Educating customers about the products

If you are just starting out with your PURE business, you’re probably asking yourself, how am I going to learn everything I need to know about the products and opportunity so I can share them with customers? It may seem like a daunting task, but you don’t have to be an expert.

Conversely, if you’ve been with PURE, you know how important it is to be prepared to answer questions, and you know where to seek out answers you may not have.

Knowledge is power

It’s difficult to share products with a customer if you know nothing about them and if you don’t know how that product will address his or her specific needs. The key is knowing your customer’s needs and understanding how the product can benefit them. For example, a benefit of PURE Perk is that it provides mental focus within just minutes.* If you know someone at work who has trouble staying focused, they might benefit from this fantastic product.

Listen carefully to your customer and understand what they’re looking to gain from a product. You would not want to share Metabolic ONE with someone who has a goal of putting on additional weight. It wouldn’t make sense.

Here are some common scenarios. For each, we’ve listed the tools and/or resources that will help them find more information about PURE.

  • Your friend’s 8-year-old daughter hates eating vegetables. Show her the Product Overview Guide at livepure.com so she can become educated about our products, or you can send her directly to learn about Greens, a good source of antioxidant-rich fruits and greens. Here she will find the product description, recommended usage and ingredients. You can also show her where to find recipes using Greens.
  • Your sister was just laid off from her job. Introduce her to the PURE opportunity by sharing the PURE Prosperity Compensation Plan video. Send her to livepure.com so she can browse. Introduce her to PURE’s Facebook page to meet the community.
  • Your brother is competing in a half marathon and is looking for natural supplementation to decrease his time. Give him a GPS Playbook so he can learn all about the GPS performance line of products. Use the GPS sampling sleeves to introduce GPS Energize or GPS Hydrate.
  • You have a new IBO on your team who has nutrition questions you can’t answer. Show them the Ask the Expert forum where they can submit their questions and receive answers within 24 hours. Make sure they know how to use their Back Office to find product education. They can also find articles about nutrition on PURE’s corporate blog.

Be a product of the product

Education is important, but what about the delivery of your message? It’s imperative that you are a product of the product. That means that you regularly use the product so you can speak to its benefits, usage, and any other relevant topics a customer may want to know.

If you personally use the products, your confidence will show, and you will be enthusiastic to share them with others. Enthusiasm will come naturally when you love the products. When you’re enthusiastic, you’ll remove any uncertainty your prospects may have. If they believe in you, they will believe in the product.

It’s essential to be brief, too. Keep your benefit list short and choose the most impactful ones to share. Too much information at once can be initially overwhelming.

Any objections?

If a customer has an objection to a product, it’s probably because you may have recommended the wrong product for their specific need or they want to learn more about why that product is the best solution for them. Share with them the product’s value, how it should and can be used, and other products by PURE that it can be taken with.

Keep in mind you don’t have to have all those details memorized, but become familiar with the available tools, above, so you know how to quickly seek out answers to best support your customers questions.

Other ways to become educated are to regularly engage with your upline, which is the person who sponsored you. Keep a list handy of testimonials about a product to share. Your own personal use of the product is super powerful.

Remember that your customers crave product knowledge. It’s how they make their decisions, and it’s how they know they can trust you. So, they need to feel that you have their best interests at heart.

 

The importance of routine

Do you follow a daily routine? Perhaps you wake up at a set time every morning, eat breakfast, shower and drive to work or get the kids ready. You couldn’t imagine going about your day without some kind of schedule. Some people may be so used to their routine that they go with the flow, almost desensitized to the “how” and/or the “why”.

Then there are others who may think routines are boring, maybe unimaginative. They “wing it” day in and day out, without a schedule. Personally, this would make me stressed and overwhelmed. I would be afraid I may fall short of my goals.

In the direct selling industry, having a routine is important. It can help improve productivity and take business to the next level. When you follow a routine, you almost don’t have to think about it. Like showering, it will become … well … routine.

“I began to realize how simple life could be if one had a regular routine to follow with fixed hours and very little original thinking to do.” – Roald Dahl

Are you setting yourself up for success with a routine? Just as you take products by PURE at designated times during the day for optimal benefit, having a set schedule for business activities helps you achieve your long-term goals.

Route to routine. It’s important to schedule the activities at set times every day, otherwise you may forget to do them and are more apt to put them off. That’s when they fail to become habits.

  • Block time on your calendar each day for your PURE business
  • Check your email and VBO for PURE corporate updates
  • Call at least three prospects every day
  • Follow up with previous contacts
  • Educate yourself on the products and the opportunity – benefits, advantages, etc.
  • Check the events page on livepure.com and plan on attending corporate events and find meetings in your area.
  • Get a family member or friend involved to keep you accountable.
  • Step back every once in a while to evaluate what you’re doing. Is it working in your favor?
  • Celebrate your achievements.

Benefits of routine. You will benefit, in a big way!

  • Efficiency – You’ll know what to expect and what comes next.
  • Structure – You’ll establish a flow and it will feel comfortable.
  • Time – You will actually save time rather than run out of it because you’ll be more productive.
  • Habits – You will form good ones and break bad ones.
  • Proficiency – You will check off everything on your to-do list.
  • Momentum – You gain speed as you go about your daily tasks.

Take a good look at your day and see where you may be falling short. Where can you implement a routine?

What does your day look like? Share your secrets to success.

 

Let’s go on a scavenger hunt

In recognition of National Scavenger Hunt Day, May 24, we’ve created a online game that is both educational and a bit challenging, we hope, for you and your team. Have fun, and learn more about products by PURE.

To start, you might want to print this page. Then, log in to livepure.com, and start your search for treasure. If you already know an answer off the bat, you are a PURE master! Answers are provided at the bottom (no cheating).

QUESTIONS:

  1. How many diamonds are on the Chairman Black Diamond recognition pin?
  2. If you have a specific product or ingredient question, where can you go to ask?
  3. Where can you find the recommended usage guidelines for Metabolic ONE?
  4. Being a PURE Member has three great benefits? What are they?
  5. Where can you find a recipe for delicious Tortilla Mila Bake?
  6. How are Star Wars and CORE4 similar?
  7. Which Superfruit is known as the “happy berry”?
  8. There’s a new product that contains hypochlorous acid. What is it?
  9. What product by PURE is packaged in purple?
  10. Who is the rheumatologist representing our Wellness Advisory Board?
  11. Where can you purchase the new Detox Plus Pack?
  12. What are Smart Alerts and how can they help your business grow?
  13. Purchase your very own PURE-branded thank-you cards here.
  14. Where can you find some egg-cellent recipes?
  15. Read “newsworthy” information about our CEO and Independent Business Owners (IBOs) here.
  16. Where will PURE IBOs travel during the next incentive trip?
  17. Get to know all of our directors on this page.
  18. Read an article here to discover our IBOs’ favorite products.
  19. On these podcasts, experts share the benefits of CORE4 and other products by PURE.
  20. What are the six ways to earn through PURE’s compensation plan?

So, how did you do? Are you an expert at navigating the world of PURE?

 

ANSWERS:

  1. Four.  Learn more.
  2. Ask the Expert forum. Learn more.
  3. livepure.com on the Products page.  Learn more.
  4. Wholesale pricing on all products; free product and offers through PAR Rewards Program; $25 annual enrollment fee  Learn more.
  5. livepure.com on the Recipes page. Learn more.
  6. Teamwork, The Force, actions and patience. Learn more.
  7. Goji   Learn more.
  8. Skin Defense   Learn more.
  9. Mila   Learn more.
  10. Theresa Lawrence-Ford, MD   Learn more.
  11. shop.livepure.com  Learn more.
  12. Smart alerts are found on your mobile back office and are daily actionable alerts to help you grow. Learn more.
  13. Vistaprint. Learn more.
  14. livepure.com on the Recipes page.  Learn more.
  15. The corporate blog. (you are here and can do a search for what you want to read)
  16. The Bahamas, in August. Learn more.
  17. livepure.com on the Management page. Learn more.
  18. The corporate blog.  Learn more.
  19. PURE Product Spotlight. Learn more.
  20. Retail Profit, Sponsor Bonus, Team Bonus, Generation Bonus, Leadership Bonus and Lifestyle Bonus. Learn more.