 1.40.36 PMOne of the sweetest reasons to love summer is all the mouthwatering fruit ripe for the tasting all season. And if you’re exercising and trying to eat healthy, there’s nothing better than a protein-packed, strawberry smoothie brimming with goodness and guaranteed to satisfy.

If you aren’t using a protein powder, PURE’s Strawberry 360 Complete Shake mix is a great way to sneak extra protein into your diet. Protein helps you feel full longer and, because your body uses more energy to digest protein, you burn more calories when you have it on board.

PURE’s Complete 360 Shake contains a unique potato extract and fiber blend that helps the body control feelings of hunger. Whey and pea proteins also contribute to the robust 19 grams of protein, and the its packed with 25 essential vitamins and minerals from 100 percent organic, all-natural sources.

So, if you’re looking for a way to get your strawberry fix AND sip something that tastes pretty much like a thick and creamy milkshake (without any guilt!), you’ve got to give this recipe a spin. And for an added dose of healthy carbs and potassium, throw in half of a banana. Topping it off with a few Mila Chia seeds gives you another boost of plant-based protein and fiber—and even more good-for-you nutrients.

Strawberry Chia Seed Protein Shake


  • 1/2 cup unsweetened almond milk
  • 1 cup frozen strawberries
  • 1 scoop PURE 360 Complete Strawberry Shake mix
  • 2 teaspoons PURE Mila chia seeds, for sprinkling or stirring in


  1. Add all ingredients except for Mila chia seeds to blender. Blend until smooth and creamy. You may need to add a few teaspoons more of milk to create your preferred consistency. Once blended and smooth, pour into a chilled glass or bowl and sprinkle with Mila chia seeds. Enjoy!


Servings: 1 smoothie
Serving size: 1 smoothie
Calories: 195kcal
Fat: 3.6g
Carbohydrates: 18.9g
Fiber: 6.9g
Sugar: 9.6g
Protein: 22.5g

Target Sleep

Was that a yawn? Did you get enough sleep last night? Do yourself a favor and read this post to understand the importance of sleep.

Do you sleep 7 to 8 hours every night? Do you go to bed and get up at decent timeI usually have no trouble getting to sleep and I rarely wake up in the middle of the night, though I do have some bad habits like playing games on my phone right before turning off the light. Now, getting out of bed in the morning is a totally different story. I’m not a morning person.

Whatever your sleep habits, making sure it’s quality sleep and at least 7 to 8 hours is vital to our health. We’re going to discuss the benefits of sleep in this post. One thing’s for certain, a lack of sleep can make one cranky, but it can change more than just your mood.

Stay awake and lose more than just sleep

Do you charge your phone at night? Your body and brain need recharging, too. Lose sleep and you’ll lose your “charge”, or the ability to recall details and more. Your brain needs sleep to catch up. A lack of sleep may cause you to experience more negative emotions and fewer positive ones.2

  • Lose sleep and your blood pressure doesn’t have time to rest, which can lead to illness.
  • Lose sleep and your muscles can’t repair themselves from the day’s activities.
  • Lose sleep and you’ll disrupt the hormones that control appetite. When these get out of balance, so does the temptation to eat unhealthy foods. You’ll also be more tired and less likely to exercise. Not a good combination.

Can you get too much sleep?

Yes. Sleeping too much may have the same effects as not sleeping enough. According to a study in the journal Sleep, researchers defined short sleep as six hours or less, adequate sleep as seven to eight hours, and long sleep as nine or more hours.1

A study from the American Heart Association showed that people who slept for than ten hours in a 24-hour period were 30% more likely to develop cardiovascular disease.2

Catch those Zzzs with products by PURE

If you’re not getting adequate sleep, or if you’re getting too much, products by PURE can help.

Fall asleep, stay asleep and wake up refreshed with SleepTrim and help the body burn calories while you sleep.* Melatonin is released in two stages throughout the night, ensuring continued absorption. A Relaxation Blend of botanicals, including magnesium, L-theanine, passion flower and chamomile, helps the body relax mentally and physically.* Melatonin decreases as we age, making its consumption even more important.

Relaxed muscles are necessary for adequate sleep. CalciuMK+ can help by supplying magnesium, a mineral that relaxes muscles but also regulates blood pressure already in normal range.* CalciuMK+ is an excellent source of magnesium, providing 50% of your daily value.

GPS Reset, a product in our performance line, encourages restful sleep while enhancing muscle physiology and calorie burning. It supports the release of growth hormone (HGH) which encourages adequate sleep. Think of HGH as your body’s master hormone. It helps to maintain your health as an adult by controlling metabolism, immunity, brain functions, temperature regulation, heart health, organ and tissue growth and more. The older you get, the less your body produces it. Lose sleep and your body loses the ability to produce it as the only time the body releases HGH is when it sleeps.

GPS Reset not only helps you sleep but it helps boosts lean body mass and overnight recovery from physical activity from the day. *

Can’t stay awake? Caffeine and other botanicals might do the trick. Products like PURE Perk, PURE Café, ENERGY, GPS Energize, Matcha Vegan Shake and 360 Complete Shake work in different ways to boost your energy.* Be sure to monitor your caffeine consumption and limit it to no more than 400mg a day.

Well, I hope I didn’t put you to sleep. Then again, that might be a good thing!






Trace your health to these important minerals

When someone is coming down with a cold, I think it’s commonplace to hear, “I need to drink some vitamin C”. But I rarely hear someone say, “I didn’t get enough zinc today.” Minerals are just as critical for our health as are vitamins. A deficiency in minerals can have an impact on blood pressure, weight, digestion and more.

There are minerals the body needs a lot of such as sodium, magnesium, potassium, phosphorus, sulfur and calcium. Sodium and calcium are more recognizable, but all these minerals play a role in our health.

Then there are “trace” minerals that our bodies need in smaller amounts (less than 20mg per day)1 but are just as important. These include chromium, copper, iodine, iron, manganese, selenium and zinc. These “trace” minerals serve as antioxidants, they help build enzymes, and they’re important for normal growth and development. We’ll break these down in more detail below.

Where can we get trace minerals from, how much do we need, and what happens if we don’t get our daily dose?

The seven trace minerals:

  • Chromium – this mineral is found in fruit, vegetables, meat, fish and grains so it’s not hard to obtain. It helps with the function of insulin and glucose metabolism.2
  • Copper – this mineral is found in organ meats, shellfish, nuts and seeds, bran cereals and whole grain products. Copper is involved in energy production, iron metabolism and the production of hemoglobin. 2
  • Iodine – Seafood is an excellent source of this mineral which is synonymous with a healthy thyroid. Too little of this mineral can lead to a slowed metabolism, weight gain and mental sluggishness. 2
  • Iron – Think rich, red blood! This mineral is vital for red blood cell formation. It’s found in red meat, poultry, seafood and dark leafy vegetables. It’s common to see iron deficiencies are seen in women, children and pregnant women as well as those involved in rigorous exercise. 2
  • Manganese – this mineral is involved in metabolic functions and the support of bone development and wound healing. Rich food sources include whole grains, nuts, leafy vegetables and teas. 2
  • Selenium – This mineral is found in seafood and organ meats, as well as cereals, grains and dairy products. It plays a role in reproduction, thyroid hormone metabolism, and protection from oxidative stress. 2
  • Zinc – This mineral is found in oysters, beef, crab meat, dark meat chicken, turkey, pork, yogurt, milk, cashews, chickpeas, almonds, peanuts and cheese. It’s necessary for normal growth and development in children and functions of the immune and neurological systems. 2

How much trace minerals do you need?

The Recommended Daily Intake for the most important trace minerals are listed below, from the National Institutes of Health:3

Chromium – 25 mcg for women and 35 mcg for men

Copper – 900 mcg for both men and women

Iodine – 150 mcg for both men and women

Iron – 18 mg for women and 8 mg for men

Manganese – 1.8 mg for women and 2.3 mg for men

Selenium – 55 mcg for both women and men

Zinc – 8 mg for women and 11 mg for men


Trace your minerals back to products by PURE

You can obtain all the minerals from a variety of our products.

CalciuMK+ is an excellent source of zinc (7.5 mg), selenium (35 mcg), manganese (200 mg), and chromium (100 mcg).

Daily Build Liquid has a PURE Trace Mineral Blend (22 mg) from seaweed.

ENERGY is an excellent source of chromium (50 mcg).

Immune6 is an excellent source of selenium (100 mcg).

GPS Energize contains 30 mcg chromium per serving.

GPS Hydrate contains 60 mcg of chromium per serving.

Metabolic ONE is an excellent source of chromium (200 mcg).

GPS Rebuild is a good source for all the trace minerals.

GPS Reset contains zinc (5.5 mg) and chromium (140 mcg).





But first, coffee

If you drink coffee, what do you like most about it? Is it the way it gets you going in the morning? Is it the rich, satisfying flavor? Or, is it the way it warms you up? What about the fact that it contains chlorogenic acid? Of all of these, the last may be one of the best reasons to drink coffee, in my opinion.

Today is International Coffee Day, a great time to share the great benefits coffee brings to those who drink it.

Chlorogenic acid, or CGA, is a phytochemical (a chemical that occurs naturally in plants) that is rich in healthy antioxidants. The benefits range from weight loss support to the maintenance of a healthy cardiovascular system. CGA is also responsible for that quintessential, bitter coffee flavor.

Coffee naturally contains acids, but CGA, in green and roasted coffee beans, is the most prevalent. In fact, coffee provides a higher concentration of CGA than any other foods. The lighter the coffee, the more CGA it contains.

Weight loss

Studies have shown that chlorogenic acid and caffeine work together to reduce abdominal fat by increasing the opening of fat cells so they can release energy. Chlorogenic acid may also reduce the growth of new fat cells through its antioxidant effects.1

A 2007 study published in “The Journal of International Medical Research” showed that chlorogenic acid-enriched instant coffee appeared to have a significant effect on the absorption and utilization of glucose from the diet. Consumption of coffee may result in reduced body mass and body fat when compared with the use of normal instant coffee.2

Healthy heart

Some experiments have shown that chlorogenic acid may also inhibit absorption of glucose in the digestive system. A 2015 study published in “The Journal of Human Hypertension” showed a reduction in blood pressure related to chlorogenic acid consumption. CGA consumption significantly increased fat oxidation during sleep, suggesting that beverages containing CGA may be beneficial to reduce body fat and prevent obesity. 3

In the CGA group, but not the placebo group, blood pressure (systolic and diastolic) decreased significantly during the ingestion period. There was no difference in body mass index and pulse rate between groups, nor were there any apparent side effects. Thus, CGA from green coffee bean extract is effective in decreasing blood pressure and safe for patients with mild hypertension.

Another study showed that chlorogenic acid from green coffee bean extract is effective in decreasing blood pressure and is safe for patients with mild hypertension.4

Enjoy a PURE coffee break

PURE Café is a slimming coffee drink that suppresses appetite so you can limit the number of calories you are eating throughout the day. It contains 200mg of chlorogenic acid and 155mg of natural sources of caffeine. It has a delicious mocha flavor and contains B vitamins that increase energy and support mental clarity.*

PURE Perk is a Barista, dark roast coffee blend that includes Brazilian and Columbian coffee beans. Just one cup provides mental focus within minutes, suppresses appetite and boosts energy for up to five hours.* One serving contains an estimated 150mg of chlorogenic acid and 100mg of natural sources of caffeine. Listen to Darin Blackhurst, Director of Research & Development and Quality and IBO Leslie Forester discuss the benefits of PURE Perk on our PURE Product Spotlight podcast.

In addition to our coffee products, Green Coffee Bean is rich in chlorogenic acid; one serving contains 400mg. This product can help maintain healthy blood sugar levels after you eat as well as help maintain healthy glucose levels.* Simply take 2 capsules 15-20 minutes before meals. Always remember that diet and lifestyle always come first when achieving optimal weight loss and overall health.

Next time you’re in your favorite café, surprise the waiter by saying, “I’ll take my chlorogenic acid black, please.”

It’s important to limit your caffeine consumption to no more than 400mg per day. Too much caffeine may cause nervousness, irritability, sleeplessness and an occasional rapid heartbeat. Note that PURE Café, PURE Perk and Green Coffee Bean are not recommended for children under the age of 18.



3 Clin Exp Hypertens. 2006 Jul;28(5):439-49. The blood pressure-lowering effect and safety of chlorogenic acid from green coffee bean extract in essential hypertension.


Meet the Omegas

Omega-3, Omega-6, Omega-7 and Omega-9!  They are also called fatty acids, or dietary fats, but they are not a fat you should shy away from. Omegas are needed by the body to function and having a balance of all four is vital for optimal health.

Can you tell your 3s from your 6s?

Omega-3 and omega-6, probably the most familiar of the four, are essential fatty acids which means they are not produced by the body. It’s “essential” that we obtain them from food, predominantly seafood, nuts and vegetable oils. Americans get plenty of omega-6 fats from vegetable oils, but not nearly enough omega-3 fats. Omega-7 and omega-9 are produced by the body so they are not “essential”, but still very important.  Let’s look at each in more detail.

Omega-3 fatty acids

There are three kinds: ALA (a-linolenic acid), EPA (eicosapentaenoic acid) and DHA (deocosahexaenoic acid).1  ALA is obtained from plant sources such as walnuts, flaxseed, canola oil, olive oil and soybean oil. EPA and DHA can be found in fish, eggs, squid and algae. The body cannot produce ALA on its own, but it can convert EPA and DHA from ALA.1 DHA is an essential building block of the brain and important for cell communication.2, 3

The American Heart Association recommends eating at least two servings of fish weekly, especially fatty fish such as salmon, tuna and mackerel. 4  Women should consume 1.1 grams of omega-3 daily, while men need 1.6 grams.

Omega-3 fatty acids may help:

  • regulate heart health
  • maintain healthy joint function
  • maintain healthy appearance of skin and hair growth

Omega-6 fatty acids

These are obtained from vegetable oils, nuts and grain-fed meats. They are also found in crackers and cookies, so Americans rarely are deficient in omega-6. In fact, can help minimize inflammation in the body. The ideal ratio is 1:1 (omega-3 to moega-6).5 Omega-6 or linoleic acid (LA) can be made into gamma linoleic acid (GLA). Certain foods are rich in GLA such as evening primrose, black currant and flax seed. Other sources include egg yolks, pecans, walnuts and animal fats.

Omega-6 fatty acids (in the form of GLA) may help:

  • regulate normal brain functioning
  • regulate growth, development and metabolism
  • maintain healthy bones
  • maintain blood cholesterol levels already within normal range
  • maintain healthy appearance of skin and hair growth

Men between 19 and 50 require 17 grams of omega-6 fats every day. Females between 19 and 50 need 12 grams of omega-6 fats daily. Males older than 51 need a daily dose of 14 grams and females over 51 require 11 g daily. Pregnant and lactating women of all ages should get 13 grams of omega-6 fats every day.6

Omega-7 fatty acids

These are the lesser known of the four fatty acids. They can be found in macadamia nuts and a fruit called sea buckthorn but are also produced naturally in the body. Omega-7 fatty acids may help reduce inflammation and insulin resistance.

Omega-9 fatty acids

These are produced by the body but can be obtained from vegetables oils. They may help improve joint health and maintain blood cholesterol levels already within normal range.

To obtain omega fatty acids from products by PURE, add Acai superfruit (15mg per serving) and Mila (3g per serving) to your diet. More importantly, eat a balanced diet with includes fish, olive oil and leafy greens to ensure you are getting your omegas.







Pumpkin spice — it’s part of our heritage

Last year’s fall favorite, Limited-Edition Pumpkin Spice PURE Café coffee drink is back, just in time for fall! To me, nothing says autumn more than the smell of cinnamon, ginger and clove. It’s that warm spiciness from a hot drink or a slice of pie that pairs so nicely with a crisp fall day in front of the fireplace or at a football game.

Every sip of this delicious coffee drink is a party to my taste buds and makes me feel like a kid again. I think the flavor affects us emotionally, reminding us of holidays past or simply the comfort we feel eating a slice of mother’s pumpkin pie, especially when topped with whipped cream.

Not only does Limited-Edition Pumpkin Spice PURE Café taste amazing, it suppresses appetite while it wakes you up (you’ll be less tempted to have that second slice of pie).* Now you can indulge in your favorite flavor all season long, but hurry as it’s only available for a limited time.

We have Colonial America to thank for the tradition

Do you ever wonder where our love of spiced pumpkin comes from? Pumpkin is not listed in PURE Café ingredients; we just associate the spices with the flavoring of the pumpkin. Why is that?

It started with the Native American Indians and then the Pilgrims who used pumpkins as a food staple during the winter months. They would cut the tops off the pumpkins, scoop out the seeds and fill it with cream, honey, eggs and spices. They would then put the pumpkin tops back on and bury them in hot ashes. Once cooked, they served the contents as a custard dish.1

The pumpkin, which is a fruit by the way, was one of the first wild plants cultivated for human consumption in America, making it an extremely important part of our culinary history. Because of their thickness, pumpkins could easily be stored throughout the winter. Over time pumpkins were cooked into pies, stews, tarts, soups and puddings. The flesh could be boiled, roasted, fried or mashed and the seeds were dried and salted as a nutritious snack.

In 1672, physician John Josselyn included a pumpkin recipe in his book New-England Rarities Discovered. This was one of the first recipes to come out of the United States. The side dish called for dicing ripe pumpkin and cooking it in a pot. Once finished, butter and spices were added. 2 This recipe sounds like mashed sweet potatoes that we make today.

In the early 1800s, people started carving pumpkins to celebrate the harvest; they were easier to work with than potatoes. In 1819, writer and historian Washington Irving featured a mysterious jack-o’-lantern in his short story The Legend of Sleepy Hollow, which may have led to the pumpkin carving we do today at Halloween.3

While you’re enjoying your cup of Limited-Edition PURE Café Pumpkin Spice, remember those before us who discovered the pumpkin and helped make possible this amazing tradition.

Pumpkin Spice – it really is the spice of life!

GRAB YOURS TODAY before supplies run out at and share it with a friend.





Welcome to the PURE family

We’re thrilled to introduce our new Welcome Kit! We’ve poured our hearts into the details to make sure you feel right at home with PURE the second you open it up.

Your decision to experience a healthier, happier lifestyle is an exciting one and we want to ensure you have a smooth start from day one.

PURE has many tools for your success, but the Welcome Kit was specially created to help you right from the start. It sets the foundation and serves as a reference to your success with PURE. Keep it in a safe place because you will refer to it often.

Let’s unpack all it has to offer:

Inside you’ll find a full-color Welcome Guide, the latest edition of our Product Guide, a Quick-Start Guide and product samples, all nicely packaged.

  • Welcome Guide – You are warmly welcomed by a letter from the CEO which helps pave the way for who we are and how we will support you. You will get an overview on goal setting, ways to build your team and the tools to help you grow. Along the way, we’ll point you to valuable online resources. We don’t expect you to have all the answers so we want to teach you where and how to navigate so you can progress throughout your journey.
  • Product Guide – This regularly updated full-color catalog gives you an overview of each product, their benefits and pricing.
  • Product Samples – What better way to introduce your customers and potential team members to PURE than with product samples! We’ve got you covered with ENERGY samples, one of our most popular products.
  • Quick-Start Guide – Carry this business card-size piece with you for at-a-glance and contact information to refer to quickly.

As you become familiar with the materials provided in the Welcome Kit, be sure to talk to the person who introduced you to PURE. They can answer any additional questions you may have and help you learn more about the company, the products and the opportunity.

If you aren’t a new IBO but want to experience the Welcome Kit or you want to always have a Welcome Kit handy to share with a prospect, you can order one at for $11.95.

Here’s to putting your best foot forward!

Ask the Expert answers your product questions

At PURE: People United Reaching Everyone, we have an expert team that is dedicated to answering your product and nutrition questions.

Here are the most popular questions from the previous few weeks. You might find a topic related to a question you have.

Q: Can PURE Perk be taken once a day, every day and for an extended time?
A: We recommend taking it once a day but it can safely be taken up to twice a day. The second serving should be taken four hours after the first serving, as the label suggests. Do not take the product within four hours before bedtime, and do not exceed two servings per day.

Q: How many times a day can you take GPS Circulate?
A: It can be taken 30 minutes before exercise. If desired, it may be taken at bedtime with GPS Reset. For the average, healthy person, we do not recommend more than two servings a day. For an athlete who heavily trains, three times a day would be fine as well. Higher amounts of L-arginine and L-citrulline might cause osmotic diarrhea. Taken at separate times throughout the day would negate this effect. GPS Circulate contains vitamins and amino acids. L-arginine is an amino acid used to improve athletic capacity, muscle growth, sexual performance and cardiovascular function. It also stimulates the immune system.*

Q: Can I take products by PURE together or must I use them individually? Which products are compatible, and which are not?
A: Many of products by PURE can be taken together. We do not suggest taking products containing caffeine together, or before bed time.  You can find recommended use on each label and online to identify which products are recommended at what time throughout the day and with/without food.

Q: What is the  difference between Organic Sulfur and the sulfur that causes some people an allergic reaction?
A: Sulfur is one of the most abundant elements in the human body and is essential to life. Sulfur is found in many foods that we eat, including fish, poultry, eggs, milk, onions, garlic and cabbage. When people say they are allergic to sulfur, they mean that they’re either sensitive to sulfites, which are preservatives found in red wines and some foods, or that they are allergic to sulfonamides, found in sulfa antibiotic drugs. Sulfites and sulfonamides, even though they sound like sulfur, are very different and have unrelated mechanisms of action. It is safe to use MSM (methylsulfonylmethane), the only ingredient in Organic Sulfur. This chemical is in animals, humans and many plants. When a person says they have a sulfa allergy or sulfite sensitivity.

Q: We noticed a change in taste to the Liquid Cleanse. Was there a formula change?
A: The herbs used in Cleanse are from naturally growing plants. The herbs may be harvested during different seasons and may come from different areas. These can cause a variation in taste. The formula has not changed.

Q: Can products by PURE cause a false positive on a 10-panel drug test?
A: Absolutely not. Our weight loss products do not contain ingredients that would cause false positive results on drug tests. Our GPS line of products (GPS Hydrate, GPS Energize, GPS Circulate, GPS Rebuild and GPS Reset) have been tested and are Informed-Sport Certified.

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