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Top Fitness Trends and the PURE GPS Support to
Level up your Fitness Game in 2020

A lot of fitness trends have come and gone over the last 10 years—some effective and worthwhile, and some we could have done without. (Goodbye forever, waist trainers and full-body sweatsuits!) The good news is that a fresh decade is upon us, and it’s already looking like it could be your healthiest and happiest year yet.

Thanks to the digital fitness boom, you’ll be able to get a solid workout from anywhere—not to mention have the coolest high-tech equipment and wearables right at your fingertips. There’s also a change in focus happening: Instead of just working out to get a six-pack, the mental benefits of exercise are equally important, if not more so, than the physical. Here’s a quick look at the top 5 fitness trends you can expect to see everywhere in 2020.

1.  All-in-one fitness 
Typically, you’re left going to multiple places to stay healthy, from hitting the gym to booking appointments with your nutritionist and doctors. That might not be the case in the future, though, as more health professionals join forces.

Instead of having to go to different places for your fitness, health, and wellness needs, you’ll be seeing more trainers, dietitians, physical therapists, and doctors working together under the same roof. By eliminating the gray area between these practitioners, it’ll be easier for you to get the results you’re looking for.

2.  Live workout experiences
You don’t even have to leave your house to work out in real time with other fitness buffs. In 2020, it will be even easier to have a live workout experience in your own space no matter which kind of exercise you enjoy. This trend will allow people to take their favorite fitness experiences and stay connected with their workout communities whenever they want, wherever they are. Right now, you can already take live spinning classes with Peloton, livestream fitness classes through ClassPass Live, and more. And the options are only growing.

3.  On-the-go wellness
If you have trouble squeezing in workouts while you’re on the road, that’s only going to get easier in 2020 with opportunities available right on your phone. According to health experts, the demand for on-the-go wellness is only increasing—especially around fitness.

As we get busier, we want to have our favorite workouts on our phones and at our fingertips so we can work out consistently no matter where we are. Going digital also makes boutique fitness more accessible and affordable. In most cases, it gives everyone the access to top trainers for less than the price of just one class. You can also get some quick exercise tips by checking out our IGTV on Instagram: https://instagram.com/livepureglobal

4.  Community-driven fitness
It’s so much easier to stick with a workout plan when you have a community of like-minded individuals by your side, leading to the trend of community-driven fitness is really going to take off in 2020. As a society, we are seeking connection true now more than ever.

Instead of just hitting the gym by yourself, you can easily connect with others, thanks to the rise in live-streamed classes, sweaty selfie check-ins, social media challenges, and online chats within fitness apps. Having a team to cheer you on and empathize with where you are in your journey helps make those tough days more achievable.

5.  Virtual trainers
Maybe getting a trainer has been out of the question in the past because of the sky-high fees that can come with that one-on-one time. But if you go the virtual route and work with a trainer through your screen, you can get the same attention and guidance for a fraction of the cost.

RELATED: 16 Best Workout Apps to Help You Get in Shape¹

Work smarter, not harder
So you’re ready to mix up your workout routine for 2020, but how can you make your new workouts really work for you? PURE’s GPS line of 6 unique products work together to give you the complete support your body needs to perform and feel its best.  You can customize the products to use how you wish, however, we recommend using all six, as they are designed to work together in a cycle.

Check out the PURE GPS product lineup and when to use each to maximize your entire workout routine:

PRE-WORKOUT
Energize: Prepares the body both physically and mentally for heightened levels of activity. Provides vitamins, minerals and amino acids to deliver nutritive support to your workouts, delivering immediate energy and mental focus. It also works to support the metabolism to help you burn fat, activate muscles and circulate hormones, while producing a feeling of vitality and building lean body muscle. Energize comes in a tub or handy, on-the-go stick packs.

Circulate: A precision combination of arginine, citrulline and complementary amino acids for maximum physical performance, muscle metabolism and natural anabolic support. It opens up the circulatory system, enabling the delivery of nutrients and oxygen to the organs (heart, lungs and liver) and muscles. The ultimate formulation, it is scientifically based and show to support growth hormone release, nitric oxide production, muscle energetics and lean muscle growth.

Adapt: Supports the body so it can handle additional physical stressors. It combines moomiyo and a unique blend of herbal ingredients such as golden root, reishi, cordyceps and codonopis, which support your workout by enabling you to push yourself further.

DURING WORKOUT
Hydrate: Helps replenish vital fluids, electrolytes and nutrients lost during exercise. The formula quenches thirst by supporting rehydration and includes a blend of amino acids, carbohydrates and B vitamins. With less sugar then competing products (just 3 grams), Hydrate helps fluids leave the stomach more quickly, entering the small intestine for faster absorption.

POST WORKOUT
Rebuild: Designed to refuel and nourish muscle tissue after exercise. Each serving provides a properly balanced protein-to-carbohydrate ratio, with a combination of vital biochemical components to support the muscle recovery phase. It also minimizes muscle soreness and enhances the ability to perform the next day.

BEDTIME
Reset: Supports muscle repair and growth which, in turn, burns more calories and stored body fat while you sleep. GPS Reset also encourages proper immune function and the beneficial release of human growth hormone (HGH).

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

THE BEST NEW TREND OF ALL? Doing What You Love
Here’s a trend we can all get behind: doing less of what we hate, and more of what we love. Mandi Em of Healthy Living for Hot Messes says 2020 is “the year of the nature walk, the lazy hike, or the living room dance party.”²

Science shows us that getting out into nature is immensely good for our bodies and minds, says Em, which makes nature “the original gym.”

“Also, it’s free and comes with complimentary endorphins! Literally just go for a walk,” says Em. “That’s your step one. Kettlebells can wait. What 2020 needs is people looking at where they are at and taking it to the next level instead of bounding to the top step, falling short, hating it, hating themselves, and giving up entirely.”

1  https://www.prevention.com/fitness/fitness-tips/g25357974/best-workout-apps/
2  https://www.sheknows.com/health-and-wellness/

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After spending the last month enjoying one too many cookies, peppermint mochas and spiked eggnogs, eliminating last year’s dietary sins seems like the perfect start to a new year. But with all of the juice fasts, heat wraps, supplements and teas promising quick weight loss and a detoxified body, how do you know what really works?

A well-laid out plan is the key to seeing results. Whether you want to just have more energy and feel healthier or you’re ready to finally shed those unwanted pounds, PURE offers two comprehensive, all-natural Detox Systems:  the 7-day Detox and the 28-day Detox, both of which include products that nutritionally support the body’s natural health-function processes. In just one week, you can feel refreshed and renewed—hitting the reset button on a healthy new beginning.

For a great way to kick-start healthier habits, begin with the 7-Day Detox. Then, keep your momentum going with the 28-Day Detox  for a full metabolic reset. Whichever program you choose, you’ll experience better digestion, more energy, improved mental clarity, fewer sugar cravings and reduced body fat*—putting yourself on track to a lifestyle of Whole Health.

If you are experiencing any of the following symptoms, it might be time to Detox:

• Low energy
• Mental fog or trouble focusing
• Trouble losing weight
• Periodic digestive upset
• Depression
• Cravings for sugar, starches, salt and bread
• Dry skin & hair, eczema

Where do toxins come from?
Toxins enter the body through inhalation, through the gastrointestinal tract and through the skin. Painting the house, varnishing furniture, dry cleaning and cooking are all sources of indoor air pollutants. Household cleaning products and toiletries also contribute to toxins in the air we breathe. Other sources that lead to internal toxins include agricultural chemicals, fumes and air pollution.

Additionally, excessive caffeine and alcohol promotes increased toxins in the body. When we eat bread, cheese and processed meat, we are ingesting salt, saturated fats, chemicals, hormones and antibiotics that put a strain on the liver and can also cause high blood pressure, bloating and kidney problems. Medications, food additives, preservatives, food colorings, sweeteners and flavor enhancers contribute to internal toxins as well.

Why Cleanse?
Fighting these toxins is at the forefront of the PURE Natural Detox System. The plan’s products  work to the eliminate these toxins from the body, promoting digestive health, while maintaining normal intestinal function. Another product by PURE that supports your body’s ability to detox internal and environmental toxins every day is Daily Detox. It’s a gentle blend of herbs that improves digestion and bowel elimination while increasing vitality and enhancing immunity.* Daily Detox is the perfect natural bridge between  Cleanse cycles.

For optimal results, be sure to eat a healthy diet, get regular cardiovascular exercise, hydrate with water, eliminate alcohol, coffee, refined sugars and saturated fats, and increase digestive enzymes by eating fruits and vegetables.

So, dive in and see how just seven short days can be the start to feeling better than ever and embracing Whole Health for 2020 and beyond. We’ve lined up all the steps and products you need to help make the transformation you dream of a reality.

Find the resources to guide you, including recipes, a helpful shopping guide, frequently asked questions, testimonials and more, at livepure.com/7-day-detox, and watch great things start to take shape for a healthier, whole new you in a new decade!

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

PURE Online has just leveled up! It’s been months of research, brainstorms, configurations, design sessions and late nights, but we are thrilled to unveil the completely new and improved digital experience at  www.livepure.com, that launched this week. As we look toward 2020, we take stock in how far we’ve come and how we can continue to do better, be better—in all the ways we live and run our business.

We invite you to dive into this freshly enhanced space, created to help you efficiently navigate the whole health benefits of PURE products, and to better connect these products with more people around the world.

At a glance, here’s just a little bit of what you’ll find:

• Newly designed product pages
• Targeted Needs Product Pages: Shop, learn and browse based on specific health needs
• Tools to easily customize language and currency
• An overall enhanced shopping experience
• New Chat Bots that provide real-time answers
• Testimonials and user reviews
• Easy-to-use interface for enrolling prospects and guiding the process from start to finish

At PURE, 2020 has been deemed “The Year of Transformation.” What does this mean to you? For us, this centers on our commitment to deliver Whole Health—physical health and financial health—and, when aligned, these empower people with a healthy purpose.

We hope these new tools that have been thoughtfully integrated into our digital platform will help guide whatever transformation is important to you right now. We’ve leveled up, so you can, too! Stay tuned to our blog for more details  in the coming weeks about how the latest enhancements on www.livepure.com can take you where you want to go this year.

The holidays might be a good time for your taste buds, but it isn’t exactly the ideal season for your waistline (looking at you, eggnog and peanut brittle).

But what if you could enjoy all the holiday extras without sabotaging your health? PURE’s mission to deliver Whole Health is here to help you dash through the season without crashing at the finish line.

Here’s how sticking to your PURE routine and a using a few tricks can help you stay healthy— from the cookie platters through the New Year’s toasts:

• Eat Mindfully.  When you’re eating, sit back and allow yourself to truly enjoy your favorite holiday flavors. Pay attention to the taste, aroma and texture of the foods. Since it takes a few minutes for your stomach’s “I’m full signal” to reach your brain, it’s smart to take a 10-minute break after your first helping, suggests Patrick Skerrett in a Harvard Health Blog article¹. “You might realize you are full or want only a small portion of seconds,” explains the author. Other than that, don’t attend a party on an empty stomach as it makes you prone to overeating. As for the dessert, eat only one or two dishes (or even just bites!) of what you really love instead of sampling every option on the table.
• Stay hydrated.Water accounts for 60% of our body’s total weight, and we need to stay hydrated in order to maintain this ratio. Water is also necessary for several bodily functions, including maintaining our cell’s fluids and delivering nutrients. Drink plain or infused H2O as often as you can throughout the day. Limit your intake of high-calorie drinks like eggnog, martinis and margaritas. If you’re consuming alcoholic beverages over the holidays, try alternating with glasses of water in between cocktails. Your body will thank you the next morning.
• Choose healthy substitutes.With a few simple diet tweaks, you can indulge in your favorite holiday foods without packing on serious pounds. For instance, replace sour cream with Greek yogurt in your favorite holiday recipes. Trade mashed potato with mashed sweet potato. And swap heavy dips like blue cheese dip and spinach and artichoke dip with healthier bean-based dips and homemade hummus. In addition, choose broth-based soups over heavy, cream-based ones. And opt for lighter cheeses like cottage cheese, soft goat cheese and feta cheese instead of calorie-dense blue cheese, cream cheese or reduced-fat cheddar cheese. Additionally, load up on roasted veggies and lightly-dressed salads before reaching for ham or green bean casserole. You can also sneak more vegetables into your diet by grabbing a protein and fruit or veggie-packed smoothie for breakfast or a snack.
• Reinvent your holiday workout.It might feel like a challenge to make time for a sweat sesh when your social calendar and to-do lists are jam-packed. To stay motivated, plan your workout routine around your holiday schedule. Instead of the usual 30-minute routine, do a 15-minute workout in the morning and evening or go for a 10-minute walk twice daily. This splits your physical activity into smaller, more manageable time intervals. If you don’t have time to hit the gym, workout at home with the help of online classes and fitness apps like Carrot Fit and Fitocracy.

1. https://www.health.harvard.edu/blog/12-tips-for-holiday-eating-201212245718

The holidays are here, and there’s no better time to grow your PURE business. But with all of the pressure to create the perfect holiday, in addition to boosting sales during the busiest buying time of the year, anxiety can take a toll. So tackle seasonal stress head-on with a well-structured plan (and some fun!) for how to achieve your business goals, and watch your sales reach new heights.

Here are a few ideas to get you fa-la-la-la-ing toward making sales bright:

1. SET SALES GOALS.
You can’t know what you need to prepare for the holiday season without knowing your goals. Sit down and carve out goals for hitting different targets along the way from now until the end of the year. Define your goals as the minimum goals you need to reach, your expected goals, and your stretch goals. Don’t only define these goals in terms of revenue. Add any other goals you may have such as customer engagement and social media following.

2.  CREATE A HOLIDAY-FOCUSED MARKETING CAMPAIGN.
Use our holiday-frenzied society as a benefit to your business. We’re programmed to LOVE holidays, especially the gift-buying season. Don’t be shy about it–let your target audience know that you have what they need. Send the message that, because they’re dealing with a small business that sells directly to them, you actually care about them, so you’ll do it better than the bigger guys.

3.  STOCK UP ON EXTRA INVENTORY.
You’ve done your best to anticipate customer needs and to be prepared, but was it enough? Make sure you have a plan to purchase extra inventory quickly if your holiday sales are better than expected. And there’s no better time to do it than right now. Check in daily at www.livepure.com for PURE’s Whole Health for the Holidays Promotions and nab the best deals all year.

4. HOLD A CUSTOMER VIP PARTY.
Spoil your best local customers with a fun night that includes recognition and shopping. Create prize drawings for customers who bring a friend, share a review on your Facebook page, shop up to a certain amount, or book a selling party for the new year.

5. MAIL HOLIDAY PHOTO CARDS.
The personal touch goes a long way toward building stronger connections with your customers. Include a Customer Appreciation “bring back” coupon for a special offer, discounted shipping or free sample to keep your customers coming back for more in the New Year.

 6. HAVE A POST-HOLIDAY SALE.
This is a great way to sell off excess inventory. Put removable price stickers on all your products and invite customers to shop. Go Live on Facebook to share what’s left with all your Facebook friends, who can comment on what they want to buy. Because…everything must go!

7. OFFER GIFT CERTIFICATES.
Create a gift certificate (redeemable in January) to offer as a bonus with a specific shopping amount. For example: Spend $50 and get a $10 gift certificate. The goal is that customers will spend much more than the gift certificate amount when they come back to shop in January, which means this promo can pay for itself.

8. STAY FESTIVE WITH FACEBOOK.
Facebook holds a gold mine of leads. Watch for what friends are posting, and follow up with those who might be looking for gift ideas or who mention an upcoming fundraiser. You can also create a fundraiser of your own to support a local charity or cause by donating a percentage of profits.

If you try any of these selling ideas and see noteworthy results, please share your story via email to jdavis@livepure.com to be featured on a follow-up blog post. Thanks and, from all of us at PURE, we wish you a happy and profitable holiday season. Get those jingle sales on!