The PDR – something to talk about!

Did you know that four products by PURE are listed in the Physicians’ Desk Reference (PDR)? It’s only the most widely used reference found in virtually every physician’s office, hospital and pharmacy in the United States. Now that’s something to talk about when educating others about our quality products!

The PDR is a comprehensive reference for drug listings, with a separate section for dietary supplements. The last printing of the book was in 2018, but the digital version, called Prescribers’ Digital Reference (same acronym!), can be found at pdr.net. Check out the GoYin listing here: https://www.pdr.net/full-prescribing-information/GoYin-dietary-supplement-24198. It includes a description, ingredient list, recommended use and a full-color product photo.

In the PDR, you’ll find an explanation of PURE and products by PURE including GoYin, Daily Build, Cleanse (Liquid) and ENERGY which make up our CORE4. You can also find listings for Daily Detox and Metabolic ONE. The inclusion of these products gives PURE an additional boost in the scientific community and helps strengthen your position as an exclusive leader in the distribution of products by PURE.

Thousands of physicians have turned to the PDR as a key reference for over seventy years. It is considered the standard resource. It contains full, FDA-approved drug label information, including warnings and precautions, drug interactions, and hundreds of full-color product images. It also includes nonprescription drugs, dietary supplements and herbs.

It’s exciting to be part of such a prestigious, well-respected publication in the medical community.

 

Target fat – can’t live with it, can’t live without it

Let’s face it, fat cells get a bad rap. If you’re trying to maintain your weight, they are the enemy. If you’re trying to put on the pounds, well, that’s a different story. Either way, we suggest you get to know more about them, so you can better understand how they work in your body.

Fat cells, also called adipose tissue, may make you cringe, but the body needs them. They store energy for when you need it later, they regulate body temperature and they release hormones that control metabolism. The important thing is to keep them in balance. You don’t want too many of them, because once you have them, they never go away!

Did you know?

  • Fat cells can grow up to 1000 times their original size.1
  • Fat cells are permanent. You can’t get rid of it; they can only decrease in size.2
  • Once a fat cell reaches its maximum capacity, the number stays consistent. New fat cells are made as old fat cells die off.2
  • During adulthood, about 8% of fat cells die every year only to be replaced by new ones.3
  • As newborns grow, their fat cells increase naturally just like other cells.3
  • Muscle is more dense than fat; fat is larger in volume.
  • 75 percent of persons who are obese in adolescence will likely be obese in adulthood, while only 10 percent of healthy weight children will become obese later in life.4
  • There are three kinds of fat cells: brown, white and subcutaneous. Brown fat helps with warmth and burns more fat; white fat stores energy and produces hormones; subcutaneous fat lives right under the skin.5

PURE has a variety of products to help you target your weight goals. 360 Complete Shake ican help you gain or lose weight. Add it to your daily food intake to increase calories. The protein, when combined with resistance exercise, can help increase muscle mass. Instead of adding calories from unhealthy sources high in sugar and void of nutritional content, 360 Complete Shake is an excellent source of high-quality protein packed with nutrients. 

Other products by PURE that can help with weight management include Daily Detox, Green Coffee Bean, HealthTrim Cleanse, Matcha Vegan Shake, Metabolic ONE, Mila, PURE Café, PURE Perk and SleepTrim.

One more thing to note is that essential fatty acids, things your body can’t make and are available only through the foods you eat or supplements you take, are used for many functions in the body. The brain is 60% fat6 and thus needs essential fatty acids to do its job. Mila is an excellent source of fatty acids, or omega-3s.

To learn more about these products, and others, please visit livepure.com where you can find product descriptions, ingredients and recommended usage.

 1https://www.ncbi.nlm.nih.gov/pmc/articles/PMC302341/https://www.ncbi.nlm.nih.gov/pmc/articles/PMC302341/

2 https://www.nih.gov/news-events/nih-research-matters/fat-cell-numbers-teen-years-linger-lifetime

3 https://scienceblogs.com/notrocketscience/2008/05/04/fat-cell-number-is-set-in-childhood-and-stays-constant-in-ad

4 https://iythealth.com/many-fat-cells/

5 https://www.webmd.com/diet/features/the-truth-about-fat#2

6 https://www.psychologytoday.com/intl/blog/prime-your-gray-cells/201109/the-skinny-brain-fats

There’s a nootropic for that

If you’re a student studying for an exam, a professional running a business or someone who has trouble remembering passwords (like me), you might be interested in nootropics — substances that are known to improve cognitive function.

Nootropics, also called “smart drugs”, are substances (drugs, supplements or functional foods) that “turn” your mind to boost your cognitive abilities. The word nootropics comes from the Greek word nous, meaning mind, and trepein meaning to turn. They are not vitamins or minerals; they can be plant derived or synthetically produced in a laboratory. 1

How do nootropics work?

The mechanism of action of each nootropic varies, but they can enhance learning and memory with very few side effects. There are a variety of them and they each work differently. Depending on what nootropic you consume, you could go from being able to give 100% when not taking them, to being able to give 105% or 110% when you are.1

Here we’ll focus on natural nootropics which include, but are not limited to, the following. These are naturally-occurring elements from plants that provide mild cognitive-enhancing effects.

  • GABA (Gamma-aminobutyric acid)
  • PEA (phenethylamine HCL)
  • L-theanine
  • Taurine
  • Caffeine
  • Geranium

Nootropic varieties

Nootropics are categorized into three groups: racetams, stimulants and nutraceuticals. Each group has a specific set of functions. 1

  1. Racetams – These affect memory, mood, mental agility and focus. Their benefits include increased memory capacity, enhanced mental clarity, greater concentration, increased calmness, better recall of ideas and quicker recognition of patterns. Racetams allow both analytical and creative work to be performed simultaneously.
  2. Stimulants – These increase attention and alertness which make concentration easier. Stimulants also make the brain adapt to stress by increasing energy levels, blood pressure, and heart and respiration rates.
  3. Nutraceuticals – These are food products that combine the effects of racetams and stimulants to a limited extent.

Products by PURE

There are many products by PURE that contain nootropics. PURE Perk contains a proprietary blend of nootropics designed to assist with mental clarity, memory and energy. The ingredients PEA, methylliberine, citrus aurantium extract, L-theanine, caffeine and phosphatidylcholine in PURE Perk are all nootropics.

ENERGY, GPS Hydrate and GPS Energize contain taurine, a nootropic. The following products contain caffeine, a nootropic. Be sure to monitor your caffeine consumption and limit it to no more than 400mg a day.

Nootropics are certainly worth the attention, and beneficial to our attention! However there’s no substitute for getting adequate sleep, exercising regularly, keeping mentally active, eating a balanced diet and avoiding alcohol to optimize brain health.

1https://www.braintropic.com/what-are-nootropics/

Meet Lynn and Sherry Pippen, PURE IBOs

Lynn and Sherry Pippen joined PURE in 2015 after Lynn was approached by a dear friend whom he had served with in the military.

Lynn is a Platinum Director with PURE and a retired U.S. Army Colonel. Sherry is a general dentist and owner of Oak Lane Family Dental Clinic in Mississippi.

The Pippen’s weren’t interested in taking on another business venture, but they saw value in the PURE business. They chose to invest in the company should they decide later to pursue a business.

Physical fitness has always been a big part of their lives. Lynn maintained a high level of physical activity during his tenure in the Army and continued this into his retirement and second career.  However, he had compounded problems with his shoulder, back and knees due to various athletic- and service-related injuries. With the advice of his orthopedic physician, he gave up his love for long-distance running.

Lynn shared his health issues with his new PURE family who then shared the products with him. Lynn started taking the products and subsequently changed his lifestyle. He was able to return to jogging after being told that he would never run again. He beat the odds and ended up competing in eight half marathons and two half ironman triathlons.

Sherry and Lynn have both seen spikes in their energy levels. They “turned back the clock” in many ways. With their confidence in products by PURE, they began sharing them with others, through they were not yet consistent with building their business. They came to value and admire the leadership in their upline who encouraged them to attend a PURE event in Dallas, Texas in October 2017.  After meeting the leaders face-to-face and experiencing the sheer “class” of the company, they decided to get serious about their PURE business.

Lynn says, “Our story isn’t a fast-paced, knock-your-socks-off story of growth straight to the top, but Sherry and I love and believe in PURE.  Our advice to IBOs is to remember the value in what PURE offers and to be resilient in the quest for your business goals.  Latch on to your leadership team and allow them to guide you to victory.  Many say that we’re in the health and wellness industry, but Sherry and I would argue that we’re in the business of improving lives.  As long as that continues to be our goal, rank advancements will come. Above all, our prayer is that people will see us as a light for our savior, Jesus Christ, and a beacon of hope for their health and financial needs.  PURE offers us a chance to share compassion with the masses as we’ve never had before.”

Lynn’s favorite products are GoYin and Organic Sulfur; Sherry likes Metabolic ONE.

Would you like your story featured on PURE’s corporate blog? Share it with us at marketing@livepure.com.

 

 

 

Spice up your cleansing regimen

Herbs are truly a gift from nature. Not only do they add wonderful flavor to dishes, but they offer many health benefits, including the possibility of cleansing the body of harmful toxins.

Spices like turmeric, oregano, ginger, parsley and black and white pepper may have cleansing properties. Many of them can be grown in your backyard or indoor gardens. Consider coupling these herbs with your PURE 7-Day or 28-Day Detox meals to take advantage of their cleansing benefits.

Turmeric is a plant that comes from the ginger family. It contains a phytochemical substance called curcumin which is yellow in color, and is found in a lot of foods from curry to mustard. Studies suggest that curcumin’s antioxidant properties can support overall health. Daily Build has a Bio-Protection Blend that contains turmeric extract.

Add turmeric to soups, rice dishes, vegetables and chicken dishes. Another nice treat is to add 2 teaspoons turmeric, 1 teaspoon ground ginger and a few drops of stevia sweetener to warmed almond milk.

Oregano is widely used in Italian food. A study in the Journal of Nutrition found that oregano, among other dried culinary herbs, contained very high concentrations of antioxidants. The authors stated that in a normal diet, the intake of herbs may contribute significantly to the total intake of plant antioxidants, and can be an even better source of dietary antioxidants than many other food groups such as fruits, berries, cereals and vegetables.1

Oregano adds flavor to broccoli, tomatoes, mushrooms and potatoes. It tastes great sprinkled on chicken dishes as well.

Ginger is considered by many to be one of the best detoxifying herbs. It has been used medicinally for thousands of years for its antioxidant benefits. In fact, it is used in many cleansing programs. The beneficial portion of the plant is referred to as the rhizome, which is the thick underground stem. Metabolic ONE and HealthTrim® Cleanse contain ginger.

To benefit from this herb, try infusing finely chopped ginger root in boiling water. Add lemon juice and stevia sweetener for a refreshing drink, hot or cold.

Parsley’s unique taste comes from a phytochemical called polyacetylene. This herb contains vitamin C, chlorophyll, beta-carotene, vitamin K and folate, which may be used by the body for detoxification. Finely chop parsley and add it to a salad or use it in pesto. Parsley can also be added to juices or smoothies.

Black and white pepper are great flavor agents. They are made from the Piper-nigrum plant. Black pepper is ground from dried, whole, unripe fruit. White pepper is ground from dried, ripe fruit that has had the outer layer removed. Black pepper may help digestion. Black pepper increases your hydrochloric acid secretion, which is necessary for the digestion of proteins and other foods within the stomach.Daily Build, PURE Café, Green Coffee Bean and Metabolic ONE all contain black pepper extract.

Detox your body with PURE:

Detox Pack – This combination of herbs and botanicals effectively helps facilitate the removal of toxins from the body while supporting your weight loss journey during the 7-day and 28-day detox plans.

Detox Plus Pack – This pack was created with two in mind. Grab your weight loss partner and get ready for success!

Ultimate Detox Pack – This pack was created to help you and your accountability partner detoxify and rejuvenate your bodies. Carefully selected products help support the PURE Detox program by aiding in digestion, weight loss and toxin elimination.*

HealthTrim® Cleanse (capsule or liquid) includes a blend of cleansing herbs and botanicals. Cascara sagrada, the primary ingredient in Capsule Cleanse, has traditionally been used to support the body’s primary channel of elimination and aid in regularity.*

Probiotic  – Following your cleanse, use this formula of pro- and prebiotics to help foster beneficial bacterial growth and help maintain a healthy digestive system balance.

Order your products by PURE today and start enjoying overall health and wellness.

 

1http://jn.nutrition.org/content/133/5/1286.full

2http://jonbarron.org/herbal-library/foods/black-pepper

Habits that sabotage your weight management goals

Do you feel like you’re making lifestyle changes, but not seeing the results you’d like? There could be many reasons why the scale won’t budge or your clothes aren’t fitting well.

Simple habits like not drinking enough water or not getting adequate sleep can throw off your best intentions. Read on for some common habits that could sabotage your health goals.

Skipping meals: A common misconception is that skipping meals saves calories. Studies suggest that skipping meals is linked to abdominal weight gain.1 People who end up skipping a meal may be already hungry and may not always reach for the healthiest option.

Some people may choose to replace a meal with either 360 Complete Shake or Matcha Vegan Shake. Each 160-calorie serving of 360 Complete Shake features proprietary Craving-Control Technology to help support weight loss. Matcha Vegan Shake is a lean plant-based protein shake that contains 180 calories per serving. Ceremonial matcha, sacha inchi and chlorella offer a nourishing, protein-rich, drink that helps support weight management and sustained energy.*

Try making this Summer Protein Shake for breakfast or an afternoon snack.

Poor sleep habits: Sleep is essential for overall health. It allows your body to rest and repair itself. Poor sleep raises cortisol levels and affects hormones regulating hunger which can affect your ability to lose weight.2 Aim for 7-9 hours of sleep a night. SleepTrim sleep and weight-loss support is a combination of melatonin, herbs and a metabolic-boosting blend that help the body burn calories naturally while sleeping.*

Too many liquid calories: People who drink sugary beverages do not feel as full as if they had eaten the same calories from solid food.3 Calories from pre-made smoothies; coffee with cream and sugar; and sweetened sodas, teas and waters all contribute to weight gain. Consume liquid calories in moderation. Switch from calorie- and sugar-laden drinks to ENERGY drink mix which contains antioxidants, botanicals and natural sources of caffeine, or drink plain or fruit-infused water. If you choose juice, make sure its 100% fruit juice.

Not drinking enough water: Hydrating with water always does a body good. Drinking adequate water helps boost your metabolism, cleanses your body of waste and helps you feel full, which suppresses appetite.

Poor stress management: Healthy living and weight management are not only about a clean diet and exercise program. Chronic stress can undermine health and weight loss efforts. Stress affects your cortisol levels, blood pressure, heart rate, immune function, digestion and hormones and may lead to emotional eating.4 L-theanine, an amino acid found in green tea, combined with adaptogenic herbs in Metabolic ONE can produce a calming effect, helping to alleviate stress eating. In addition, the ingredients in Metabolic ONE help your body utilize insulin more effectively, helping to curb appetite.* Find different ways to manage stress such as taking walks, doing yoga, calling a friend or seeking support.

Opting for low-fat or fat-free foods: You really aren’t making healthier choices when you purchase these items. As manufacturers create low-fat versions of foods, they have to increase the amount of sugar in them so we still enjoy their taste.5 Manufacturers also add artificial flavoring and processed ingredients. Instead, focus on eating whole foods that contain healthy fats, like yogurt, salmon, raw nuts and avocados.

Check out some healthy recipes here.

Fueling up with energy bars or sports drinks: If you snack on these during exercise, know that many of them pack in the calories and added sugar and are not necessary. Instead, opt for any of our GPS sports performance products which provide energy and support before, during and after your workouts.

Try making these Complete Shake Protein Bars or Lemon Blast ENERGY Granola Bars, for a healthy, filling snack in between reps.

If you are trying to lose weight, and falling short, it’s time rethink your habits and incorporate some of the above tips. And, don’t be fooled if the numbers on the scale aren’t moving down. You may be likely losing inches, and gaining lean body mass, which is a move in the right direction!

 

1 https://news.osu.edu/news/2015/05/19/skipping-meals/

2 https://www.mayoclinic.org/healthy-lifestyle/adult-health/expert-answers/sleep-and-weight-gain/faq-20058198

3 https://www.hsph.harvard.edu/nutritionsource/healthy-drinks/sugary-drinks/

4 https://www.mayoclinic.org/healthy-lifestyle/stress-management/in-depth/stress/art-20046037

5 https://www.bbcgoodfood.com/howto/guide/truth-about-low-fat-foods

Caffeine: healthful hero or vitality villain?

Caffeine has long been a lively topic of discussion among scientists, health professionals, and the general public as to its possible risks and benefits to health. Caffeine has been lauded for its positive effects on mental acuity and physical performance only to be subsequently vilified for its possible harmful effects on the heart and nervous system. Tens of thousands of research studies have now identified and clarified the effects of this widely consumed substance and have helped settle a number of questions about it.  While the “final word” on the topic is undoubtedly far from being written, we are now armed with an abundance of reliable information about caffeine’s safety and efficacy in human health.

Caffeine was first isolated from coffee seeds (beans) nearly two hundred years ago although its consumption dates back many millennia prior to that.  It is now regarded as the world’s most widely used psychoactive compound with an estimated 120,000 tons of it consumed annually around the globe.  This equates to one 50 milligram serving every day of the year for every man, woman, and child on Earth!  The most widely used natural sources of caffeine include coffee, tea, kola nut, yerba mate, guarana and cocoa/chocolate.  Products by PURE use natural sources of caffeine. Those products, and their estimated caffeine content per serving, include: PURE Café (150mg), GPS Energize (110mg), ENERGY (120mg), 360 Complete Shake (35mg), Metabolic ONE (88mg), Green Coffee Bean (<16mg), Matcha Vegan Shake (45-50mg).*

Close to 99% of the caffeine that we ingest is absorbed into the bloodstream within about forty-five minutes.  Its half-life, (the time it takes to eliminate half of what is consumed), averages about five hours but can be more or less depending upon genetics and activity.  That means that your 7:00 a.m. serving of caffeine is still in your system at half-strength when the clock strikes noon.  This also means that caffeine is probably best avoided about five hours prior to bedtime – more about that in bit.

For those of you whose eyes glaze over when you read technical science, you can skip this paragraph as it describes the underlying physiology of caffeine in the body.  Four notable physiological effects occur with the consumption of caffeine: 1) it blocks adenosine, (a normal central nervous system depressant in the body), thereby increasing nerve activity and creating a more energetic, wide-awake feeling; 2) it causes blood vessels in the brain to constrict slightly which helps prevent drowsiness; 3) it increases dopamine production – dopamine being a neurotransmitter that activates the “pleasure centers” in the brain; and 4) it increases cyclic-AMP levels which leads to greater fat-burning.  In addition, caffeine positively influences the release of other neuroactive compounds such as adrenalin, noradrenalin, serotonin, acetylcholine and GABA.  The net physiological effect of these biochemical activities is greater mental alertness, increased blood flow to the heart, smooth muscle relaxation in the lungs (which eases breathing), increased muscle energy and work capacity and better body composition.

The widely accepted safe consumption level of caffeine for healthy adults is 400 milligrams per day (US FDA, Health Canada, Mayo Clinic).   For pregnant or nursing mothers, the recommended maximum is 200-300 milligrams daily.  Consumption of caffeine in excess of 400 milligrams may cause nervousness, insomnia, irritability, migraines, slightly increased heart rate and/or stomach upset in sensitive individuals.*  For particularly sensitive individuals, (who comprise a very small percentage of the population), a much lower intake can elicit these same issues.  It’s worth noting that caffeine is not considered an addictive substance, (it doesn’t activate pathways in the brain related to addiction), and while slightly diuretic, caffeine has little or no impact on hydration levels in the body, particularly during exercise!

So, here is the general list of benefits that can be derived from caffeine consumption, as identified by thousands of scientific research studies.

  • Increased alertness and attention
  • Improved sports performance and exercise/training – both endurance and strength
  • Weight loss – through appetite suppression, increased fat-burning (lipolysis), and stimulation of thermogenesis (production of heat through calorie burning)
  • Reduced risk of Alzheimer’s disease and Parkinson’s disease
  • Improved long-term memory
  • Decreased risk of liver disease, gallstones, and kidney stones
  • Enhanced protection of eyes from cataract formation

Here is the general list of risks identified in the other scientific research studies.

  • Increased levels of anxiety and depression, especially in adolescents consuming “adult quantities” of caffeine
  • Slight rise in blood glucose levels in Type 2 diabetes
  • High intake may trigger gout attacks for those individuals with the condition
  • May cause insomnia, if consumed three to six hours prior to bedtime
  • See above (paragraph 5) for undesirable effects experienced with excessive consumption of caffeine

Finally, here is a list of specific takeaways that are found throughout the scientific research literature.

Caffeine and the Heart

  • May slightly elevate heart rate
  • Protects heart muscle from oxidative damage
  • Regular coffee drinkers have a lower incidence of new-onset atrial fibrillation (a-fib) than non-drinkers

Caffeine and the Brain – Mood/Cognitive Function

  • Improves reaction time, vigilance, memory, attention, and cognitive function
  • Benefits short-term performance and improves mood
  • Can increase anxiety
  • Partially prevents fatigue-related cognitive decline
  • Increases information processing activity of the brain
  • Enhances verbal IQ and reasoning abilities
  • Raises levels of “brain entropy” resulting in higher activity throughout the entire cerebral cortex

Caffeine and Physical Performance

  • Increases speed and power
  • Improves amount of weight lifted in resistance-trained individuals
  • Increases endurance and preserves muscle glycogen stores through fat mobilization and burning
  • Lowers perceived exertion during activity

Healthful hero or vitality villain? 

Maybe caffeine is a little bit of both. The overwhelming consensus in scientific circles, however, is that caffeine has been shown to be harmless for all but a very small percentage of adults and has been validated to be beneficial for a very large percentage.  The fact that 90% of the adult population consumes caffeine in one or more forms is a testament to its mental and mood benefits.  Coupling that with the health and performance benefits realized from caffeine use and the scales are tipped strongly toward it being a health hero.  As I said at the beginning, the “final word” isn’t yet written for caffeine but, for the present, the “manuscript” does support the view that consuming it at recommended levels is both safe and advantageous.

By Rich Scheckenbach, PURE Wellness Advisory Board Member –  May 2018

Rich Scheckenbach received his baccalaureate degree from the University of California, Los Angeles (UCLA) with Bacteriology as his major field of study. He pursued his doctoral studies in Microbiology/Biochemistry at Oregon State University. Areas of expertise include product research and development, proprietary formulation, market assessment, product promotion, FDA and FTC compliance, and nutritional biochemistry.

 

*Do not exceed 4 servings per day of ENERGY, GPS Energize, Metabolic ONE or PURE Café in any combination, to prevent potential undesirable effects of too much caffeine.