PURE was highly praised in the January edition of Direct Selling News for its steady growth in both sales force and revenue in the past two years. This edition is titled, “What you focus on grows”, which so aptly describes the transformation PURE has experienced in just a short amount of time.

The article, “A Promising Path for PURE”, recaps PURE’s growth from the creation of GoYin to the formation of PURE. Daren Hogge, PURE CEO, helped start GoYin several years ago and it eventually merged with another company in 2008, a company founded by Dae Geun Jung, now Founder and Chairman of the Board for PURE. PURE then underwent a rebrand in 2017 to become PURE: People United Reaching Everyone.

In the article, Daren Hogge refers to the HI-ACT principles as how he wants to build the company and how he wants its IBOs to build their businesses. HI-ACT is an acronym for the principles of Honesty, Integrity, Accountability, Commitment and Trustworthiness.

“We put in some founding principles that were pillars,” Daren explains. “One of them was the philosophy of our products that have come to life through the CORE4 — to cleanse the body, balance the body, build the body and provide focus for the body. All the products we developed, we created to make sure they fit into those categories and help to deliver Whole Health. The other principles we came up with are what I term the HI-ACT.”

The article continues to talk about how we’ve modernized our products to make them more mainstream with what consumers see in the marketplace — from the redesign of the GoYin bottle for our tenth anniversary celebration to bolder ENERGY packaging. And just recently, our GPS performance line was recognized by Informed Sports Certification as being safe for use by professional, collegiate and Olympic athletes.

Other notable recognition:

• Strong leadership in its Independent Business Owners (IBOs)
• 7-Day and 28-Day Detox Programs
• CORE4 products featured in the 2018 Physicians’ Desk Reference
• PURE Rank Bonus may be one of the most lucrative in the industry
• Partnership with Disabled American Veterans (DAV)
• Global presence with new markets in Western Africa and Thailand
• Partnership with Gray Gaulding, PURE IBO and NASCAR driver

Going forward, Daren’s strategy is to continue to look for strong leaders who share the company’s HI-ACT principles and want to share them with like-minded individuals. “I believe that we have only scratched the surface here in the U.S.,” adds Daren. “I think we’ll see quadruple growth over the next few years from the projections we set two years ago — and we’ve exceeded — and where we’re headed over the next four years.”

PURE will keep the momentum going continuing their commitment to deliver Whole Health with high-quality products for physical health, opportunity for financial health, relationships for personal health and opportunities for social impact for philanthropic health.

Read the full article here.