‘Tis the Season for Selling!

The holidays are here, and there’s no better time to grow your PURE business. But with all of the pressure to create the perfect holiday, in addition to boosting sales during the busiest buying time of the year, anxiety can take a toll. So tackle seasonal stress head-on with a well-structured plan (and some fun!) for how to achieve your business goals, and watch your sales reach new heights.

PanAmericanGames_7_17_19Here are a few ideas to get you fa-la-la-la-ing toward making sales bright:

You can’t know what you need to prepare for the holiday season without knowing your goals. Sit down and carve out goals for hitting different targets along the way from now until the end of the year. Define your goals as the minimum goals you need to reach, your expected goals, and your stretch goals. Don’t only define these goals in terms of revenue. Add any other goals you may have such as customer engagement and social media following.

Use our holiday-frenzied society as a benefit to your business. We’re programmed to LOVE holidays, especially the gift-buying season. Don’t be shy about it–let your target audience know that you have what they need. Send the message that, because they’re dealing with a small business that sells directly to them, you actually care about them, so you’ll do it better than the bigger guys.

You’ve done your best to anticipate customer needs and to be prepared, but was it enough? Make sure you have a plan to purchase extra inventory quickly if your holiday sales are better than expected. And there’s no better time to do it than right now. Check in daily at www.livepure.com for PURE’s Whole Health for the Holidays Promotions and nab the best deals all year.

Spoil your best local customers with a fun night that includes recognition and shopping. Create prize drawings for customers who bring a friend, share a review on your Facebook page, shop up to a certain amount, or book a selling party for the new year.

The personal touch goes a long way toward building stronger connections with your customers. Include a Customer Appreciation “bring back” coupon for a special offer, discounted shipping or free sample to keep your customers coming back for more in the New Year.

This is a great way to sell off excess inventory. Put removable price stickers on all your products and invite customers to shop. Go Live on Facebook to share what’s left with all your Facebook friends, who can comment on what they want to buy. Because…everything must go!

Create a gift certificate (redeemable in January) to offer as a bonus with a specific shopping amount. For example: Spend $50 and get a $10 gift certificate. The goal is that customers will spend much more than the gift certificate amount when they come back to shop in January, which means this promo can pay for itself.

Facebook holds a gold mine of leads. Watch for what friends are posting, and follow up with those who might be looking for gift ideas or who mention an upcoming fundraiser. You can also create a fundraiser of your own to support a local charity or cause by donating a percentage of profits.

If you try any of these selling ideas and see noteworthy results, please share your story via email to jdavis@livepure.com to be featured on a follow-up blog post. Thanks and, from all of us at PURE, we wish you a happy and profitable holiday season. Get those jingle sales on!

UNITE Recap from a Strawberry


Freshly rinsed and feeling plumper than ever, I burst through the double doors of the Delta Hotel to get the crowd of IBOs pumped up for UNITE! Arms are flailing, high-fives are lining up down the hallway, the anticipation building steadily; I could feel the electricity in the air. No one had any clue why I was there, but that was alright. They would soon know the real reason that this crazy Strawberry was waltzing down the hallway.


At last, the venue doors of Terrell Hall open and the event commences, glowing eyes and hopeful aspirations all around from those looking to learn and experience what was truly in-store for them and their business. What knowledge could they grasp onto? How many of my teammates will I see? What cool products will PURE unveil? How could I get the one-up for my business? Being a Strawberry on the outside looking in, I could tell all these cheerful folks were ready to take on the world and I was loving the vibe.


I walk 5 steps to my left and get asked what I was doing here? I told them to come follow me. We frolicked down the hallway to a giant green food truck (my home) where I showed them what items we had on our exclusive UNITE menu…then I busted out the Blender Bike. My prized possession. I had never seen such a complicated look of shock, confusion and giddiness in my entire life on this person’s face.


Next thing you know, boom, I grab a blending vessel filled with a pink liquid from the food truck, attach it to the front of my beloved Blender Bike, and pedal full throttle, sending the pink liquid into a vortex of frothiness. Slowing down, the deed was done. Shake complete. I pour my new friend a small cup of this thick pink blended liquid and WALA…they fell in love.


“This Strawberry Shake is incredible! I’m going to have my friends and team try this too!” History was made in this exact moment. The first-ever IBO had tasted our 360 Complete Strawberry Shake. From this moment on, nothing but sheer chaos ensued in front of my home…I mean food truck.


The first session of speakers had just ended in Terrell Hall and the IBO flood had broken through the double-door levee. Word around town was that 360 Complete Strawberry Shake was available to sample and the flood migrated toward the bright green food truck. To the bike I went!


Equipped with endless strawberry shake mixes and blending vessels, this Strawberry was biking like Lance Armstrong in the Tour de France (before being busted with PEDs) to blend all these shakes. For some reason, people acted like they had never seen a giant Strawberry before, so I was getting photos and videos taken all around me like paparazzi. All in a day’s work!


UNITE Attendees were also asking about our other new flavor on the menu, Limited Edition PURE Perk Salted Caramel! And just how the Strawberry Shake craze started, as did the Salted Caramel coffee bonanza. At this point, we were ready for it! More biking, more blending, more photos, more muscle gains on my Strawberry quads. Again, all in a day’s work.


Once the next session inside Terrell Hall started and everyone already received their Strawberry Shake and Salted Caramel fix, this sneaky little Strawberry snuck backstage. Can you guess what happens next? You could have only been there to get this full experience.


Timeline of events:

  • Discover a bag of event-exclusive T-Shirts.
  • Hear the song, Gangnam Style by PSY blasting through the airwaves.
  • Run out on stage, throw some shirts into the crowd.
  • Jump down the stairs and start running into the crowd.
  • Throw more shirts, give high fives.
  • Dance like no other Strawberry has dared dance before to Gangnam Style.


From this point of the story on, Strawberry was hanging out with his new IBO friends, taking pictures, laughing, hugging, interviewing folks, and everything in between. Both days of UNITE had truly made this Strawberry so excited that I just blush thinking about it (you probably couldn’t tell that I’m blushing, but I am). Not only am I excited about the kind folks I encountered, but the bright future PURE holds as they continue their momentum of freshness and innovation. Hopefully this momentum will continue well past my shelf-life.


So, what is the takeaway from all of this? Being a Strawberry is awesome. So is 360 Complete Strawberry Shake. You know what else is awesome? PURE Perk Salted Caramel. The PURE corporate staff for putting this all together. The speakers and leaders that inspired us all to be the best version of ourselves. The IBOs that dedicated their weekend to coming out to Allen, TX. The entire PURENerium® line launching. The exclusive deals. Rudy from the movie. Damon West. $1,000 cash giveaways. Seeing everyone learn and get involved. And, lastly, watching all IBOs come together and spend quality time together.


Watch the actual UNITE Recap video here: https://www.youtube.com/watch?v=qduAQcPab2s

Have a healthy Halloween

Halloween is just around the corner, and that means there will be a lot of scary sugar. From parties to trick-or-treating to grocery stores, candy can be found everywhere, and it WILL block your path to Whole Health.

As much as I love M&Ms and candy corn, I know they’re not healthy. The bakery aisle usually tries to compete with their creatively decorated cakes, cookies and cupcakes. Everywhere we turn, there seems to be items just leaping off the shelf and into our grocery cart!

Yes, we buy candy for the adorable trick-of-treaters, yet we always find ourselves mindlessly munching on these tempting treats. If you have children, it’s hard not having sweets in the house. For others, it’s about moderation and keeping it out of sight. For myself, there are parties, festivals and other events that just beg for the attention.

Moderation is key

Halloween is a festive holiday and candy is to be enjoyed, but due to the rising rates of obesity and disease and a lack of vital nutrients in the diet, it’s important to watch your intake of sugar. The American Heart Association states that children and teens (ages 2-18) should limit their added sugars to less than 6 teaspoons per day and no more than 8 fl. oz. of sugary beverages per week. The average American consumes about 355 calories of added sugar a day, or the equivalent of 22.2 teaspoons. That is about triple the recommended amount!1

Don’t stray from your healthy habits

Enjoy Halloween with your children, but carefully plan ahead of time. Teach sensible eating so your kids can make wise decisions when faced with an overwhelming amount of temptations. Also make sure your child gets a well-balanced meal before trick-or-treating; it’ll reduce the urge to snack afterwards.

Don’t be afraid to offer healthy trick-or-treating alternatives! Obesity rates are climbing at an alarmingly high rate; in fact, the prevalence of childhood obesity has increased dramatically. One in every 5 children are obese.2

Healthier and non-food options for trick-or-treating:

  • Organic juice boxes
  • Natural fruit leather
  • Bouncy balls
  • Hair bows
  • 100-calorie pack snacks
  • Granola bars
  • Card games
  • Pencils
  • Bubbles
  • Temporary tattoos
  • Plastic vampire fangs
  • Toy cars
  • Mini packs: Play-Doh, crayon packs, erasers, coloring books


I used to always get frustrated when my parents made me wait to eat the candy I collected. They insisted on inspecting it all first. Rule of thumb — if the wrapper looks suspicious, tampered with or you’re not familiar with the brand, toss it! Another wise rule, let your child choose a few pieces of candy to eat on Halloween night and then a few pieces each day after that.

Restriction can often backfire, leading to an obsession with candy. Use this time as an opportunity to teach about healthy, nutritious eating. Combine a miniature snack bar with a piece of fruit and then teach the benefits of the fruit while encouraging healthy eating habits.

Be a healthy host

Finally, Halloween isn’t just for kids. Adults like to attend and host costume parties for friends and families. If hosting, incorporate other fall favorites, such as pumpkin, squash, apples and other fresh produce. Check our PURE’s Pinterest page for some delicious, healthy food choices that all your guests will love!

How do you celebrate Halloween? It’s your turn to tempt us with your treats. Post your fun Halloween recipes and health ideas on Facebook and tag us @livepureglobal.


1 https://www.familyeducation.com/life/sugar/are-we-too-sweet-our-kids-addiction-sugar

2 fortune.com/2018/02/27/childhood-obesity-rates/

Target Sleep

Was that a yawn? Did you get enough sleep last night? Do yourself a favor and read this post to understand the importance of sleep.

Do you sleep 7 to 8 hours every night? Do you go to bed and get up at decent timeI usually have no trouble getting to sleep and I rarely wake up in the middle of the night, though I do have some bad habits like playing games on my phone right before turning off the light. Now, getting out of bed in the morning is a totally different story. I’m not a morning person.

Whatever your sleep habits, making sure it’s quality sleep and at least 7 to 8 hours is vital to our health. We’re going to discuss the benefits of sleep in this post. One thing’s for certain, a lack of sleep can make one cranky, but it can change more than just your mood.

Stay awake and lose more than just sleep

Do you charge your phone at night? Your body and brain need recharging, too. Lose sleep and you’ll lose your “charge”, or the ability to recall details and more. Your brain needs sleep to catch up. A lack of sleep may cause you to experience more negative emotions and fewer positive ones.2

  • Lose sleep and your blood pressure doesn’t have time to rest, which can lead to illness.
  • Lose sleep and your muscles can’t repair themselves from the day’s activities.
  • Lose sleep and you’ll disrupt the hormones that control appetite. When these get out of balance, so does the temptation to eat unhealthy foods. You’ll also be more tired and less likely to exercise. Not a good combination.

Can you get too much sleep?

Yes. Sleeping too much may have the same effects as not sleeping enough. According to a study in the journal Sleep, researchers defined short sleep as six hours or less, adequate sleep as seven to eight hours, and long sleep as nine or more hours.1

A study from the American Heart Association showed that people who slept for than ten hours in a 24-hour period were 30% more likely to develop cardiovascular disease.2

Catch those Zzzs with products by PURE

If you’re not getting adequate sleep, or if you’re getting too much, products by PURE can help.

Fall asleep, stay asleep and wake up refreshed with SleepTrim and help the body burn calories while you sleep.* Melatonin is released in two stages throughout the night, ensuring continued absorption. A Relaxation Blend of botanicals, including magnesium, L-theanine, passion flower and chamomile, helps the body relax mentally and physically.* Melatonin decreases as we age, making its consumption even more important.

Relaxed muscles are necessary for adequate sleep. CalciuMK+ can help by supplying magnesium, a mineral that relaxes muscles but also regulates blood pressure already in normal range.* CalciuMK+ is an excellent source of magnesium, providing 50% of your daily value.

GPS Reset, a product in our performance line, encourages restful sleep while enhancing muscle physiology and calorie burning. It supports the release of growth hormone (HGH) which encourages adequate sleep. Think of HGH as your body’s master hormone. It helps to maintain your health as an adult by controlling metabolism, immunity, brain functions, temperature regulation, heart health, organ and tissue growth and more. The older you get, the less your body produces it. Lose sleep and your body loses the ability to produce it as the only time the body releases HGH is when it sleeps.

GPS Reset not only helps you sleep but it helps boosts lean body mass and overnight recovery from physical activity from the day. *

Can’t stay awake? Caffeine and other botanicals might do the trick. Products like PURE Perk, PURE Café, ENERGY, GPS Energize, Matcha Vegan Shake and 360 Complete Shake work in different ways to boost your energy.* Be sure to monitor your caffeine consumption and limit it to no more than 400mg a day.

Well, I hope I didn’t put you to sleep. Then again, that might be a good thing!



2https://www.ahajournals.org/doi/10.1161/JAHA.118.0085523 https://www.ajc.com/news/health-med-fit-science/sleeping-the-weekends-could-help-you-live-longer-study-suggests/kGJdhV27BcObz5WhLl0nMP/



Trace your health to these important minerals

When someone is coming down with a cold, I think it’s commonplace to hear, “I need to drink some vitamin C”. But I rarely hear someone say, “I didn’t get enough zinc today.” Minerals are just as critical for our health as are vitamins. A deficiency in minerals can have an impact on blood pressure, weight, digestion and more.

There are minerals the body needs a lot of such as sodium, magnesium, potassium, phosphorus, sulfur and calcium. Sodium and calcium are more recognizable, but all these minerals play a role in our health.

Then there are “trace” minerals that our bodies need in smaller amounts (less than 20mg per day)1 but are just as important. These include chromium, copper, iodine, iron, manganese, selenium and zinc. These “trace” minerals serve as antioxidants, they help build enzymes, and they’re important for normal growth and development. We’ll break these down in more detail below.

Where can we get trace minerals from, how much do we need, and what happens if we don’t get our daily dose?

The seven trace minerals:

  • Chromium – this mineral is found in fruit, vegetables, meat, fish and grains so it’s not hard to obtain. It helps with the function of insulin and glucose metabolism.2
  • Copper – this mineral is found in organ meats, shellfish, nuts and seeds, bran cereals and whole grain products. Copper is involved in energy production, iron metabolism and the production of hemoglobin. 2
  • Iodine – Seafood is an excellent source of this mineral which is synonymous with a healthy thyroid. Too little of this mineral can lead to a slowed metabolism, weight gain and mental sluggishness. 2
  • Iron – Think rich, red blood! This mineral is vital for red blood cell formation. It’s found in red meat, poultry, seafood and dark leafy vegetables. It’s common to see iron deficiencies are seen in women, children and pregnant women as well as those involved in rigorous exercise. 2
  • Manganese – this mineral is involved in metabolic functions and the support of bone development and wound healing. Rich food sources include whole grains, nuts, leafy vegetables and teas. 2
  • Selenium – This mineral is found in seafood and organ meats, as well as cereals, grains and dairy products. It plays a role in reproduction, thyroid hormone metabolism, and protection from oxidative stress. 2
  • Zinc – This mineral is found in oysters, beef, crab meat, dark meat chicken, turkey, pork, yogurt, milk, cashews, chickpeas, almonds, peanuts and cheese. It’s necessary for normal growth and development in children and functions of the immune and neurological systems. 2

How much trace minerals do you need?

The Recommended Daily Intake for the most important trace minerals are listed below, from the National Institutes of Health:3

Chromium – 25 mcg for women and 35 mcg for men

Copper – 900 mcg for both men and women

Iodine – 150 mcg for both men and women

Iron – 18 mg for women and 8 mg for men

Manganese – 1.8 mg for women and 2.3 mg for men

Selenium – 55 mcg for both women and men

Zinc – 8 mg for women and 11 mg for men


Trace your minerals back to products by PURE

You can obtain all the minerals from a variety of our products.

CalciuMK+ is an excellent source of zinc (7.5 mg), selenium (35 mcg), manganese (200 mg), and chromium (100 mcg).

Daily Build Liquid has a PURE Trace Mineral Blend (22 mg) from seaweed.

ENERGY is an excellent source of chromium (50 mcg).

Immune6 is an excellent source of selenium (100 mcg).

GPS Energize contains 30 mcg chromium per serving.

GPS Hydrate contains 60 mcg of chromium per serving.

Metabolic ONE is an excellent source of chromium (200 mcg).

GPS Rebuild is a good source for all the trace minerals.

GPS Reset contains zinc (5.5 mg) and chromium (140 mcg).


1 https://healthyeating.sfgate.com/list-trace-minerals-4893.html

2 http://phlabs.com/trace-minerals-what-they-are-and-why-you-need-them


PUREGen Africa launches PurXcel in Nigeria

PUREGen Africa, Nigeria, recently celebrated the approval and licensure of a new health-promoting technology, called PurXcel, by The National Agency for Food and Drug Administration and Control (NAFDAC).

PurXcel is a product that delivers clinically effective Tri-Active Technology (bioavailable Glutathione, Superoxide Dismutase, and Aloe Acemannan) in a proprietary blend of 18 complementary ingredients designed to help cleanse, balance and build the body at a cellular level. These ingredients have clinically demonstrated significant improvements in overall health by supporting the body’s ability to neutralize damaging free radicals and remove toxins. 

PURE is committed to help Africans gain access to high-quality, highly effective products that can  support optimal health. PurXcel is already available in the PUREGen Africa, Ghana market. Fred Ansah, director of PUREGen Ghana said, “There are positive testimonies coming from the Ghanaian people who have used PurXcel and have experienced its tremendous benefits. It has become a product of choice and is recommended by doctors and pharmacists here. With the massive impact PurXcel is having in Ghana, we know it will create a lot of attention in Nigeria as well.”

PURE launched six products in the Nigeria market in August 2019. PURE Independent Business Owners and Preferred Customers can now purchase PurXcel from the Nigeria office. The Nigeria office offers free shipping of products throughout the country. Products can also be picked up at several stockist locations across Nigeria.

People interested in learning more about the products by PURE and the opportunity in Nigeria can participate in seminars at Nigeria’s main office on Tuesdays, Thursdays and Saturdays between 11:00 a.m. and 2:00 p.m. The Nigeria office regularly hosts Super Saturday meetings and health symposiums/outreaches in different cities every week.

Keto and products by PURE

What is the number-one diet trend for 2019? According to a recent annual survey among Registered Dietitians (RDs), keto, or ketogenic, was the “most popular diet” among consumers1. Interestingly, second on their list was intermittent fasting. It should be no surprise that keto also topped the list as the number-one diet googled in 20182…ten times more popular than other top trending diets. Others on this list included the carnivore, Mediterranean, fasting, and low-FODMAP diets.

While different in many aspects, outside of fasting of course, all of these diets have one theme in common. Each focus on modifying carbohydrate (CHO) intake and reducing refined CHOs and added sugars. Estimations as to how much sugar an individual consumes on an annual basis varies, but we can safely say the amount of sugar eaten is at an all-time high.

Low-carb diets

Personally, I dislike the word diet. To me, it represents a departure from taking a healthy, balanced approach to eating, it generally focuses on extreme limitation (or hyper-focus on a few allowable foods),  and it’s not sustainable in the long-term. When I think of some popular diets fitting into this category, the cabbage soup, master cleanse (lemon juice, maple syrup, cayenne pepper and water 6 to 12 times a day), tuna and baby food diets come to mind.

In addition to their extreme tenets, these diets lack scientific substantiation to support their effectiveness and safety. It would not surprise me if some individuals reading this blog might ask, “Shouldn’t the ketogenic diet be added this list?” I know many well-educated, nutrition and health professionals who would agree. Unfortunately, low-carb to most individuals means indiscriminately eating a lot of meat loaded with saturated fat (i.e. original Atkins diet) while excluding almost all other foods. This is not a ketogenic diet.

Many associate a low-carb diet with no-carb. A bias against these eating plans still runs deep despite the fact they have been proven to be safe and effective in numerous, well-designed clinical trials. In 2018 there were over 300 studies published on the ketogenic diet3. Some lasted for more than two years showing not only it’s “longer-term” safety, but also demonstrating its ability to be followed for an extended time. It may be a surprise to some, but technically CHOs are not essential nutrients since the body can make glucose from protein when needed4. However, CHOs do contain many nutrients like fiber and disease-preventing phytonutrients, which are important to good health. Their complete avoidance is not recommended.

What exactly does ketogenic mean and what are ketones?

Almost all CHOs are broken down into smaller substances called glucose, which is a primary source of energy used to fuel the body. The body can also make glucose from protein, if necessary. In the absence of CHOs or high amounts of protein, the body can also make energy (ketones) from fat. The process of converting fat into energy is called ketogenesis or nutritional ketosis. Once the body depletes its stores of glucose, the body will use fat and fat stores to make ketones, which can also be used as a source of energy5. This effect is the key to weight loss when following this plan.

Eating low-carb should focus on eating lots of non-starchy vegetables (CHOs) including greens (spinach and all kinds of lettuce), mushrooms, broccoli, cauliflower, zucchini, green peppers and more. Moderate amounts of certain fruits can be eaten. Berries are especially good due to their lower sugar content including strawberries, raspberries, black berries and blueberries6. Other fruits can also be included as long as their total CHO content in grams (g) is considered. Putting an emphasis on these healthier CHO sources can make it a plant-focused eating plan. Avoiding refined CHOs, especially those with added sugar, is also an important element of a low-carb lifestyle.

By reducing CHO intake, fat and protein take its place to ensure enough calories are obtained. It is important to eat enough protein to maintain muscle mass and provide essential amino acids necessary for various biochemical functions within the body. Protein can also be used to make sufficient glucose needed by the brain4. The key to eating keto is to not eat too much protein. Remember protein converts to glucose, so too much protein will take the body out of nutritional ketosis. When following the keto plan, fat should be a primary factor when planning what to eat. For most this is difficult as we have been programmed for so long to avoid fat in order to lose weight. Healthy sources of fat include extra virgin olive oil, olives, avocadoes, butter, coconut oil and more6. There is no need to avoid them when following keto. Fat can also prolong the time a person feels full as fat digests slower than protein and CHOs.

Achieving weight loss on keto

The key to achieving weight loss when following a ketogenic eating plan is to carefully monitor your intake of CHOs in grams consumed. Most people will start generating ketones when their carbohydrate is limited between 20 to 50 g a day. Initially, your body needs about 48 to 72 hours in order to switch from glucose as a primary source of energy to ketones. This transition period may cause nausea, constipation and headaches, often called the “keto flu” lasting 1 to 4 days7. This is normal and can be minimized significantly by consuming adequate fluid and electrolytes like sodium (i.e. broth). Once desired weight loss is achieved, CHOs can be increased, but I recommend keeping them to no more than 100 to 130 g a day. This is the actual RDA (Recommended Dietary Allowance) for carbohydrates established by the National Academies of Sciences4.

Keto-friendly products by PURE

There are several products by PURE, which are more keto-friendly than others, but almost all can be used if you are staying within the sweet spot of 20 to 50 g of CHOs daily. For example, 360 Complete Shakes contain 19 g of carbohydrates, which seems like a lot; however, when you deduct the fiber content (11 g) from total CHO, the net carb content is 8 g. I do not include fiber as part of my daily CHO intake. When using products by PURE, take into consideration their net CHO content. Daily Build liquid provides 8 g CHO, but I use Daily Build capsules since they contain less than 1 g CHO per serving. Goyin has 3 g net carbs.

The PURE encapsulated products like Daily Detox, Sleep Trim, Immune6, Cleanse (including liquid), GPS Adapt, Serene, etc. do not contain enough CHO to limit them beyond the recommended serving amounts. CalciuMK+ contains 3 g of total CHO per serving, so it too can be used as part of a ketogenic eating plan. Another acceptable product is the ENERGY with all its flavor variations. This product contains 6 g of total CHO, but 3 g are from naturally-sourced erythritol, which can be deducted because it does not provide calories as a source of energy. Mila is also a great keto-friendly product, because it contains 0 g of net carbs (5 g fiber).

Due to the diet’s prominence, foods like almond and coconut flours, which can be used for baking; are now readily available. There are many great low-carb recipes on line making the keto lifestyle easier-than-ever to adopt and follow. Be careful, as “low-carb” by some individuals’ definition would not fit into a ketogenic plan since they contain too much CHOs. Remember, the goal is to keep CHO intake to 20 to 50 g a day during weight loss.

Lastly, as a word of caution, persons using insulin or other glycemic medications, and individuals with cardiovascular disease, should consult with a physician prior to adopting a ketogenic eating plan. Low-carb eating limits the production of and need for insulin, so adjustments to medications will likely be necessary. Blood sugar that is too low is very dangerous. Adjustments made to medication should only be done under the guidance and supervision of a licensed physician. Studies show eating a ketogenic diet significantly lowers blood triglycerides and increases HDL cholesterol, but may also increase LDL cholesterol. Opinions are mixed, but if your doctor has asked you to limit your intake of saturated fat due to certain cardiovascular risk factors, you should follow their advice.

By Darin Blackhurst, MS, PURE, Director, R&D and Quality


  1. https://www.todaysdietitian.com/news/122018_news.shtml
  2. https://health.usnews.com/health-news/blogs/eat-run/articles/2019-01-15/the-10-most-popular-diets-of-2018-according-to-google
  3. https://examine.com/store/keto-guide/
  4. https://www.nap.edu/catalog/10490/dietary-reference-intakes-for-energy-carbohydrate-fiber-fat-fatty-acids-cholesterol-protein-and-amino-acids
  5. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6472268/
  6. https://www.dietdoctor.com/low-carb/keto/foods
  7. https://www.researchgate.net/profile/Cliff_Harvey3/publication/325859230_The_lived_experience_of_healthy_adults_following_a_ketogenic_diet_A_qualitative_study/links/5b29a0f9a6fdcc72db2a327d/The-lived-experience-of-healthy-adults-following-a-ketogenic-diet-A-qualitative-study.pdf