Six products enter the PUREGen Africa market in Nigeria

PUREGen Africa, PURE’s entity in Africa, announced the approval and licensure of six products by PURE to the Nigeria market — Daily Build Capsules, Daily Build Liquid, Cleanse, Organic Sulfur, SleepTrim and Mila — by the National Agency for Food & Drug Administration and Control (NAFDAC).

These six products, some of PURE’s best sellers, will help serve an area with an estimated population of 200 million and a health-conscious, growing middle class. A recent University of Lagos study showed that eighty-six percent of Nigerian students use dietary supplements, a booming market and dynamic opportunity for PURE.

“We are truly excited that PURE is leading the way in Africa by providing world-class products and economic prosperity to individuals and families across the land. PURE is committed to Nigeria and we are very confident that we will continue to partner with our distributors, the community and government agencies in the country to build a prosperous economy for all stakeholders.” – Ben Peter, PURE’s Vice President of Business Development of EMEA

The official launch of products by PURE in the Nigerian market is slated for September 2019; however, PURE Independent Business Owners and Preferred Customers can purchase and pickup products immediately at the Nigeria office. The Nigeria office also offers free shipping of products throughout the country.

People interested in learning more about the products and opportunity in Nigeria can participate in seminars at Nigeria’s main office on Tuesdays, Thursdays and Saturdays between 11:00 a.m. and 2:00 p.m. The Nigeria office regularly hosts Super Saturday meetings as well as meetings every Monday in Lagos , Abuja, Onitcha, Enugu, Port Harcourt and Calabar.

PUREGen Africa, Nigeria is located at 104 Obafemi Awolowo Way, Ikeja, Lagos, Nigeria. Their email is nigeria@livepure.com and their phone is 08054462009 or 01800048114.

Meet Ben Peter, Vice President of Business Development

Meet Ben Peter, PURE’s Vice President of Business Development for EMEA. Ben joined PURE in December 2018 and oversees the strategic growth of PURE’s Africa, Middle East and European markets.

Ben holds a Ph.D. and an MBA in business management and has over fifteen years’ experience in the finance, pharmaceutical, healthcare, international business and direct selling industries.

Given the support from the PURE leadership team, Ben has been able to finalize plans for the opening of the Nigerian and Ghanaian markets. These two markets officially opened on February 1, 2019. Nigeria is a country of almost 200 million people and has an active direct selling industry. Ghana is a country of almost 30 million people with a fast growing and stable direct selling industry.

“We are excited to have Ben join our team,” said Tim Hough. “His broad background on driving profitable results in these markets is unmatched. In the coming weeks we will be announcing potential new markets.”

Ben enjoys playing and coaching basketball. He had two NCAA conference championship rings as a member of a collegiate coaching staff and other international championship rings.  His other hobbies include traveling, computer programming, teaching and volunteering.