Screen Shot 2020-02-12 at 11.30.01 AMWhy we’re sweet on this SUPERFOOD

Have you been introduced to matcha, the current darling of the tea world? This finely milled green tea powder—the staple ingredient upon which traditional Japanese tea ceremonies were built in the 12th century—has skyrocketed in popularity recently thanks to its visual appeal, purported health benefits and distinct flavor. 

Matcha is essentially processed green tea leaves that have been stone-ground into a delicate powder. The powder is then sifted and whisked with hot water. Because of the laborious process required to produce matcha, the tea is generally pricier than others.

Matcha leaves are grown in a number of places, and the practice of milling tea leaves into a fine powder and whisking with water originated in China around the 10th century. Most agree the best matcha comes from Japan, with the most popular growing regions located in the southern half of the country: Uji, Nishio, Shizuoka, and Kyushu.

Matcha has recently been making waves in the health and beauty sectors because the green tea leaves are believed to be high in antioxidants. Regular steeped green tea is considered healthy because the leaves contain antioxidants, but water can only extract a small about of the leaves’ nutritional properties. In the case of matcha, you consume the entire leaf, making it exponentially more healthful.

Matcha tea is approximately 10 times stronger than regular brewed green tea. The anti-oxidant activity of Matcha is higher than that of blueberries, 100 times more potent than Vitamin C, and 25 Times more active than Vitamin E. Match contains over 70 times the anti-oxidants of fresh orange juice, and over 9 times the beta-carotene of spinach.

In addition to drinking matcha both warm and cold, there’s no shortage of creative ways to get your daily dose of matcha: infused into cocktails, whipped into lattes, sprinkled atop savory dishes, and mixed into any number of sweets from macaroons to mochi, and cakes to doughnuts.


Adding up the Potential Health Benefits

Green tea has been researched for years and has been thought to lower mortality rates in humans. Matcha green tea, the mother of all green teas, is the most potent, delivering more than 10X the strength and health benefits of regular tea.

Heart Disease Fighter
Matcha is used as an anti-oxidative, anti-inflammatory, cholesterol lowering and vasculo-protective supplement. 

Improved Memory
Matcha may help maintain cognitive ability while neutralizing harmful radicals that can cause damage to the brain.

Sustained Energy
Matcha can help sustain energy for 4-6 hours without the caffeine crash you find with coffee or sugary drinks.

Blood Pressure & Hypertension Relief
Matcha Green Tea may assist in lowering blood pressure by increasing the levels of nitric oxide, which dilates the arteries and reduces blood pressure

Weight Loss
Matcha is commonly used as a weight loss ingredient, and may work to naturally suppress the appetite while increasing metabolism.

With all these healthy benefits, don’t miss out on PURE’s current deal: PURE Matcha for the reduced price of $42.95. Sale runs through the end of April, 2020 (or while supplies last).

Want to create a something sweet with a good-for-you twist? Try these recipes with PURE Matcha and watch your sweetie swoon.

Matcha White Chocolate Covered StrawberriesScreen Shot 2020-02-12 at 11.27.56 AM

– 20-25 strawberries
– 6 oz. white chocolate, finely chopped
– 1.5 tsp. PURE Matcha powder
– 2 oz. semi-sweet chocolate, finely chopped
– Chocolate sprinkles (or other toppings) as desired

1. Thoroughly wash and dry the strawberries and place them in the fridge.
2. Finely chop the white chocolate and place in a microwave-safe bowl. Microwave for 1 minute, stir, and microwave again for 20 seconds. If the chocolate has not melted, continue microwaving in 10-second increments until completely melted.
3. Sift the PURE Matcha powder over the melted white chocolate and stir until combined.
4. Take the strawberries out of the fridge. Make sure each strawberry is completely dry before dipping it into the chocolate.
5. Gently hold the leaves of the strawberries and dip each into the matcha chocolate two-thirds of the way, twirling the strawberry to get an even coat.
6. Dip into your desired toppings and place on a baking sheet lined with parchment paper. Leave some strawberries with no toppings for the chocolate drizzle.
7. Chill the strawberries in the fridge for 8-10 minutes or until firm.
8. For the semi-sweet chocolate drizzle: microwave the chocolate for 45 seconds, stir, then microwave for another 15 seconds. If not completely melted, continue microwaving in 10-second increments until fully melted. Using a fork, lightly drizzle the chocolate onto the strawberries.
9. Chill in the freezer for another 8 minutes or until firm.
10. Share and enjoy!

Matcha Butter Cake
(makes 1 6×3 inch cake)Screen Shot 2020-02-12 at 11.29.31 AM

For the cake:
170 grams (3/4 cup) butter, soft
200 grams (1 cup) sugar
1/4 tsp. kosher salt
3 eggs
10 mL (2 teaspoons) vanilla extract
30 mL (2 tablespoons) heavy cream
1 tbs. PURE Matcha powder
120 grams (1 cup) flour
1/2 tsp. baking powder

For decorating:
1/2 tsp. PURE Matcha powder
1/4 cup powdered sugar, fruit and flowers, as desired


1. Preheat oven to 350 degrees F and grease and flour a 6×3 inch pan liberally.
2. Place butter in the bowl of a stand mixer with the sugar and salt and beat on high speed for 5 minutes.
3. Scrape the sides of the bowl and add in the eggs.
4. Beat on high for 5 more minutes.
5. Scrape the bowl and add the cream and vanilla extract; mix only until partially incorporated.
6. Add in the PURE Matcha, flour, and baking powder.
7. Scrape the sides of the bowl and mix to ensure homogeneity.
8. Scrape batter into prepared pan and smooth top.
9. Bake for 25-30 minutes, until the top is puffed and springy and a tester comes out clean.
10. Remove from oven and let cool for 10 minutes; invert onto a cooling rack and allow to cool completely.
11. To decorate, mix PURE Matcha and powdered sugar together very well.
12. Dust over the top of the cake and decorate with fresh fruit as desired.
Serve in repeated thin slices with hot tea!

Matcha Berry Smoothie

Screen Shot 2020-02-12 at 11.28.16 AMIngredients
– 2 cups nut milk of choice
– 2 cups blueberries frozen
– 1 banana
– 2 tsp. protein powder unflavored
– 1 tbs. PURE Matcha powder
– 1 tbs. chia seeds
– 1/4 tsp. ground cinnamon
– 1/4 tsp. ground ginger
– pinch of salt

In a blender, mix the nut milk, blueberries, banana, protein powder (if using), PURE Matcha, chia seeds, cinnamon, ginger, and salt until smoothie. Pour into two glasses and serve immediately.

Note: Nutrition calculated based on almond milk. A pinch of salt is not included.

Target your ability to focus

Your coworker is asking you a question, your kids want your attention, you’re late for an appointment, the 6:00 news is on, a text message just came through, what next?

Bothered by distractions? The world is full of them which makes it easy to lose your focus. I know I’m guilty of trying to do multiple things at once, even though I know how unproductive it is. Julie Morgenstern, author of Time Management from the Inside Out, says, “It has been scientifically demonstrated that the brain cannot effectively or efficiently switch between tasks, so you lose time. It takes four times longer to recognize new things so you’re not saving time; multitasking costs time. You also lose time because you often make mistakes.”1

Do you have a hard time remembering what was discussed at yesterday’s meeting? Are you repeatedly late for appointments? How can we fine-tune our focus, sharpen our concentration and improve our memory?

Fine-tune your focus

  • Do one thing. Staying focused can only happen when we say ‘yes’ to one thing and ‘no’ to everything else. Eliminating things or tasks can help improve your focus. Remember, you can always do the ‘other things’ later.
  • Commit yourself. Another way to stay focused is to stay committed. It’s not what you’re doing, or the result, that matters; rather, being committed to the process is what matters.2 If there’s no commitment, you’ll never see those results.
  • Leverage your energy. A third way to increase focus is to work when your energy is greatest. Is there a time of day when you’re more alert? For instance, I like to write in the morning hours because that’s when my mind is the freshest and I know I’ll be more productive. Don’t waste your mental energy.

Sharpen your concentration

  • Involve all your senses. Read aloud while you are reading something. Write down notes while you are listening to someone talk.
  • Pay attention. Simple as that. But you need to get enough sleep and eat right so you can pay attention.
  • Don’t just listen, understand. If learning something complex, make sure you really understand it first and did not just memorize it. Summarize the information in your own words and try to explain it to someone else.

Improve your memory

  • Other than focusing, how are you with remembering things? There’s nothing better for a sharp memory than a well-balanced diet and exercise. Certain activities can help sharpen your memory, too. Things like Soduko and word games, recalling lists, taking a class, and learning a language or a new sport. Anything that challenges your mind can boost your memory.

Supplement with products by PURE

  • Clear the morning fog, energize your daily workout, or avoid the mid-afternoon slump with ENERGY. This energy drink is packed with antioxidants, botanicals and natural sources of caffeine, and is the perfect alternative to sugar-laden, artificially sweetened energy drinks on the market.
  • GPS Energize provides antioxidants, vitamins, minerals, and amino acids, delivering nutritive support to your workouts and activities.
  • For sustained energy, elevated mood and enhanced mental focus, try Matcha Vegan Shake plant-based protein shake. It combines premium, ceremonial matcha with sacha inchi and chlorella for a nourishing drink that also helps support weight management.*
  • If you enjoy coffee, PURE Café and PURE Perk both increase energy, support mental clarity and suppress appetite.* PURE Cafe has a delicious, mocha flavor whereas PURE Perk is a dark roast coffee that may promote the release of dopamine, a brain neurotransmitter. It also contains PEA (phenylethylamine HCl) that supports the production of feel-good neurotransmitters and acts as a stimulant.*

Take these ideas and incorporate them into your day-to-day routines. You can reclaim your focus and memory.




There’s a nootropic for that

If you’re a student studying for an exam, a professional running a business or someone who has trouble remembering passwords (like me), you might be interested in nootropics — substances that are known to improve cognitive function.

Nootropics, also called “smart drugs”, are substances (drugs, supplements or functional foods) that “turn” your mind to boost your cognitive abilities. The word nootropics comes from the Greek word nous, meaning mind, and trepein meaning to turn. They are not vitamins or minerals; they can be plant derived or synthetically produced in a laboratory. 1

How do nootropics work?

The mechanism of action of each nootropic varies, but they can enhance learning and memory with very few side effects. There are a variety of them and they each work differently. Depending on what nootropic you consume, you could go from being able to give 100% when not taking them, to being able to give 105% or 110% when you are.1

Here we’ll focus on natural nootropics which include, but are not limited to, the following. These are naturally-occurring elements from plants that provide mild cognitive-enhancing effects.

  • GABA (Gamma-aminobutyric acid)
  • PEA (phenethylamine HCL)
  • L-theanine
  • Taurine
  • Caffeine
  • Geranium

Nootropic varieties

Nootropics are categorized into three groups: racetams, stimulants and nutraceuticals. Each group has a specific set of functions. 1

  1. Racetams – These affect memory, mood, mental agility and focus. Their benefits include increased memory capacity, enhanced mental clarity, greater concentration, increased calmness, better recall of ideas and quicker recognition of patterns. Racetams allow both analytical and creative work to be performed simultaneously.
  2. Stimulants – These increase attention and alertness which make concentration easier. Stimulants also make the brain adapt to stress by increasing energy levels, blood pressure, and heart and respiration rates.
  3. Nutraceuticals – These are food products that combine the effects of racetams and stimulants to a limited extent.

Products by PURE

There are many products by PURE that contain nootropics. PURE Perk contains a proprietary blend of nootropics designed to assist with mental clarity, memory and energy. The ingredients PEA, methylliberine, citrus aurantium extract, L-theanine, caffeine and phosphatidylcholine in PURE Perk are all nootropics.

ENERGY, GPS Hydrate and GPS Energize contain taurine, a nootropic. The following products contain caffeine, a nootropic. Be sure to monitor your caffeine consumption and limit it to no more than 400mg a day.

Nootropics are certainly worth the attention, and beneficial to our attention! However there’s no substitute for getting adequate sleep, exercising regularly, keeping mentally active, eating a balanced diet and avoiding alcohol to optimize brain health.


HealthTrim® Matcha Vegan Shake

Have you had your matcha this morning?

If a cup of green tea is part of your daily routine, matcha just may be your next big thing! It’s quickly gaining popularity even though it dates back to the Chinese Tang Dynasty. Whether you have heard of matcha before or not, we think you’ll really like all it has to offer.

Matcha is a concentrated form of green tea that is highly regarded in Japan. It is prized for its ability to create a sense of calmness. Green tea, as we know, is rich in antioxidants and can help improve cognitive function and boost metabolism. Now imagine multiplying those benefits! With matcha, the whole tea leaf is consumed, not just brewed. It is often stone-ground into a smooth powder so you get more of that herbal potency.

Enjoy clean and lean, plant-based protein!

HealthTrim® Matcha Vegan Shake, in vanilla or dark chocolate flavors, is a great way to get your morning started and jump-start your weight loss. It can support the body’s use of fat as a source of energy which may help control your appetite. It also aids in healthy digestion and cleansing.

This nutritious drink combines premium, ceremonial-quality green tea leaves with sacha inchi, a whole food that provides fiber, iron, all essential amino acids and omega fatty acids for sustained energy. Chlorella, an ingredient rich in antioxidants and other phytonutrients, offers potent, free radical fighting capabilities.

The powerful ingredients in this unique drink are reason enough to add this superfood to your daily regimen. In this series, take a closer look at the ingredients that make up Matcha, starting with organic matcha.

Organic matcha

It’s all about the green leaves and the way they are grown that makes matcha unique. The preparation starts several weeks before harvest when the plants are shaded from direct sunlight. This slows down their growth, stimulates an increase in chlorophyll, turns the leaves a darker shade of green, and starts the production of amino acids.

The leaves are then picked, steamed dried and stone-ground into a fine, bright green powder. Once matcha is made, it can be combined with hot or cold water or a milk substitute to produce a nutritious drink. One cup of matcha contains the antioxidants of more than 100 cups of regular tea!1

Replace up to two meals a day and use in conjunction with the entire HealthTrim product line to help support your weight management goals. Be sure to consult your healthcare provider prior to use if you are pregnant or nursing or are beginning a weight loss program.

Matcha Vegan Shake is coming soon at If you had the opportunity to purchase it at the ONE Event in June, let us know your thoughts in the comments!

1Weiss DJ, Anderton CR (2003) Determination of catechins in matcha green tea by micellar electrokinetic chromatography, Journal of Chromatography Analysis 1011: 173-180.