Educating customers about the products

If you are just starting out with your PURE business, you’re probably asking yourself, how am I going to learn everything I need to know about the products and opportunity so I can share them with customers? It may seem like a daunting task, but you don’t have to be an expert.

Conversely, if you’ve been with PURE, you know how important it is to be prepared to answer questions, and you know where to seek out answers you may not have.

Knowledge is power

It’s difficult to share products with a customer if you know nothing about them and if you don’t know how that product will address his or her specific needs. The key is knowing your customer’s needs and understanding how the product can benefit them. For example, a benefit of PURE Perk is that it provides mental focus within just minutes.* If you know someone at work who has trouble staying focused, they might benefit from this fantastic product.

Listen carefully to your customer and understand what they’re looking to gain from a product. You would not want to share Metabolic ONE with someone who has a goal of putting on additional weight. It wouldn’t make sense.

Here are some common scenarios. For each, we’ve listed the tools and/or resources that will help them find more information about PURE.

  • Your friend’s 8-year-old daughter hates eating vegetables. Show her the Product Overview Guide at livepure.com so she can become educated about our products, or you can send her directly to learn about Greens, a good source of antioxidant-rich fruits and greens. Here she will find the product description, recommended usage and ingredients. You can also show her where to find recipes using Greens.
  • Your sister was just laid off from her job. Introduce her to the PURE opportunity by sharing the PURE Prosperity Compensation Plan video. Send her to livepure.com so she can browse. Introduce her to PURE’s Facebook page to meet the community.
  • Your brother is competing in a half marathon and is looking for natural supplementation to decrease his time. Give him a GPS Playbook so he can learn all about the GPS performance line of products. Use the GPS sampling sleeves to introduce GPS Energize or GPS Hydrate.
  • You have a new IBO on your team who has nutrition questions you can’t answer. Show them the Ask the Expert forum where they can submit their questions and receive answers within 24 hours. Make sure they know how to use their Back Office to find product education. They can also find articles about nutrition on PURE’s corporate blog.

Be a product of the product

Education is important, but what about the delivery of your message? It’s imperative that you are a product of the product. That means that you regularly use the product so you can speak to its benefits, usage, and any other relevant topics a customer may want to know.

If you personally use the products, your confidence will show, and you will be enthusiastic to share them with others. Enthusiasm will come naturally when you love the products. When you’re enthusiastic, you’ll remove any uncertainty your prospects may have. If they believe in you, they will believe in the product.

It’s essential to be brief, too. Keep your benefit list short and choose the most impactful ones to share. Too much information at once can be initially overwhelming.

Any objections?

If a customer has an objection to a product, it’s probably because you may have recommended the wrong product for their specific need or they want to learn more about why that product is the best solution for them. Share with them the product’s value, how it should and can be used, and other products by PURE that it can be taken with.

Keep in mind you don’t have to have all those details memorized, but become familiar with the available tools, above, so you know how to quickly seek out answers to best support your customers questions.

Other ways to become educated are to regularly engage with your upline, which is the person who sponsored you. Keep a list handy of testimonials about a product to share. Your own personal use of the product is super powerful.

Remember that your customers crave product knowledge. It’s how they make their decisions, and it’s how they know they can trust you. So, they need to feel that you have their best interests at heart.

 

But first, coffee

If you drink coffee, what do you like most about it? Is it the way it gets you going in the morning? Is it the rich, satisfying flavor? Or, is it the way it warms you up? What about the fact that it contains chlorogenic acid? Of all of these, the last may be one of the best reasons to drink coffee, in my opinion.

Chlorogenic acid, or CGA, is a phytochemical (a chemical that occurs naturally in plants) that is rich in healthy antioxidants. The benefits range from weight loss support to the maintenance of a healthy cardiovascular system. CGA is also responsible for that quintessential, bitter coffee flavor.

Coffee naturally contains acids, but CGA, in green and roasted coffee beans, is the most prevalent. In fact, coffee provides a higher concentration of CGA than any other foods. The lighter the coffee, the more CGA it contains.

Weight loss

Studies have shown that chlorogenic acid and caffeine work together to reduce abdominal fat by increasing the opening of fat cells so they can release energy. Chlorogenic acid may also reduce the growth of new fat cells through its antioxidant effects.1

A 2007 study published in “The Journal of International Medical Research” showed that chlorogenic acid-enriched instant coffee appeared to have a significant effect on the absorption and utilization of glucose from the diet. Consumption of coffee may result in reduced body mass and body fat when compared with the use of normal instant coffee.2

Healthy heart

Some experiments have shown that chlorogenic acid may also inhibit absorption of glucose in the digestive system. A 2015 study published in “The Journal of Human Hypertension” showed a reduction in blood pressure related to chlorogenic acid consumption. CGA consumption significantly increased fat oxidation during sleep, suggesting that beverages containing CGA may be beneficial to reduce body fat and prevent obesity. 3

In the CGA group, but not the placebo group, blood pressure (systolic and diastolic) decreased significantly during the ingestion period. There was no difference in body mass index and pulse rate between groups, nor were there any apparent side effects. Thus, CGA from green coffee bean extract is effective in decreasing blood pressure and safe for patients with mild hypertension.

Another study showed that chlorogenic acid from green coffee bean extract is effective in decreasing blood pressure and is safe for patients with mild hypertension.4

Enjoy a PURE coffee break

PURE Café is a slimming coffee drink that suppresses appetite so you can limit the number of calories you are eating throughout the day. It contains 200mg of chlorogenic acid and 155mg of natural sources of caffeine. It has a delicious mocha flavor and contains B vitamins that increase energy and support mental clarity.*

PURE Perk is a Barista, dark roast coffee blend that includes Brazilian and Columbian coffee beans. Just one cup provides mental focus within minutes, suppresses appetite and boosts energy for up to five hours.* One serving contains an estimated 150mg of chlorogenic acid and 100mg of natural sources of caffeine. Listen to Darin Blackhurst, Director of Research & Development and Quality and IBO Leslie Forester discuss the benefits of PURE Perk on our PURE Product Spotlight podcast.

In addition to our coffee products, Green Coffee Bean is rich in chlorogenic acid; one serving contains 400mg. This product can help maintain healthy blood sugar levels after you eat as well as help maintain healthy glucose levels.* Simply take 2 capsules 15-20 minutes before meals. Always remember that diet and lifestyle always come first when achieving optimal weight loss and overall health.

Next time you’re in your favorite café, surprise the waiter by saying, “I’ll take my chlorogenic acid black, please.”

It’s important to limit your caffeine consumption to no more than 400mg per day. Too much caffeine may cause nervousness, irritability, sleeplessness and an occasional rapid heartbeat. Note that PURE Café, PURE Perk and Green Coffee Bean are not recommended for children under the age of 18.

1 https://www.sciencedirect.com/topics/biochemistry-genetics-and-molecular-biology/chlorogenic-acid

2 https://journals.sagepub.com/doi/pdf/10.1177/147323000703500620

3 Clin Exp Hypertens. 2006 Jul;28(5):439-49. The blood pressure-lowering effect and safety of chlorogenic acid from green coffee bean extract in essential hypertension.

4https://www.ncbi.nlm.nih.gov/pubmed/16820341

We’ve got everyone on your list covered … with Whole Health!

It’s that time of year again — time to make your holiday shopping lists. We’re here to make the task less daunting, because there’s nothing easier, nor better, than getting and receiving the gift of health.

Products by PURE are just right and they don’t require a trip to the mall, nor will their novelty wear off. We’ve listed some of the folks who may be on your holiday shopping list and we’ve paired them with products by PURE that are most likely to elicit a ‘Yes!’ from them on Christmas morning.

  • The person who loves the outdoors – If you have a camper in the family, make sure they have clean water wherever they go with the H2O Filtration System and the Daily pH Plus Filter
  • The fitness enthusiast – Give them a product from our GPS line or the full System! No matter what their activity, help them navigate to their peak performance before, during and after with quality nutrition.
  • The recent graduate – Introduce them to the PURE business to get a head start on developing their income.
  • The traveler – Airports, planes and trains are hubs for germs. Help them keep their immune system strong from the inside with Immune6 and Silver* and from the outside with Skin Defense.
  • The veteran – Let them know how much you care by donating to DAV (Disabled American Veterans), our philanthropic partner, through livepure.com/giveback.
  • The women in your life – Surprise them with the Ciello Advanced Skincare System. This unique airbrush technology delivers peptides and botanical ingredients to minimize signs of aging. Organic Sulfur is another great idea as it may help promote healthy skin and hair.*
  • The health enthusiast – Introduce them to CORE4. These four foundational products — GoYin, HealthTrim° Cleanse, Daily Build and ENERGY — work together to help cleanse, balance, build and focus the body to maximize health.*
  • The PURE Independent Business Owner – The more sales tools, the better! Check out livepure.com for our new GPS Playbook, updated Product Guide for winter, GPS sampling sleeves, and more, and get their business on track for the new year!
  • The coffee lover – Gift them with PURE Perk and/or PURE Café, two delicious coffee drinks that help suppress appetite.*
  • The chef – They’re always baking up something delicious. Give them a bag of Mila, a bottle of GoYin or perhaps some ENERGY sticks in different flavors. They’ll have fun experimenting with new recipes using these versatile products.
  • The insomniac – If you know someone who has trouble sleeping, they would appreciate some SleepTrim. The unique ingredients will help them fall asleep, stay asleep and wake up refreshed, all while helping to burn calories. CalciuMK+ is also a good choice as it contains ingredients that promote restful sleep.*
  • The artist – Not only will they love the taste of our delicious superfruits and GoYin, but once the beautiful bottles are empty, they’ll enjoy finding creative ways to reuse them.
  • The teacherSkin Defense is a unique spray that defends from the outside against elements in the environment, like the classroom. It also hydrates the skin while it manages minor wounds. Available in bulk, too, because there’s always more than one favorite teacher.

There’s no better way to show your love than with the gift of health. Products by PURE offer the best of science and nature and deliver real results. They are also convenient for every day use. Looking for must-have stocking stuffers? Place a few ENERGY sticks in every flavor, or some GPS Hydrate or GPS Energize. Give everyone a 2oz. Skin Defense.

Take advantage of the 12 Days of Christmas promotions going on now through December 12. Many customers can order by December 18 for Christmas delivery.

Did we catch everyone on your list? Still stumped on what to get? Visit livepure.com to browse over 40 products.

Don’t forget to treat yourself, too!