Daren Hogge

PURE featured in Direct Selling News

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PURE was highly praised in the January edition of Direct Selling News for its steady growth in both sales force and revenue in the past two years. This edition is titled, “What you focus on grows”, which so aptly describes the transformation PURE has experienced in just a short amount of time.

The article, “A Promising Path for PURE”, recaps PURE’s growth from the creation of GoYin to the formation of PURE. Daren Hogge, PURE CEO, helped start GoYin several years ago and it eventually merged with another company in 2008, a company founded by Dae Geun Jung, now Founder and Chairman of the Board for PURE. PURE then underwent a rebrand in 2017 to become PURE: People United Reaching Everyone.

In the article, Daren Hogge refers to the HI-ACT principles as how he wants to build the company and how he wants its IBOs to build their businesses. HI-ACT is an acronym for the principles of Honesty, Integrity, Accountability, Commitment and Trustworthiness.

“We put in some founding principles that were pillars,” Daren explains. “One of them was the philosophy of our products that have come to life through the CORE4 — to cleanse the body, balance the body, build the body and provide focus for the body. All the products we developed, we created to make sure they fit into those categories and help to deliver Whole Health. The other principles we came up with are what I term the HI-ACT.”

The article continues to talk about how we’ve modernized our products to make them more mainstream with what consumers see in the marketplace — from the redesign of the GoYin bottle for our tenth anniversary celebration to bolder ENERGY packaging. And just recently, our GPS performance line was recognized by Informed Sports Certification as being safe for use by professional, collegiate and Olympic athletes.

Other notable recognition:

  • Strong leadership in its Independent Business Owners (IBOs)
  • 7-Day and 28-Day Detox Programs
  • CORE4 products featured in the 2018 Physicians’ Desk Reference
  • PURE Rank Bonus may be one of the most lucrative in the industry
  • Partnership with Disabled American Veterans (DAV)
  • Global presence with new markets in Western Africa and Thailand
  • Partnership with Gray Gaulding, PURE IBO and NASCAR driver

Going forward, Daren’s strategy is to continue to look for strong leaders who share the company’s HI-ACT principles and want to share them with like-minded individuals. “I believe that we have only scratched the surface here in the U.S.,” adds Daren. “I think we’ll see quadruple growth over the next few years from the projections we set two years ago — and we’ve exceeded — and where we’re headed over the next four years.”

PURE will keep the momentum going continuing their commitment to deliver Whole Health with high-quality products for physical health, opportunity for financial health, relationships for personal health and opportunities for social impact for philanthropic health.

Read the full article here.

Recruiting, rank advancements and retention reach record levels

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PURE announces outstanding growth in every key performance indicator for Q1.

“Our leaders have come together and are functioning as one cohesive team to drive our mission forward. It is truly wonderful to watch people having fun while changing lives,” stated Daren Hogge, PURE CEO.

Perhaps the most impressive statistic for PURE in the first quarter is the more than 930 rank advancements at Bronze Director and above. This represents a 260 percent increase in the U.S. market compared to the prior quarter.

“We have definitely seen an uptick in every key performance indicator during the first quarter of 2018, which is even more impressive based on the fact that we are coming off of a banner year in 2017,” said Greg Ezell, PURE Chief Financial Officer

“Although many companies are seeing growth internationally, we are one of the select few seeing exponential growth in the U.S. market. This growth is being fueled by our incredible leaders who are working together to share our products and industry-leading compensation plan,” said Daren Hogge.

The company has paid out an astounding $1,134,250.00 in Rank Advancement bonuses to date.

Getting to know Rich Scheckenbach

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We recently talked with our newest member of the PURE Wellness Advisory Board (WAB), Rich Scheckenbach, who has a client base of dietary supplement, food and beverage, and nutritional ingredient companies worldwide.

Where do you and your family reside? I have called the Northwest home since 1972 and my wife and I currently reside in SW Washington state. We have family throughout the world.

When did you know you wanted to study nutritional sciences? My interest in nutrition has always been front and center as I was fortunate to grow up in a house that valued healthy food choices. Mom was a huge advocate of the Mediterranean diet, Dad was adventurous in always adding new “health foods” to his diet (such as whole grains, raw wheat germ, exotic fruits and vegetables) as far back as the mid-1950s. I was given my first dietary supplement in 1955 and have since never missed a day taking them. Studying bacteriology and biochemistry as an undergraduate at UCLA was the pivotal moment for my decision to better understand and pursue the underlying principles of proper nutrition.

What do you think is the most important point to remember in nutrition? The most important aspect of good nutrition is understanding that balance in what we consume is paramount. Without all of the essential vitamins, minerals, amino acids, fats, and phytonutrients being consumed on a regular basis we cannot perform at our optimum level — physically, mentally, or emotionally. There isn’t any single “silver bullet” nutrient or food that will ensure optimum health.

What is your proudest career accomplishment? There is no single accomplishment that stands out for me in my forty-year career in the nutritional science/natural products field. I truly have been blessed to be able to positively impact the health and performance of millions of individuals worldwide through the formulations and products that I have created. For this, I owe a great debt of gratitude to my parents, my wife, my past professors, my colleagues in many health-related fields, and a cadre of devoted scientific researchers whose studies have provided an ever-growing understanding of biochemistry, physiology, and nutrition.

What do you love about your career? Helping people achieve their goals whether those are weight management, improved sports performance, increased vitality, enhanced well-being, and so forth. When individuals learn that they can be in control of most of their health-related issues, it is often a huge revelation and always very empowering.

What attracted you to PURE and influenced your decision to accept an appointment to the WAB? Three things attracted me to PURE – 1) Daren Hogge, (for whom I have the very highest regard), and his fine corporate team; 2) the PURE field leadership, which is comprised of some of the most devoted and caring individuals that I’ve met; and 3) the very dedicated philosophy of bringing to market the best products that science and nature can provide.

What is your favorite product by PURE? I don’t play favorites so I truly can’t answer that directly. I will say, however, that GPS Rebuild is a product that I will never be without. Once you understand the huge significance of muscle physiology on health and the importance of feeding muscle during its post-activity recovery phase, you are likely to agree that this is an “impact” product.

Give us a peek inside your refrigerator or cupboard. What are your mainstays? There are so many! Fruits and vegetables, fish, and meats, in general. Specifically, blueberries, salmon, Mila, pomegranate juice, protein powder, potato chips (hey, we’re all entitled to a vice or two), supplements!, beef, chicken, tuna, olives, and green salad ingredients.

Do you have a favorite quote? Two of them actually. Interestingly, both seem particularly relevant to those involved in network marketing.

“Go confidently in the direction of your dreams. Live the life you have imagined.” — Henry David Thoreau

“Believe that there’s light at the end of the tunnel.  Believe that you may be light for someone else.” — Kobi Yamada

Learn more about PURE’s Wellness Advisory Board. This team of highly dedicated professionals provides ongoing guidance on product development, product claims, and product-use protocols.